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edx.org website review

Visit site (opens in a new tab)Reviewed 25 October 202640 issues · 81 checks

This review found 40 issues worth fixing on edx.org, 15 of them high impact, across 81 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
5.1 s4.3 sMay 2Oct 174.4 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20264.8 s
May 9, 20265.0 s
May 16, 20265.0 s
May 23, 20265.0 s
May 30, 20264.9 s
Jun 6, 20264.7 s
Jun 13, 20264.7 s
Jun 20, 20264.7 s
Jun 27, 20264.9 s
Jul 4, 20265.0 s
Jul 11, 20265.0 s
Jul 18, 20265.0 s
Jul 25, 20264.9 s
Aug 1, 20264.8 s
Aug 8, 20264.7 s
Aug 15, 20264.7 s
Aug 22, 20264.8 s
Aug 29, 20264.8 s
Sep 5, 20264.7 s
Sep 12, 20264.6 s
Sep 19, 20264.5 s
Sep 26, 20264.4 s
Oct 3, 20264.4 s
Oct 10, 20264.4 s
Oct 17, 20264.4 s
Real-visitor tap response (INP)75th percentile, phones
305 ms201 msMay 2Oct 17213 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026228 ms
May 9, 2026234 ms
May 16, 2026238 ms
May 23, 2026245 ms
May 30, 2026251 ms
Jun 6, 2026258 ms
Jun 13, 2026271 ms
Jun 20, 2026281 ms
Jun 27, 2026291 ms
Jul 4, 2026293 ms
Jul 11, 2026289 ms
Jul 18, 2026284 ms
Jul 25, 2026270 ms
Aug 1, 2026265 ms
Aug 8, 2026258 ms
Aug 15, 2026252 ms
Aug 22, 2026253 ms
Aug 29, 2026257 ms
Sep 5, 2026258 ms
Sep 12, 2026253 ms
Sep 19, 2026242 ms
Sep 26, 2026226 ms
Oct 3, 2026217 ms
Oct 10, 2026213 ms
Oct 17, 2026213 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of edx.org (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. edx.org at 0.7 s0.7 s
  2. edx.org at 1.4 s1.4 s
  3. edx.org at 2.1 s2.1 s
  4. edx.org at 2.9 s2.9 s
  5. edx.org at 3.6 s3.6 s
  6. edx.org at 4.3 s4.3 s
  7. edx.org at 5.0 s5.0 s
  8. edx.org at 5.7 s5.7 s

Speed

12 to fix19
  • Reduce unused JavaScript

    7.4 s · 1.0 MB

    About 1.0 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 7.4 s faster on a phone.

  • Render-blocking requests

    3.3 s

    11 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.3 s.

  • Reduce unused CSS

    2.4 s · 501 KiB

    About 501 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 2.4 s faster on a phone.

  • Use efficient cache lifetimes

    1.1 s · 183 KiB

    9 files are served with short cache lifetimes, so returning visitors download them again (183 KiB).

  • Mobile performance score: 19

    19/100

    Your mobile performance score is 19 (desktop: 37). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 7.1 s

    A phone's processor spends 7.1 s on main-thread work while loading, 3.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google CDN, Google Tag Manager and Other Google APIs/SDKs and others), adding 1.2 MB and 818 ms of main-thread time.

  • Google CDN adds 383 ms

    383 ms

    Google CDN costs a phone 383 ms of main-thread work and 731 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 327 ms

    327 ms

    Google Tag Manager costs a phone 327 ms of main-thread work and 381 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 356 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    300 ms · 21 KiB

    Polyfills for old browsers add 21 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.

  • 2,312 HTML elements

    The page has 2,312 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Improve image delivery

    150 ms · 56 KiB

    2 images could be 56 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • Duplicated JavaScript

    150 ms · 29 KiB

    29 KiB JavaScript is shipped twice across bundles. Google estimates it would make the page about 150 ms faster on a phone.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 49 ms

    49 ms

    Your server sent the HTML in 49 ms, well inside Google's 600 ms guideline.

Core Web Vitals

12 to fix0
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 6.8 s

    6.8 s

    Real visitors wait 6.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Largest Contentful Paint: 30.5 s

    30.5 s

    Your largest element takes 30.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 30.5 s

    30.5 s

    The page becomes fully interactive after 30.5 s. Good is under 3.8 s.

