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ecoslay.com website review

Visit site (opens in a new tab)Reviewed 7 November 202643 issues · 107 checks

This review found 43 issues worth fixing on ecoslay.com, 17 of them high impact, across 107 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.7 s2.7 sMay 16Oct 312.8 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20263.0 s
May 23, 20263.2 s
May 30, 20263.2 s
Jun 6, 20263.2 s
Jun 13, 20263.2 s
Jun 20, 20263.4 s
Jun 27, 20263.6 s
Jul 4, 20263.5 s
Jul 11, 20263.5 s
Jul 18, 20263.3 s
Jul 25, 20263.1 s
Aug 1, 20263.0 s
Aug 8, 20263.0 s
Aug 15, 20263.0 s
Aug 22, 20263.2 s
Aug 29, 20263.1 s
Sep 5, 20263.2 s
Sep 12, 20263.1 s
Sep 19, 20263.0 s
Sep 26, 20263.0 s
Oct 3, 20263.0 s
Oct 10, 20263.0 s
Oct 17, 20262.9 s
Oct 24, 20262.8 s
Oct 31, 20262.8 s
Real-visitor tap response (INP)75th percentile, phones
140 ms113 msMay 16Oct 31136 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026116 ms
May 23, 2026120 ms
May 30, 2026121 ms
Jun 6, 2026123 ms
Jun 13, 2026125 ms
Jun 20, 2026128 ms
Jun 27, 2026130 ms
Jul 4, 2026129 ms
Jul 11, 2026129 ms
Jul 18, 2026129 ms
Jul 25, 2026128 ms
Aug 1, 2026128 ms
Aug 8, 2026129 ms
Aug 15, 2026129 ms
Aug 22, 2026134 ms
Aug 29, 2026133 ms
Sep 5, 2026135 ms
Sep 12, 2026135 ms
Sep 19, 2026136 ms
Sep 26, 2026137 ms
Oct 3, 2026136 ms
Oct 10, 2026137 ms
Oct 17, 2026135 ms
Oct 24, 2026136 ms
Oct 31, 2026136 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of ecoslay.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. ecoslay.com at 1.3 s1.3 s
  2. ecoslay.com at 2.5 s2.5 s
  3. ecoslay.com at 3.8 s3.8 s
  4. ecoslay.com at 5.0 s5.0 s
  5. ecoslay.com at 6.3 s6.3 s
  6. ecoslay.com at 7.5 s7.5 s
  7. ecoslay.com at 8.8 s8.8 s
  8. ecoslay.com at 10.0 s10.0 s

ecoslay.com does not allow embedding, so this is Google's rendering of the page.

Speed

14 to fix28
  • Reduce unused JavaScript

    5.2 s · 1.7 MB

    About 1.7 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 5.2 s faster on a phone.

  • Shopify adds 1.0 s

    1.0 s

    Shopify costs a phone 1.0 s of main-thread work and 1.1 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 11.1 s

    A phone's processor spends 11.1 s on main-thread work while loading, 5.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Mobile performance score: 28

    28/100

    Your mobile performance score is 28. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 3,546 HTML elements

    The page has 3,546 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, Google Tag Manager and Klaviyo and others), adding 3.4 MB and 2.6 s of main-thread time.

  • Improve image delivery

    950 ms · 694 KiB

    15 images could be 694 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 950 ms faster on a phone.

  • Use efficient cache lifetimes

    850 ms · 658 KiB

    17 files are served with short cache lifetimes, so returning visitors download them again (658 KiB).

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 891 ms. During a long task the page ignores taps.

  • Google Tag Manager adds 655 ms

    655 ms

    Google Tag Manager costs a phone 655 ms of main-thread work and 672 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    300 ms · 52 KiB

    About 52 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Klaviyo adds 299 ms

    299 ms

    Klaviyo costs a phone 299 ms of main-thread work and 347 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • pickystory.com adds 194 ms

    194 ms

    pickystory.com costs a phone 194 ms of main-thread work and 353 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • tidio.co adds 126 ms

    126 ms

    tidio.co costs a phone 126 ms of main-thread work and 515 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    250 ms

    16 files block the first paint until they finish downloading. Deferring or inlining them could save about 250 ms.

  • Legacy JavaScript

    46 KiB

    Polyfills for old browsers add 46 KiB JavaScript that modern phones do not need.

  • Minify JavaScript

    17 KiB

    17 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 10 ms

    10 ms

    Your server sent the HTML in 10 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Largest Contentful Paint: 21.8 s

    21.8 s

    Your largest element takes 21.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Speed Index: 17.2 s

    17.2 s

    Visually, the page fills in at 17.2 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 36.6 s

    36.6 s

    The page becomes fully interactive after 36.6 s. Good is under 3.8 s.

