edmorse.com website review

107 files are served with short cache lifetimes, so returning visitors download them again (881 KiB).

About 891 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.2 s faster on a phone.

dealeron.com costs a phone 2.7 s of main-thread work and 110 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

10 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.

Your mobile performance score is 35. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

A phone's processor spends 9.2 s on main-thread work while loading, 6.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

The page has 4,100 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

8 third-party services load with your homepage (dealeron.com, Google Tag Manager and Facebook and others), adding 2.6 MB and 4.3 s of main-thread time.

Google Tag Manager costs a phone 685 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

20 long tasks block the main thread while loading, the longest for 376 ms. During a long task the page ignores taps.

2 images could be 74 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

Facebook costs a phone 283 ms of main-thread work and 278 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

gubagoo.io costs a phone 19 ms of main-thread work and 536 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

18 KiB could be saved by minifying JavaScript.

About 55 KiB of CSS is downloaded but never applied on this page.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

Polyfills for old browsers add 21 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 17.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “B2G2”.

Visually, the page fills in at 16.4 s (Speed Index). Good is under 3.4 s.

The page becomes fully interactive after 27.6 s. Good is under 3.8 s.

Scripts block taps and scrolling for 1.1 s in total while the page loads. Good is under 200 ms.

The first text or image appears after 3.8 s on a phone. Good is under 1.8 s.

54 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 4.3 MB in 243 requests on a phone: scripts 2.4 MB (69), images 887 KiB (90) and other files 736 KiB (67). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 1.23 g of CO₂e: 147.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 element use ARIA attributes their role does not allow, which confuses screen readers.

All page content should be contained by landmarks: 18 elements on the page fail this check, rated moderate by axe-core.

Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.

The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

There is no <h1>, so neither visitors nor Google get a clear main headline.

Your title is 91 characters, so Google will cut it off around 60: “Ed Morse Auto Group | New and Used Buick, Cadillac, and Ford Dealership in Delray Beach, …”.

Your meta description is 194 characters; Google truncates after about 160, so the end of your pitch is cut.

Structured data found (AutomotiveBusiness and WebSite) but with 1 problem, for example “WebSite: missing name”.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

2 links have no real href, so search engines can't follow them.

No twitter:card tag. X falls back to Open Graph, which is incomplete here.

The homepage links to 125 pages on edmorse.com and 523 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

Your robots.txt lets ChatGPT search (OAI-SearchBot), ChatGPT (ChatGPT-User), Claude search (Claude-SearchBot), Claude (Claude-User), Perplexity (PerplexityBot) and Perplexity (Perplexity-User) read the homepage but closes other sections to them, so answers about those pages can't cite you.

https://www.edmorse.com/serviceappmt.aspx, https://www.edmorse.com/hours.aspx, https://www.edmorse.com/contactus.aspx, https://www.edmorse.com/new-car-specials, https://www.edmorse.com/fleet-sales and https://www.edmorse.com/lease-return-program and 4 others all use the title “Ed Morse Auto Group is a Delray Beach Alfa Romeo, Buick, Cadillac, Ch…”, and 1 other title repeat too. Search engines can't tell which page to show for a search, so each competes with the others.

https://www.edmorse.com/serviceappmt.aspx, https://www.edmorse.com/hours.aspx, https://www.edmorse.com/contactus.aspx, https://www.edmorse.com/new-car-specials, https://www.edmorse.com/fleet-sales and https://www.edmorse.com/lease-return-program and 4 others use the same meta description. A description written for each page earns more clicks.

Your homepage links to 3 pages by a URL that isn't their canonical one, for example https://www.edmorse.com/serviceappmt.aspx, whose canonical is https://www.edmorse.com/service-parts. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

https://www.edmorse.com/trade.aspx has no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 38 found) and read each the way a search engine does.

Requests the geolocation permission on page load.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

The homepage carries about 4,845 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). A consent tool (Termly) is installed; check it blocks these until visitors agree where the law requires it.

Opening the homepage sets 12 cookies (measured from a US location before any click).

Loading the homepage contacts 22 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.