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edx.org website review
Visit site (opens in a new tab)Reviewed 25 October 202640 issues · 81 checks
This review found 40 issues worth fixing on edx.org, 15 of them high impact, across 81 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
60DClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 4.8 s |
| May 9, 2026 | 5.0 s |
| May 16, 2026 | 5.0 s |
| May 23, 2026 | 5.0 s |
| May 30, 2026 | 4.9 s |
| Jun 6, 2026 | 4.7 s |
| Jun 13, 2026 | 4.7 s |
| Jun 20, 2026 | 4.7 s |
| Jun 27, 2026 | 4.9 s |
| Jul 4, 2026 | 5.0 s |
| Jul 11, 2026 | 5.0 s |
| Jul 18, 2026 | 5.0 s |
| Jul 25, 2026 | 4.9 s |
| Aug 1, 2026 | 4.8 s |
| Aug 8, 2026 | 4.7 s |
| Aug 15, 2026 | 4.7 s |
| Aug 22, 2026 | 4.8 s |
| Aug 29, 2026 | 4.8 s |
| Sep 5, 2026 | 4.7 s |
| Sep 12, 2026 | 4.6 s |
| Sep 19, 2026 | 4.5 s |
| Sep 26, 2026 | 4.4 s |
| Oct 3, 2026 | 4.4 s |
| Oct 10, 2026 | 4.4 s |
| Oct 17, 2026 | 4.4 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 228 ms |
| May 9, 2026 | 234 ms |
| May 16, 2026 | 238 ms |
| May 23, 2026 | 245 ms |
| May 30, 2026 | 251 ms |
| Jun 6, 2026 | 258 ms |
| Jun 13, 2026 | 271 ms |
| Jun 20, 2026 | 281 ms |
| Jun 27, 2026 | 291 ms |
| Jul 4, 2026 | 293 ms |
| Jul 11, 2026 | 289 ms |
| Jul 18, 2026 | 284 ms |
| Jul 25, 2026 | 270 ms |
| Aug 1, 2026 | 265 ms |
| Aug 8, 2026 | 258 ms |
| Aug 15, 2026 | 252 ms |
| Aug 22, 2026 | 253 ms |
| Aug 29, 2026 | 257 ms |
| Sep 5, 2026 | 258 ms |
| Sep 12, 2026 | 253 ms |
| Sep 19, 2026 | 242 ms |
| Sep 26, 2026 | 226 ms |
| Oct 3, 2026 | 217 ms |
| Oct 10, 2026 | 213 ms |
| Oct 17, 2026 | 213 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
7.4 s · 1.0 MBAbout 1.0 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 7.4 s faster on a phone.
Render-blocking requests
3.3 s11 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.3 s.
Reduce unused CSS
2.4 s · 501 KiBAbout 501 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 2.4 s faster on a phone.
Use efficient cache lifetimes
1.1 s · 183 KiB9 files are served with short cache lifetimes, so returning visitors download them again (183 KiB).
Mobile performance score: 19
19/100Your mobile performance score is 19 (desktop: 37). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 7.1 s
A phone's processor spends 7.1 s on main-thread work while loading, 3.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Google CDN, Google Tag Manager and Other Google APIs/SDKs and others), adding 1.2 MB and 818 ms of main-thread time.
Google CDN adds 383 ms
383 msGoogle CDN costs a phone 383 ms of main-thread work and 731 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Tag Manager adds 327 ms
327 msGoogle Tag Manager costs a phone 327 ms of main-thread work and 381 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 356 ms. During a long task the page ignores taps.
Legacy JavaScript
300 ms · 21 KiBPolyfills for old browsers add 21 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.
2,312 HTML elements
The page has 2,312 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Improve image delivery
150 ms · 56 KiB2 images could be 56 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
Duplicated JavaScript
150 ms · 29 KiB29 KiB JavaScript is shipped twice across bundles. Google estimates it would make the page about 150 ms faster on a phone.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 49 ms
49 msYour server sent the HTML in 49 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 6.8 s
6.8 sReal visitors wait 6.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Largest Contentful Paint: 30.5 s
30.5 sYour largest element takes 30.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 30.5 s
30.5 sThe page becomes fully interactive after 30.5 s. Good is under 3.8 s.
