ecomodernessentials.com.au website review

Not measured in this review.

• Fails Core Web Vitals for real visitors

  Real Chrome users on phones do not pass Google's Core Web Vitals on your site (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

• Real-user CLS: 0.17

  0.17

  For real visitors the layout shifts by 0.17 (75th percentile). Good is under 0.1.

• Tap response (INP) held steady for real visitors

  0%

  Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 129 ms to 130 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

• Largest content (LCP) held steady for real visitors

  +2%

  Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.9 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

• Page weight: 5.4 MB

  5.4 MB

  Your homepage downloads 5.4 MB on a phone, 1.1 MB of it images (21%). Under 2 MB keeps phones on slow connections fast.

• About 1.5 g of CO₂ per visit

  1.54 g

  By the Sustainable Web Design model, a visit to your homepage emits about 1.54 g of CO₂e: 184.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

• Certain ARIA roles must contain particular children (2 elements)

  Certain ARIA roles must contain particular children: 2 elements on the page fail this check, rated critical by axe-core.

  Elements (2)

• ARIA attributes must conform to valid names (1 element)

  ARIA attributes must conform to valid names: 1 element on the page fails this check, rated critical by axe-core.

  Elements (1)

• 36 text elements with low contrast

  36 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  Elements (3)

• Malformed lists

  Some lists contain elements other than list items, which screen readers announce wrongly.

  Elements (2)

• Frames without titles

  1 frame has no title, so screen-reader users cannot tell what it contains.

  Elements (1)

• Scrollable region must have keyboard access (1 element)

  Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  Elements (1)

• All page content should be contained by landmarks (3 elements)

  All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

  Elements (3)

• Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

  Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  Elements (1)

• ARIA role should be appropriate for the element (31 elements)

  ARIA role should be appropriate for the element: 31 elements on the page fail this check, rated minor by axe-core.

  Elements (3)

• 5 links without text

  5 visible links have no text or label, so screen readers cannot say where they go.

  Elements (3)

• 1 form field without a label

  1 form field has no label, so screen readers announce an empty box and autofill guesses.

  View source

• Headings skip levels

  Headings skip levels (h1 → h3 and h2 → h4), which makes the page harder to scan with a screen reader.

  View source

• Title is long (70 characters)

  Your title is 70 characters, so Google will cut it off around 60: “Essential Oils Australia | Buy Essential Oils by ECO. Modern Essential”.

  View source

• Meta description is long (195 characters)

  Your meta description is 195 characters; Google truncates after about 160, so the end of your pitch is cut.

  View source

• One H1 headline

  Your <h1> is empty.

• 351 internal links, 6 external

  The homepage links to 351 pages on ecomodernessentials.com.au and 6 external pages.

• 15 pages without an H1

  /pages/shipping-returns, /collections/essential-oils, /collections/essential-oils-for-sleep, /collections/essential-oils-for-anxiety, /collections/essential-oils-for-energy and /collections/immunity-essential-oils and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

• 15 internal pages checked

  We fetched 15 pages linked from your homepage (of 130 found) and read each the way a search engine does.

• 20 small tap targets

  20 of 69 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

• 6 JavaScript errors while loading

  6 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

• Short HSTS lifetime

  HSTS is set, but max-age is 91 days; one year is the recommended minimum.

• 1 link through redirect chains

  1 link go through two or more redirects, for example https://ecomodernessentials.onelink.me/x1sx/tfdelyq2.

• No Referrer-Policy

  No Referrer-Policy header, so full URLs can leak to the sites you link to.

• No Permissions-Policy

  No Permissions-Policy header to switch off camera, microphone and location for embedded content.

• Deprecated X-XSS-Protection

  X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

• No security.txt

  There is no /.well-known/security.txt telling researchers how to report a security problem to you.

• No CAA record

  ecomodernessentials.com.au has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

• No call to action on the first screen

  On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

• Thin social proof

  Social proof on the homepage: a star rating. Pairing it with named testimonials or customer logos makes it far more convincing.

• No direct contact details

  No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

• About 1,488 words of copy

  The homepage carries about 1,488 words of visible text.

• Urgency cues

  The page uses urgency cues (a countdown or limited-time wording).

• No SPF record

  ecomodernessentials.com.au has no SPF record, so mail servers can't tell which servers may send email as you. Your mail lands in spam more often, and anyone can send mail pretending to be you.

• DMARC is monitor-only (p=none)

  DMARC is set to p=none, so mail pretending to be ecomodernessentials.com.au is still delivered. Reports are on, so moving to quarantine is the next step.

• No DKIM key on the usual selectors

  We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

• Domain receives no email

  ecomodernessentials.com.au has no MX record, so it receives no email. SPF -all and DMARC reject still matter: they stop others sending mail as you.

• Email authentication score: 25/100

  Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

• 8 trackers load before any consent

  8

  Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

• 31 cookies set on arrival

  31

  Opening the homepage sets 31 cookies, 1 of them by other companies (measured from a US location before any click).

• No consent tool detected

  No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

• 61 other companies contacted

  Loading the homepage contacts 61 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.