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ehf.org website review

Visit site (opens in a new tab)Reviewed 2 November 202635 issues · 94 checks

This review found 35 issues worth fixing on ehf.org, 11 of them high impact, across 94 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Live view · interaction off

Speed

8 to fix71
  • Render-blocking requests

    1.2 s

    6 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.2 s.

  • Reduce unused JavaScript

    810 ms · 385 KiB

    About 385 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 810 ms faster on a phone.

  • Mobile performance score: 71

    71/100

    Your mobile performance score is 71. Pages that score under 90 lose visitors before the first paint.

  • Improve image delivery

    941 KiB

    3 images could be 941 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Reduce unused CSS

    610 ms · 137 KiB

    About 137 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 610 ms faster on a phone.

  • 5 third-party services on the page

    5 third-party services load with your homepage (Squarespace, Google CDN and JSDelivr CDN and others), adding 2.1 MB and 523 ms of main-thread time.

  • Squarespace adds 499 ms

    499 ms

    Squarespace costs a phone 499 ms of main-thread work and 928 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • squarespace-cdn.com adds 0 ms

    0 ms

    squarespace-cdn.com costs a phone 0 ms of main-thread work and 1.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2 long tasks on the main thread

    2 long tasks block the main thread while loading, the longest for 240 ms. During a long task the page ignores taps.

  • Use efficient cache lifetimes

    193 KiB

    10 files are served with short cache lifetimes, so returning visitors download them again (193 KiB).

  • Legacy JavaScript

    32 KiB

    Polyfills for old browsers add 32 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 1.0 s

    A phone's processor spends 1.0 s on main-thread work while loading, 426 ms of it running JavaScript. That is comfortably low.

  • Server response: 68 ms

    68 ms

    Your server sent the HTML in 68 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix81
  • First Contentful Paint: 4.2 s

    4.2 s

    The first text or image appears after 4.2 s on a phone. Good is under 1.8 s.

  • Time to Interactive: 9.6 s

    9.6 s

    The page becomes fully interactive after 9.6 s. Good is under 3.8 s.

  • Speed Index: 6.7 s

    6.7 s

    Visually, the page fills in at 6.7 s (Speed Index). Good is under 3.4 s.

  • Largest Contentful Paint: 4.2 s

    4.2 s

    Your largest element takes 4.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Created to give life to the Global Impact Visa, the Edmund …”. Most of its time is element render delay (2.4 s).

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

2 checks passed
  • Total Blocking Time: 119 ms

    119 ms

    Scripts block the page for only 119 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix70
  • 1 image over 500 KB

    Group+1234.png weighs 601 KiB. On a phone connection a single image that size takes seconds.

  • Page weight: 2.2 MB in 39 requests

    2.2 MB

    Your homepage downloads 2.2 MB in 39 requests on a phone: images 1.0 MB (3), scripts 819 KiB (23) and stylesheets 162 KiB (7). Under 2 MB keeps phones on slow connections fast.

  • About 0.6 g of CO₂ per visit

    0.61 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.61 g of CO₂e: 73.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

Google 97100
  • Headings skip levels

    Headings skip levels (h1 → h3, h1 → h4 and h1 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 4 images in the HTML carry an alt attribute.

  • 33 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 34 WCAG 2.2 A/AA and best-practice rules on the phone render: 33 passed and 1 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10091
  • 3 H1 headlines

    There are 3 <h1> headlines (“Edmund Hillary Fellowship (EHF) 2016 - 2026”, “EHF - The Organisation” and “The Fellowship”). One clear main headline is easier for people and search engines.

  • Structured data has 2 problems

    Structured data found (LocalBusiness and WebSite) but with 2 problems, for example “WebSite: image is not an absolute URL ("//images.squarespace-cdn.com/content/v1/5f3874da9e73700975a…”.

  • 38 internal links, 2 external

    The homepage links to 38 pages on ehf.org and 2 external pages.