Speed Index: 14.0 s
14.0 sVisually, the page fills in at 14.0 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 5.9 s
5.9 sThe first text or image appears after 5.9 s on a phone. Good is under 1.8 s.
Total Blocking Time: 1.7 s
1.7 sScripts block taps and scrolling for 1.7 s in total while the page loads. Good is under 200 ms.
Real-user INP: 428 ms
428 msReal visitors wait 428 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.16
0.16For real visitors the layout shifts by 0.16 (75th percentile). Good is under 0.1.
Real-user FCP: 2.5 s
2.5 sReal visitors see the first content after 2.5 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 1.1 s
1.1 sReal visitors wait 1.1 s for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.208
0.208The layout shifts by 0.208 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Tap response (INP) held steady for real visitors
-8%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 228 ms to 213 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
1 checks passed
Largest content (LCP) got 10% faster for real visitors
-10%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 4.8 s to 4.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Images and page weight
Page weight: 5.3 MB in 136 requests
5.3 MBYour homepage downloads 5.3 MB in 136 requests on a phone: scripts 2.4 MB (53), other files 1.6 MB (47) and stylesheets 535 KiB (12). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
image is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
About 1.5 g of CO₂ per visit
1.49 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.49 g of CO₂e: 178.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Heading levels should only increase by one (1 element)
Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
1 link without text
1 visible link has no text or label, so screen readers cannot say where it goes.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
2 checks passed
Every image has alt text
All 52 images in the HTML carry an alt attribute.
49 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 3 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Title is long (70 characters)
Your title is 70 characters, so Google will cut it off around 60: “edX | Online Courses, Certificates & Degrees from Leading Institutions”.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
5 links with vague text
5 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
86 internal links, 14 external
The homepage links to 86 pages on edx.org and 14 external pages.
5 checks passed
Meta description: 116 characters
Your meta description is 116 characters: “Find the online learning path for you, delivered by world-class institutions like Harvard, Google, Amazon, and more.”.
Canonical URL set
The canonical URL is https://www.edx.org/.
Structured data in place
Structured data found: ItemList, Organization and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.edx.org/sitemap.xml.
AI search readiness
Some text only appears after JavaScript runs
55%The HTML your server sends has 831 of the 1,498 words a browser shows. AI crawlers don't run JavaScript, so they miss the rest.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.
llms.txt published
The site publishes https://www.edx.org/llms.txt (4 KiB, 0 links), a plain-text guide to the site for AI tools.
Other pages
1 link to non-canonical URLs
Your homepage links to 1 page by a URL that isn't its canonical one, for example https://www.edx.org/masters/micromasters/mitx-finance, whose canonical is https://www.edx.org/learn/finance-related-courses. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
10 pages without an H1
https://www.edx.org/offers, https://www.edx.org/executive-education/massachusetts-institute-of-technology-artificial-intelligence-implications-for-business-strategy, https://www.edx.org/learn/artificial-intelligence/harvard-university-cs50-s-introduction-to-artificial-intelligence-with-python, https://www.edx.org/executive-education/university-of-oxford-artificial-intelligence-programme, https://www.edx.org/executive-education/harvard-university-cybersecurity-managing-risk-in-the-information-age and https://www.edx.org/learn/python/the-georgia-institute-of-technology-computing-in-python-i-fundamentals-and-procedural-programming and 4 others have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 79 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “[Monarch] [object Object]”.
Missing source maps
Large scripts ship without source maps.
2 checks passed
Tap targets are thumb-sized
59 of 61 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Thin social proof
Social proof on the homepage: 4 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,498 words of copy
The homepage carries about 1,498 words of visible text.
Urgency cues
The page uses urgency cues (a countdown or limited-time wording).
3 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Learn more”.
3 calls to action
The homepage has 3 calls to action, for example “Learn more” and “Contact Us”.
Analytics in place
Analytics detected: Google Tag Manager and Segment.
Privacy and tracking
2 trackers load before any consent
2Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.
10 cookies set on arrival
10Opening the homepage sets 10 cookies (measured from a US location before any click).
11 other companies contacted
Loading the homepage contacts 11 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: OneTrust
A consent management tool (OneTrust) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at edx.org, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- Next.js
- Analytics
- Google Tag Manager | Segment
Company
- Founded
- 2012
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 40 issues on edx.org, including 24 speed issues, 4 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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