ecloth.com website review

Not measured in this review.

• Tap response (INP) held steady for real visitors

  -8%

  Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 187 ms to 179 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

• Page weight: 4.0 MB

  4.0 MB

  Your homepage downloads 4.0 MB on a phone, 868 KiB of it images (21%). Under 2 MB keeps phones on slow connections fast.

• About 1.1 g of CO₂ per visit

  1.14 g

  By the Sustainable Web Design model, a visit to your homepage emits about 1.14 g of CO₂e: 137.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

• 7 tap targets too small

  7 tap targets are too small or too close together to hit reliably with a finger.

  Elements (3)

• 2 text elements with low contrast

  2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  Elements (2)

• Malformed lists

  Some lists contain elements other than list items, which screen readers announce wrongly.

  Elements (1)

• 1 image without alt text

  1 image has no alt text, which hurts accessibility and image search.

  View sourceElements (1)

• All page content should be contained by landmarks (11 elements)

  All page content should be contained by landmarks: 11 elements on the page fail this check, rated moderate by axe-core.

  Elements (3)

• No main landmark

  The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  Elements (1)

• 1 form field without a label

  1 form field has no label, so screen readers announce an empty box and autofill guesses.

  View source

• ARIA role should be appropriate for the element (8 elements)

  ARIA role should be appropriate for the element: 8 elements on the page fail this check, rated minor by axe-core.

  Elements (3)

• 2 H1 headlines

  There are 2 <h1> headlines (“E-Cloth USA E-Cloth USA” and “Window Cleaning Kit”). One clear main headline is easier for people and search engines.

  View source

• Meta description is long (267 characters)

  Your meta description is 267 characters; Google truncates after about 160, so the end of your pitch is cut.

  View source

• 138 internal links, 16 external

  The homepage links to 138 pages on ecloth.com and 16 external pages.

• No Organization structured data

  There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  View source

• 7 pages without a meta description

  https://us.e-cloth.com/collections/office-cleaning, https://us.e-cloth.com/collections/dining-room, https://us.e-cloth.com/collections/dish-cleaning, https://us.e-cloth.com/collections/general-cleaning, https://us.e-cloth.com/collections/personal and https://us.e-cloth.com/collections/stocking-stuffers and 1 other have no meta description, so Google writes the search snippet from whatever text it finds.

  Elements (7)

• 15 pages without an H1

  https://us.e-cloth.com/products/essential-starter-pack, https://us.e-cloth.com/collections/kitchen-cleaning-products, https://us.e-cloth.com/collections/bathroom-cleaning-products, https://us.e-cloth.com/collections/office-cleaning, https://us.e-cloth.com/collections/dining-room and https://us.e-cloth.com/collections/car-care and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

• 3 pages slow to respond

  https://us.e-cloth.com/collections/microfiber-mops, https://us.e-cloth.com/collections/general-cleaning and https://us.e-cloth.com/collections/natural-pet-grooming took over 3 s to send their HTML from our server.

• 15 internal pages checked

  We fetched 15 pages linked from your homepage (of 46 found) and read each the way a search engine does.

• 1 JavaScript error while loading

  1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

• No call to action on the first screen

  On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

• Thin social proof

  Social proof on the homepage: 8 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

• No direct contact details

  No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

• Only about 52 words

  The homepage has only about 52 words of visible text; thin pages give Google and first-time buyers little to go on.

• No risk reducer

  No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

• 2 trackers load before any consent

  2

  Before a visitor clicks anything, the page loads Google Ads and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

• 24 cookies set on arrival

  24

  Opening the homepage sets 24 cookies, 20 of them by other companies (measured from a US location before any click).

• No consent tool detected

  No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

• 21 other companies contacted

  Loading the homepage contacts 21 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.