ecko.com website review

A phone's processor spends 6.9 s on main-thread work while loading, 2.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

The page has 4,931 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

8 third-party services load with your homepage (Shopify, Google Tag Manager and Accessibe Accessibility Overlay and others), adding 1.8 MB and 1.3 s of main-thread time.

Your mobile performance score is 58. Pages that score under 90 lose visitors before the first paint.

6 files block the first paint until they finish downloading. Deferring or inlining them could save about 950 ms.

About 652 KiB of JavaScript is downloaded but never used on this page.

14 images could be 454 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Shopify costs a phone 286 ms of main-thread work and 508 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Google Tag Manager costs a phone 265 ms of main-thread work and 307 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Klaviyo costs a phone 159 ms of main-thread work and 308 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

21 files are served with short cache lifetimes, so returning visitors download them again (123 KiB).

10 long tasks block the main thread while loading, the longest for 215 ms. During a long task the page ignores taps.

About 25 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

14 KiB JavaScript is shipped twice across bundles. Google estimates it would make the page about 150 ms faster on a phone.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

Polyfills for old browsers add 27 KiB JavaScript that modern phones do not need.

16 KiB could be saved by minifying JavaScript.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

The page becomes fully interactive after 20.7 s. Good is under 3.8 s.

Visually, the page fills in at 9.9 s (Speed Index). Good is under 3.4 s.

Your largest element takes 4.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

Scripts block taps and scrolling for 626 ms in total while the page loads. Good is under 200 ms.

Real visitors wait 246 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 129 ms to 168 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

1 image have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.2 s to 1.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 4.5 MB in 369 requests on a phone: scripts 2.0 MB (124), images 1.2 MB (68) and other files 871 KiB (152). Under 2 MB keeps phones on slow connections fast.

ecko-ez-mobile_30e51639-98dc-4056-a65e-6580f157bc3d.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

By the Sustainable Web Design model, a visit to your homepage emits about 1.27 g of CO₂e: 152.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 elements use ARIA attributes their role does not allow, which confuses screen readers.

4 tap targets are too small or too close together to hit reliably with a finger.

2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

1 image has no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 19 elements on the page fail this check, rated moderate by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

35 visible links have no text or label, so screen readers cannot say where they go.

1 form field has no label, so screen readers announce an empty box and autofill guesses.

Headings skip levels (h2 → h6), which makes the page harder to scan with a screen reader.

Your meta description is 253 characters; Google truncates after about 160, so the end of your pitch is cut.

Your <h1> is empty.

The homepage links to 282 pages on ecko.com and 4 external pages.

/policies/terms-of-service, /collections/sale, /collections/remastered, /pages/holiday-gift-guide, /pages/ezmil and /collections/matching-sets-1 and 5 others have no meta description, so Google writes the search snippet from whatever text it finds.

/collections/new-arrivals, /collections, /collections/tops, /collections/bottoms, /collections/sale and /collections/remastered and 6 others have no <h1> headline, so visitors and search engines get no clear main topic.

/collections/new-arrivals, /collections/tops, /collections/bottoms, /collections/sale, /collections/remastered and /collections/matching-sets-1 and 3 others have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 15 pages linked from your homepage (of 103 found) and read each the way a search engine does.

1 image failed to load on a phone, for example https://ecko.com/.

1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_TUNNEL_CONNECTION_FAILED”.

Chrome logged issues while loading the page (“Cookie”).

HSTS is set, but max-age is 91 days; one year is the recommended minimum.

No Referrer-Policy header, so full URLs can leak to the sites you link to.

No Permissions-Policy header to switch off camera, microphone and location for embedded content.

X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

There is no /.well-known/security.txt telling researchers how to report a security problem to you.

ecko.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

ecko.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage carries about 568 words of visible text.

The page uses urgency cues (a countdown or limited-time wording).

Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager and Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 13 cookies, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 53 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.