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edgypickleball.com website review
Visit site (opens in a new tab)Reviewed 10 November 202626 issues · 74 checks
This review found 26 issues worth fixing on edgypickleball.com, 10 of them high impact, across 74 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
78C- #55,324 of 108,869 reviewed websitesbeats 44%
- #36,257 of 61,767 online storesbeats 36%
- #34,680 of 56,365 Shopify storesbeats 33%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 932 ms |
| May 30, 2026 | 882 ms |
| Jun 6, 2026 | 918 ms |
| Jun 13, 2026 | 960 ms |
| Jun 20, 2026 | 955 ms |
| Jun 27, 2026 | 961 ms |
| Jul 4, 2026 | 952 ms |
| Jul 11, 2026 | 962 ms |
| Jul 18, 2026 | 973 ms |
| Jul 25, 2026 | 956 ms |
| Aug 1, 2026 | 961 ms |
| Aug 8, 2026 | 938 ms |
| Aug 15, 2026 | 956 ms |
| Aug 22, 2026 | 1.0 s |
| Aug 29, 2026 | 1.0 s |
| Sep 5, 2026 | 1.0 s |
| Sep 12, 2026 | 984 ms |
| Sep 19, 2026 | 920 ms |
| Sep 26, 2026 | 893 ms |
| Oct 3, 2026 | 903 ms |
| Oct 10, 2026 | 921 ms |
| Oct 17, 2026 | 991 ms |
| Oct 24, 2026 | 875 ms |
| Oct 31, 2026 | 867 ms |
| Nov 7, 2026 | 833 ms |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 123 ms |
| May 30, 2026 | 121 ms |
| Jun 6, 2026 | 121 ms |
| Jun 13, 2026 | 116 ms |
| Jun 20, 2026 | 115 ms |
| Jun 27, 2026 | 120 ms |
| Jul 4, 2026 | 121 ms |
| Jul 11, 2026 | 129 ms |
| Jul 18, 2026 | 125 ms |
| Jul 25, 2026 | 128 ms |
| Aug 1, 2026 | 122 ms |
| Aug 8, 2026 | 121 ms |
| Aug 15, 2026 | 123 ms |
| Aug 22, 2026 | 123 ms |
| Aug 29, 2026 | 127 ms |
| Sep 5, 2026 | 128 ms |
| Sep 12, 2026 | 133 ms |
| Sep 19, 2026 | 129 ms |
| Sep 26, 2026 | 130 ms |
| Oct 3, 2026 | 137 ms |
| Oct 10, 2026 | 125 ms |
| Oct 17, 2026 | 125 ms |
| Oct 24, 2026 | 120 ms |
| Oct 31, 2026 | 113 ms |
| Nov 7, 2026 | 115 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.6 s
1.3 s
1.9 s
2.5 s
3.1 s
3.7 s
4.4 s
5.0 s
Speed
Reduce unused JavaScript
1.4 s · 324 KiBAbout 324 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.4 s faster on a phone.
6,861 HTML elements
The page has 6,861 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Mobile performance score: 57
57/100Your mobile performance score is 57. Pages that score under 90 lose visitors before the first paint.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, loox.io and cloudfront.net and others), adding 1.5 MB and 531 ms of main-thread time.
Main-thread work: 3.6 s
A phone's processor spends 3.6 s on main-thread work while loading, 2.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Render-blocking requests
300 ms7 files block the first paint until they finish downloading. Deferring or inlining them could save about 300 ms.
Shopify adds 198 ms
198 msShopify costs a phone 198 ms of main-thread work and 817 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
160 ms · 44 KiBAbout 44 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 160 ms faster on a phone.
Use efficient cache lifetimes
150 ms · 36 KiB9 files are served with short cache lifetimes, so returning visitors download them again (36 KiB).
Minify JavaScript
150 ms · 18 KiB18 KiB could be saved by minifying JavaScript.
5 long tasks on the main thread
5 long tasks block the main thread while loading, the longest for 148 ms. During a long task the page ignores taps.
Legacy JavaScript
100 ms · 29 KiBPolyfills for old browsers add 29 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 100 ms faster on a phone.
