effectxmed.com website review

Your mobile performance score is 69. Pages that score under 90 lose visitors before the first paint.

7 files block the first paint until they finish downloading. Deferring or inlining them could save about 500 ms.

8 third-party services load with your homepage (Shopify, myshopify.com and shop.app and others), adding 1.1 MB and 20 ms of main-thread time.

Shopify costs a phone 17 ms of main-thread work and 664 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Google Fonts costs a phone 0 ms of main-thread work and 346 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

7 files are served with short cache lifetimes, so returning visitors download them again (43 KiB).

7 images could be 120 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

About 29 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Your largest element takes 8.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “ALLE PRODUKTE ENTDECKEN”.

The page becomes fully interactive after 8.9 s. Good is under 3.8 s.

Visually, the page fills in at 5.4 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 2.0 s on a phone. Good is under 1.8 s.

2 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.5 s to 2.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 2.4 MB in 157 requests on a phone: other files 751 KiB (82), images 519 KiB (10) and fonts 508 KiB (6). Under 2 MB keeps phones on slow connections fast.

1 image is downloaded at several times the size a phone draws it, for example EffectXMed_Textur_1_1024x.webp at 1,024 px wide, shown at 244 px. Resized copies would save about 38 KiB.

1 image (78 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

4 images further down the page (160 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 0.67 g of CO₂e: 80.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

14 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

1 image has no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

There are 3 <h1> headlines (“Eine Liebeserklärung an Ihre Haut”, “Das Besondere an den von Dr. med. Margrit Lettko …” and “Verpasse keine Neuigkeiten”). One clear main headline is easier for people and search engines.

Your meta description is 214 characters; Google truncates after about 160, so the end of your pitch is cut.

The homepage links to 37 pages on effectxmed.com and 2 external pages.

https://effectxmed.com/products/luxury-glow-beauty-set is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

https://effectxmed.com/collections/all, https://effectxmed.com/pages/dr-margrit-lettko, https://effectxmed.com/pages/zufriedene-kundinnen, https://effectxmed.com/pages/club, https://effectxmed.com/pages/datenschutz and https://effectxmed.com/pages/hilfecenter and 4 others have no meta description, so Google writes the search snippet from whatever text it finds.

https://effectxmed.com/apps/parcelpanel has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 14 pages linked from your homepage and read each the way a search engine does.

1 error was logged to the browser console while the page loaded, for example “Refused to apply style from 'https://effectxmed.com/cdn/shop/t/7/compiled_assets/styles.css?2695' because its MIME type…”.

4 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

Social proof on the homepage: 2 customer or partner logos. Pairing it with named testimonials or customer logos makes it far more convincing.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 569 words of visible text.

Opening the homepage sets 6 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 12 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.