6 checks passed
  • Meta description: 145 characters

    Your meta description is 145 characters: “The Edmund Hillary Fellowship (EHF) consists of innovators, entrepreneurs and investors committed to New Zealand as a b…”.

  • Title: 55 characters

    Your title is a healthy 55 characters: “Partnering with Aotearoa NZ | Edmund Hillary Fellowship”.

  • Canonical URL set

    The canonical URL is https://www.ehf.org/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.ehf.org/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (0 of 6 facts)

    Your Organization JSON-LD is missing name, url, logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (319 words), so crawlers that don't run JavaScript still read it.

Other pages

6 to fix52
  • 1 linked page is broken

    Your homepage links to /news, which answers with an error. Visitors hit a dead end and search engines drop it.

  • 6 pages share 3 titles

    /about-ehf and /about all use the title “Unlocking the Potential | Edmund Hillary Fellowship — Edmund Hillary …”, and 2 other titles repeat too. Search engines can't tell which page to show for a search, so each competes with the others.

  • 3 pages without a meta description

    /communitycollective, /ehf-fellows-articles and /fellow-directory-advanced-search have no meta description, so Google writes the search snippet from whatever text it finds.

  • 6 pages share a meta description

    /about-ehf and /about use the same meta description. A description written for each page earns more clicks.

  • 2 links to non-canonical URLs

    Your homepage links to 2 pages by a URL that isn't their canonical one, for example /about, whose canonical is /about-ehf. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 4 pages without an H1

    /communitycollective, /ehf-fellows-articles, /fellow-directory and /fellow-directory-advanced-search have no <h1> headline, so visitors and search engines get no clear main topic.

  • 4 pages with very little text

    /communitycollective, /ehf-fellows-articles, /fellow-directory and /fellow-directory-advanced-search have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 12 internal pages checked

    We fetched 12 pages linked from your homepage and read each the way a search engine does.

2 checks passed
  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 11 pages that loaded have a <title>.

Best practices

1 to fixGoogle 10093
  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://static1.squarespace.com/static/versioned-site-css/5f3874da9e73700975a00b12/427/5c5…”.

2 checks passed
  • Tap targets are thumb-sized

    8 of 8 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

2 to fix75
  • 1 broken link to your own pages

    1 link from your homepage to your own site is broken, for example https://www.ehf.org/news (404).

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • Short HSTS lifetime

    HSTS is set, but max-age is 0 days; one year is the recommended minimum.

  • 1 link through redirect chains

    1 link go through two or more redirects, for example https://edmund-hillary-fellowship.squarespace.com/config/?frameUrl=%2Ffellow-directory.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

4 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (ehf.org).

  • Valid certificate (43 days left)

    The certificate from Let's Encrypt · YR1 verifies for ehf.org and is valid for another 43 days.

  • http:// redirects to https

    http://ehf.org redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

Domain and trust

  • No CAA record

    ehf.org has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    ehf.org's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 29 years old

    29 years

    ehf.org was registered in Jun 1997 through Squarespace Domains II LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Jun 2034

    ehf.org is registered until Jun 2034.

Content and conversion

7 to fix38
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 243 words

    The homepage has only about 243 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

1 checks passed
  • LocalBusiness structured data

    Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.

Email authentication

1 to fix70
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be ehf.org is still delivered. Add a report address, check the reports, then move to quarantine.

  • Email authentication score: 70/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.google.com ~all”.

  • DKIM signing found

    A DKIM key is published (selector “google”, “k1” and “s1”), so receivers can verify mail really came from you.

Privacy and tracking

  • 3 cookies set on arrival

    3

    Opening the homepage sets 3 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 7 other companies contacted

    Loading the homepage contacts 7 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Upkeep, stack and company

  • It loads jQuery 1.9.1, older than 3.5 (which fixed known security holes).

Stack

CMS
Squarespace
Framework
jQuery
Hosting
Squarespace

Company

Employees
7

Upkeep, stack, hiring and company data from programmable.info

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This review found 35 issues on ehf.org, including 13 speed issues, 2 SEO issues and 7 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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