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eimltd.com website review
Visit site (opens in a new tab)Reviewed 6 November 202635 issues · 100 checks
This review found 35 issues worth fixing on eimltd.com, 6 of them high impact, across 100 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
79CClosest competitors among reviewed websites
Compare side by sideOne score from every part of this review. How it works
Speed
Reduce unused JavaScript
3.0 s · 627 KiBAbout 627 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.0 s faster on a phone.
8 third-party services on the page
8 third-party services load with your homepage (website-files.com, commoninja.com and Google Tag Manager and others), adding 2.4 MB and 1.3 s of main-thread time.
Mobile performance score: 62
62/100Your mobile performance score is 62. Pages that score under 90 lose visitors before the first paint.
website-files.com adds 593 ms
593 mswebsite-files.com costs a phone 593 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
300 ms · 372 KiB11 images could be 372 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.
Use efficient cache lifetimes
500 ms · 158 KiB13 files are served with short cache lifetimes, so returning visitors download them again (158 KiB).
commoninja.com adds 521 ms
521 mscommoninja.com costs a phone 521 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 3.7 s
A phone's processor spends 3.7 s on main-thread work while loading, 1.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
1,896 HTML elements
The page has 1,896 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Render-blocking requests
200 ms1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 200 ms.
8 long tasks on the main thread
8 long tasks block the main thread while loading, the longest for 155 ms. During a long task the page ignores taps.
Reduce unused CSS
37 KiBAbout 37 KiB of CSS is downloaded but never applied on this page.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 7 ms
7 msYour server sent the HTML in 7 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 13.5 s
13.5 sYour largest element takes 13.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 14.0 s
14.0 sThe page becomes fully interactive after 14.0 s. Good is under 3.8 s.
Speed Index: 5.6 s
5.6 sVisually, the page fills in at 5.6 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 315 ms
315 msScripts block taps and scrolling for 315 ms in total while the page loads. Good is under 200 ms.
First Contentful Paint: 1.9 s
1.9 sThe first text or image appears after 1.9 s on a phone. Good is under 1.8 s.
2 images without width and height
2 images have no width and height attributes, so the layout jumps as each one loads.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
1 checks passed
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 2.7 MB in 102 requests
2.7 MBYour homepage downloads 2.7 MB in 102 requests on a phone: scripts 1.6 MB (58), images 945 KiB (24) and fonts 75 KiB (1). Under 2 MB keeps phones on slow connections fast.
About 0.8 g of CO₂ per visit
0.76 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.76 g of CO₂e: 91.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Frames without titles
1 frame has no title, so screen-reader users cannot tell what it contains.
Interactive controls must not be nested (1 element)
Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.
All page content should be contained by landmarks (82 elements)
All page content should be contained by landmarks: 82 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (2 elements)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.
Banner landmark should not be contained in another landmark (1 element)
Banner landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.
Document should not have more than one banner landmark (1 element)
Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
1 link without text
1 visible link has no text or label, so screen readers cannot say where it goes.
Headings skip levels
Headings skip levels (h2 → h6 and h3 → h5), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 51 images in the HTML carry an alt attribute.
35 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 44 WCAG 2.2 A/AA and best-practice rules on the phone render: 35 passed and 9 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
3 H1 headlines
There are 3 <h1> headlines (“Powering Risk Protection for the Energy Industry”, “97” and “%”). One clear main headline is easier for people and search engines.
Meta description is long (173 characters)
Your meta description is 173 characters; Google truncates after about 160, so the end of your pitch is cut.
Structured data has 1 problem
Structured data found (Organization) but with 1 problem, for example “Organization: url is not an absolute URL ("/")”.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
70 internal links, 7 external
The homepage links to 70 pages on eimltd.com and 7 external pages.
4 checks passed
Title: 65 characters
Your title is a healthy 65 characters: “Energy Industry Insurance | Excess Liability Coverage Up to $100M”.
Canonical URL set
The canonical URL is https://www.eimltd.com/.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.eimltd.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Text is in the HTML
Your server sends the page's text in the HTML (1,475 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (7 KiB, 25 links), a plain-text guide to the site for AI tools.
Other pages
8 linked pages hidden from search
/iac, /teams-forum, /member-reports, /energy-school, /david-l-hadler-award and /reports-financials and 2 others are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.
6 pages without a meta description
/mutual-advantage, /teams-forum, /member-reports, /david-l-hadler-award, /working-at-eim and /community-support have no meta description, so Google writes the search snippet from whatever text it finds.
1 page without an H1
/energy-school has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 28 found) and read each the way a search engine does.
4 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
Missing source maps
Large scripts ship without source maps.
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
5 of 5 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
No clickjacking protection
Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.
No X-Content-Type-Options
X-Content-Type-Options: nosniff is missing, so browsers may guess file types.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
6 checks passed
Served over HTTPS
The homepage is served over HTTPS (eimltd.com).
Valid certificate (73 days left)
The certificate from Google Trust Services · WE1 verifies for eimltd.com and is valid for another 73 days.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
http:// redirects to https
http://eimltd.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 33 links work
All 33 links checked from your homepage (29 internal, 4 external) answered without errors.
Domain and trust
No CAA record
eimltd.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
eimltd.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 28 years old
28 yearseimltd.com was registered in May 1998 through Network Solutions, LLC. An established domain carries more trust with email providers and search engines.
Registered until May 2027
eimltd.com is registered until May 2027.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,375 words of copy
The homepage carries about 1,375 words of visible text.
5 checks passed
2 calls to action
The homepage has 2 calls to action, for example “Contact UsContact Us” and “Contact Us”.
Social proof on the page
Social proof on the homepage: 1 testimonial or review block and a star rating.
Analytics in place
Analytics detected: Google Analytics.
Direct contact links
Visitors can reach you directly: 1 phone link and 1 email link.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Email authentication
Email authentication score: 90/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: quarantine
DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:relay.mailchannels.net include:mail.eventsairmail.com include:spfa.mailendo.com include:spf.protection.o…”.
DKIM signing found
A DKIM key is published (selector “selector1” and “selector2”), so receivers can verify mail really came from you.
Privacy and tracking
2 trackers load before any consent
2Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
4 cookies set on arrival
4Opening the homepage sets 4 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
16 other companies contacted
Loading the homepage contacts 16 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
- The footer still says © 2025.
Stack
- CMS
- Webflow
- Analytics
- Google Analytics
- Hosting
- Webflow
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 35 issues on eimltd.com, including 15 speed issues, 4 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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