efilters.ca website review

19 files are served with short cache lifetimes, so returning visitors download them again (178 KiB).

Your mobile performance score is 68. Pages that score under 90 lose visitors before the first paint.

About 150 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 600 ms faster on a phone.

2 files block the first paint until they finish downloading. Deferring or inlining them could save about 350 ms.

The page has 1,597 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

8 third-party services load with your homepage (Mailchimp, Shopify and Help Scout and others), adding 472 KiB and 220 ms of main-thread time.

4 images could be 167 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

2 long tasks block the main thread while loading, the longest for 70 ms. During a long task the page ignores taps.

About 30 KiB of CSS is downloaded but never applied on this page.

7 KiB could be saved by minifying JavaScript.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 10.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 10.5 s. Good is under 3.8 s.

Visually, the page fills in at 6.2 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 2.0 s on a phone. Good is under 1.8 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 24.9 MB in 241 requests on a phone: media 22.9 MB (8), other files 741 KiB (88) and scripts 662 KiB (85). Under 2 MB keeps phones on slow connections fast.

1 image further down the page (23 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 7.07 g of CO₂e: 848.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Some lists contain elements other than list items, which screen readers announce wrongly.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

1 visible link has no text or label, so screen readers cannot say where it goes.

ARIA role should be appropriate for the element: 3 elements on the page fail this check, rated minor by axe-core.

Headings should not be empty: 2 elements on the page fail this check, rated minor by axe-core.

Your meta description is 161 characters; Google truncates after about 160, so the end of your pitch is cut.

Structured data found (Organization and WebSite) but with 1 problem, for example “WebSite: url is not an absolute URL ("www.efilters.ca")”.

2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

Your <h1> is empty.

The homepage links to 161 pages on efilters.ca and 3 external pages.

We fetched 15 pages linked from your homepage (of 67 found) and read each the way a search engine does.

12 of 36 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

The page uses 1 deprecated browser API that will stop working in future browsers (“`<source src>` with a `<picture>` parent is invalid and therefore ignored. Please use `<source srcs…”).

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 549 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 11 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 18 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.