  • Total Blocking Time: 3.0 s

    3.0 s

    Scripts block taps and scrolling for 3.0 s in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 3.9 s

    3.9 s

    The first text or image appears after 3.9 s on a phone. Good is under 1.8 s.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 15% slower for real visitors

    +15%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 116 ms to 136 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -9%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.0 s to 2.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.6 s

    1.6 s

    Real visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 146 ms

    146 ms

    Real visitors wait 146 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.0 s

    1.0 s

    Real visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 477 ms

    477 ms

    Real visitors wait 477 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.013

    0.013

    The layout barely moves while loading (CLS 0.013, good is under 0.1).

Images and page weight

4 to fix42
  • Page weight: 6.7 MB in 357 requests

    6.7 MB

    Your homepage downloads 6.7 MB in 357 requests on a phone: scripts 3.9 MB (147), other files 1.2 MB (147) and images 1.0 MB (20). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    EDUCATION_HUB_MOBILE_1_1_2e38426a-67d0-45bd-a4c5-71cf2c91cbb is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 7 images in older formats

    7 images (503 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 1 image far larger than shown

    9 KiB

    1 image is downloaded at several times the size a phone draws it, for example EDUCATION_HUB_MOBILE_1_1_2e38426a-67d0-45bd-a4c5-71cf2c91cbb at 1,200 px wide, shown at 390 px. Resized copies would save about 9 KiB.

  • About 1.9 g of CO₂ per visit

    1.89 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.89 g of CO₂e: 227.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

6 to fixGoogle 8292
  • Certain ARIA roles must be contained by particular parents (6 elements)

    Certain ARIA roles must be contained by particular parents: 6 elements on the page fail this check, rated critical by axe-core.

  • 9 tap targets too small

    9 tap targets are too small or too close together to hit reliably with a finger.

  • 4 text elements with low contrast

    4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • Heading levels should only increase by one (1 element)

    Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed
  • Every image has alt text

    All 28 images in the HTML carry an alt attribute.

  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 6 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 8585
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • 2 H1 headlines

    There are 2 <h1> headlines (“Salon Locator” and “Salon Locator”). One clear main headline is easier for people and search engines.

  • 115 internal links, 7 external

    The homepage links to 115 pages on ecoslay.com and 7 external pages.

6 checks passed
  • Title: 41 characters

    Your title is a healthy 41 characters: “Slay your look, not the planet! – ecoslay”.

  • Canonical URL set

    The canonical URL is https://ecoslay.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://ecoslay.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (512 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 14 pages without a meta description

    /pages/hair-quiz, /collections/best-sellers, /collections/all-products, /collections/cleansers-conditioners, /collections/stylers and /collections/treat-and-seal and 8 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 10 pages without an H1

    /pages/hair-quiz, /collections/best-sellers, /collections/all-products, /collections/cleansers-conditioners, /collections/stylers and /collections/treat-and-seal and 4 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 48 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 9285
  • 10 small tap targets

    10 of 29 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • 2 distorted images

    2 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • 3 links through redirect chains

    3 links go through two or more redirects, for example https://ecoslay.com/account.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (ecoslay.com).

  • Valid certificate (46 days left)

    The certificate from Let's Encrypt · YE1 verifies for ecoslay.com and is valid for another 46 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://ecoslay.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 45 links work

    All 45 links checked from your homepage (40 internal, 5 external) answered without errors.

Domain and trust

  • No CAA record

    ecoslay.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    ecoslay.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 9 years old

    9 years

    ecoslay.com was registered in Nov 2016 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Nov 2027

    ecoslay.com is registered until Nov 2027.

Content and conversion

4 to fix57
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 187 words

    The homepage has only about 187 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

3 checks passed
  • 23 calls to action

    The homepage has 23 calls to action, for example “Shop”, “Shop by Product Type” and “Shop by Solution”.

  • 5 short forms

    5 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics and Microsoft Clarity.

Email authentication

1 to fix70
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be ecoslay.com is still delivered. Reports are on, so moving to quarantine is the next step.

  • Email authentication score: 70/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:dc-aa8e722993._spfm.ecoslay.com include:spf.zoho.com include:transmail.net include:spf.zohomail360.com ~…”.

  • DKIM signing found

    A DKIM key is published (selector “k2”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 21 cookies set on arrival

    21

    Opening the homepage sets 21 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 38 other companies contacted

    Loading the homepage contacts 38 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Apps on your store

Your storefront loads 20 apps. Each one is code from another company running for your shoppers.

None of the apps your storefront loads is on the list of apps with a known security problem.

Apps your storefront loads

Ta Mappy Store Locator Maps · Sami B2b Lock · Loyalty Rewards And Referrals · Microsoft Clarity · Okendo · Font Picker · Klaviyo Email Marketing Sms · Wholesale Lock Hide Price · Forms · Revenuehunt · Aod Before After Widget · Upcart · Amendify Order Edit · synctrack.io · pickystory.com · adbeacon.com · rechargecdn.com · amazonaws.com · govx.com · goodszilla.ca

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

  • It loads jQuery 1.7.2, older than 3.5 (which fixed known security holes).

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Analytics | Google Tag Manager | Microsoft Clarity
Hosting
Shopify

Company

Headquarters
Clarkston

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 43 issues on ecoslay.com, including 20 speed issues, 2 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Ranked channels, outreach sequences and content angles
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