  • Speed Index: 14.0 s

    14.0 s

    Visually, the page fills in at 14.0 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 5.9 s

    5.9 s

    The first text or image appears after 5.9 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 1.7 s

    1.7 s

    Scripts block taps and scrolling for 1.7 s in total while the page loads. Good is under 200 ms.

  • Real-user INP: 428 ms

    428 ms

    Real visitors wait 428 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.16

    0.16

    For real visitors the layout shifts by 0.16 (75th percentile). Good is under 0.1.

  • Real-user FCP: 2.5 s

    2.5 s

    Real visitors see the first content after 2.5 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.1 s

    1.1 s

    Real visitors wait 1.1 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.208

    0.208

    The layout shifts by 0.208 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Tap response (INP) held steady for real visitors

    -8%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 228 ms to 213 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

1 checks passed
  • Largest content (LCP) got 10% faster for real visitors

    -10%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 4.8 s to 4.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Images and page weight

2 to fix64
  • Page weight: 5.3 MB in 136 requests

    5.3 MB

    Your homepage downloads 5.3 MB in 136 requests on a phone: scripts 2.4 MB (53), other files 1.6 MB (47) and stylesheets 535 KiB (12). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    image is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 1.5 g of CO₂ per visit

    1.49 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.49 g of CO₂e: 178.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 9596
  • Heading levels should only increase by one (1 element)

    Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed
  • Every image has alt text

    All 52 images in the HTML carry an alt attribute.

  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 3 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 9278
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is long (70 characters)

    Your title is 70 characters, so Google will cut it off around 60: “edX | Online Courses, Certificates & Degrees from Leading Institutions”.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 5 links with vague text

    5 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 86 internal links, 14 external

    The homepage links to 86 pages on edx.org and 14 external pages.

5 checks passed
  • Meta description: 116 characters

    Your meta description is 116 characters: “Find the online learning path for you, delivered by world-class institutions like Harvard, Google, Amazon, and more.”.

  • Canonical URL set

    The canonical URL is https://www.edx.org/.

  • Structured data in place

    Structured data found: ItemList, Organization and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.edx.org/sitemap.xml.

AI search readiness

1 to fix88
  • Some text only appears after JavaScript runs

    55%

    The HTML your server sends has 831 of the 1,498 words a browser shows. AI crawlers don't run JavaScript, so they miss the rest.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.

  • llms.txt published

    The site publishes https://www.edx.org/llms.txt (4 KiB, 0 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example https://www.edx.org/masters/micromasters/mitx-finance, whose canonical is https://www.edx.org/learn/finance-related-courses. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 10 pages without an H1

    https://www.edx.org/offers, https://www.edx.org/executive-education/massachusetts-institute-of-technology-artificial-intelligence-implications-for-business-strategy, https://www.edx.org/learn/artificial-intelligence/harvard-university-cs50-s-introduction-to-artificial-intelligence-with-python, https://www.edx.org/executive-education/university-of-oxford-artificial-intelligence-programme, https://www.edx.org/executive-education/harvard-university-cybersecurity-managing-risk-in-the-information-age and https://www.edx.org/learn/python/the-georgia-institute-of-technology-computing-in-python-i-fundamentals-and-procedural-programming and 4 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 79 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “[Monarch] [object Object]”.

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • Tap targets are thumb-sized

    59 of 61 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix80
  • Thin social proof

    Social proof on the homepage: 4 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,498 words of copy

    The homepage carries about 1,498 words of visible text.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

3 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Learn more”.

  • 3 calls to action

    The homepage has 3 calls to action, for example “Learn more” and “Contact Us”.

  • Analytics in place

    Analytics detected: Google Tag Manager and Segment.

Privacy and tracking

  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

  • 10 cookies set on arrival

    10

    Opening the homepage sets 10 cookies (measured from a US location before any click).

  • 11 other companies contacted

    Loading the homepage contacts 11 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at edx.org, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
Next.js
Analytics
Google Tag Manager | Segment

Company

Founded
2012

Upkeep, stack, hiring and company data from programmable.info

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