Improve image delivery
127 KiB16 images could be 127 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify CSS
2 KiB2 KiB could be saved by minifying CSS.
1 checks passed
Server response: 11 ms
11 msYour server sent the HTML in 11 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 15.7 s
15.7 sYour largest element takes 15.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
First Contentful Paint: 6.8 s
6.8 sThe first text or image appears after 6.8 s on a phone. Good is under 1.8 s.
Time to Interactive: 15.8 s
15.8 sThe page becomes fully interactive after 15.8 s. Good is under 3.8 s.
Speed Index: 8.4 s
8.4 sVisually, the page fills in at 8.4 s (Speed Index). Good is under 3.4 s.
Tap response (INP) held steady for real visitors
-7%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 123 ms to 115 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-6%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 0.9 s to 0.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user FCP: 0.9 s
0.9 sReal visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.
Total Blocking Time: 87 ms
87 msScripts block the page for only 87 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0.014
0.014The layout barely moves while loading (CLS 0.014, good is under 0.1).
Images and page weight
Page weight: 3.1 MB in 329 requests
3.1 MBYour homepage downloads 3.1 MB in 329 requests on a phone: scripts 1.1 MB (128), other files 856 KiB (121) and images 770 KiB (40). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
mdafajsf.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
About 0.9 g of CO₂ per visit
0.88 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.88 g of CO₂e: 106.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Required ARIA attributes must be provided (12 elements)
Required ARIA attributes must be provided: 12 elements on the page fail this check, rated critical by axe-core.
ARIA toggle fields must have an accessible name (36 elements)
ARIA toggle fields must have an accessible name: 36 elements on the page fail this check, rated serious by axe-core.
11 text elements with low contrast
11 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
2 images without alt text
2 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (5 elements)
All page content should be contained by landmarks: 5 elements on the page fail this check, rated moderate by axe-core.
1 checks passed
48 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 5 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (86 characters)
Your title is 86 characters, so Google will cut it off around 60: “Pickleball Paddle Edge Tape - Protection Tape for Pickleball Paddles – Edgy Pickleball”.
Meta description is long (174 characters)
Your meta description is 174 characters; Google truncates after about 160, so the end of your pitch is cut.
One H1 headline
Your <h1> is empty.
140 internal links, 12 external
The homepage links to 140 pages on edgypickleball.com and 12 external pages.
5 checks passed
Canonical URL set
The canonical URL is https://www.edgypickleball.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.edgypickleball.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (2,959 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.edgypickleball.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
6 pages without a meta description
https://www.edgypickleball.com/collections/edge-tape, https://www.edgypickleball.com/collections/overgrip, https://www.edgypickleball.com/collections/accessories, https://www.edgypickleball.com/collections/apparel, https://www.edgypickleball.com/pages/wholesale and https://www.edgypickleball.com/pages/contact have no meta description, so Google writes the search snippet from whatever text it finds.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 43 found) and read each the way a search engine does.
6 checks passed
Linked pages load
14 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 14 pages that loaded have a <title>.
Best practices
4 small tap targets
4 of 18 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://d1npnstlfekkfz.cloudfront.net/zipify-cart-drawer-app.dfc4c007bc71e529.css' from or…”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 660 words of copy
The homepage carries about 660 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP NOW”.
5 calls to action
The homepage has 5 calls to action, for example “Contact”, “SHOP NOW” and “SHOP ALL EDGE TAPE NOW”.
4 short forms
4 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 440 testimonial or review blocks, 40 customer or partner logos and a star rating.
Analytics in place
Analytics detected: Microsoft Clarity.
Privacy and tracking
7 trackers load before any consent
7Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
20 cookies set on arrival
20Opening the homepage sets 20 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
36 other companies contacted
Loading the homepage contacts 36 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at edgypickleball.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 12 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Klaviyo Email Marketing Sms · Countdown Sami · Uppromote Affiliate · Sami Wholesale · Optis Color Swatch · Zipchat Ai Chatbot · Countdown Timer Bar Samita · Affliate By Secomapp · Restockrocket · Zipify Oneclickupsell · loox.io · blend-ai.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Microsoft Clarity
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 26 issues on edgypickleball.com, including 11 speed issues, 3 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.