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eirmc.com website review
Visit site (opens in a new tab)Reviewed 6 November 202627 issues · 78 checks
This review found 27 issues worth fixing on eirmc.com, 12 of them high impact, across 78 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
74CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.7 s |
| May 23, 2026 | 2.7 s |
| May 30, 2026 | 2.6 s |
| Jun 6, 2026 | 2.7 s |
| Jun 13, 2026 | 2.8 s |
| Jun 20, 2026 | 2.8 s |
| Jun 27, 2026 | 2.8 s |
| Jul 4, 2026 | 2.6 s |
| Jul 11, 2026 | 2.7 s |
| Jul 18, 2026 | 2.6 s |
| Jul 25, 2026 | 2.5 s |
| Aug 1, 2026 | 2.6 s |
| Aug 8, 2026 | 2.5 s |
| Aug 15, 2026 | 2.6 s |
| Aug 22, 2026 | 2.6 s |
| Aug 29, 2026 | 2.5 s |
| Sep 5, 2026 | 2.5 s |
| Sep 12, 2026 | 2.5 s |
| Sep 19, 2026 | 2.5 s |
| Sep 26, 2026 | 2.5 s |
| Oct 3, 2026 | 2.5 s |
| Oct 10, 2026 | 2.4 s |
| Oct 17, 2026 | 2.5 s |
| Oct 24, 2026 | 2.6 s |
| Oct 31, 2026 | 2.6 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 91 ms |
| May 23, 2026 | 91 ms |
| May 30, 2026 | 88 ms |
| Jun 6, 2026 | 91 ms |
| Jun 13, 2026 | 88 ms |
| Jun 20, 2026 | 87 ms |
| Jun 27, 2026 | 88 ms |
| Jul 4, 2026 | 87 ms |
| Jul 11, 2026 | 91 ms |
| Jul 18, 2026 | 95 ms |
| Jul 25, 2026 | 92 ms |
| Aug 1, 2026 | 95 ms |
| Aug 8, 2026 | 89 ms |
| Aug 15, 2026 | 88 ms |
| Aug 22, 2026 | 88 ms |
| Aug 29, 2026 | 89 ms |
| Sep 5, 2026 | 91 ms |
| Sep 12, 2026 | 93 ms |
| Sep 19, 2026 | 96 ms |
| Sep 26, 2026 | 95 ms |
| Oct 3, 2026 | 96 ms |
| Oct 10, 2026 | 95 ms |
| Oct 17, 2026 | 92 ms |
| Oct 24, 2026 | 93 ms |
| Oct 31, 2026 | 95 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
2.5 s · 486 KiBAbout 486 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.5 s faster on a phone.
Render-blocking requests
1.0 s2 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.0 s.
Mobile performance score: 33
33/100Your mobile performance score is 33. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Use efficient cache lifetimes
750 ms · 186 KiB7 files are served with short cache lifetimes, so returning visitors download them again (186 KiB).
Reduce unused CSS
750 ms · 147 KiBAbout 147 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 750 ms faster on a phone.
Legacy JavaScript
300 ms · 64 KiBPolyfills for old browsers add 64 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.
Main-thread work: 2.8 s
A phone's processor spends 2.8 s on main-thread work while loading, 1.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
6 third-party services on the page
6 third-party services load with your homepage (ehc.com, invocacdn.com and securiti.ai and others), adding 738 KiB and 303 ms of main-thread time.
15 long tasks on the main thread
15 long tasks block the main thread while loading, the longest for 232 ms. During a long task the page ignores taps.
Improve image delivery
170 KiB5 images could be 170 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Font display
150 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 150 ms).
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 13 ms
13 msYour server sent the HTML in 13 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
First Contentful Paint: 9.0 s
9.0 sThe first text or image appears after 9.0 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 26.0 s
26.0 sYour largest element takes 26.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Mother measuring son's height on wall in kitchen.”.
Time to Interactive: 26.9 s
26.9 sThe page becomes fully interactive after 26.9 s. Good is under 3.8 s.
Speed Index: 9.7 s
9.7 sVisually, the page fills in at 9.7 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 687 ms
687 msScripts block taps and scrolling for 687 ms in total while the page loads. Good is under 200 ms.
Real-user CLS: 0.13
0.13For real visitors the layout shifts by 0.13 (75th percentile). Good is under 0.1.
Cumulative Layout Shift: 0.146
0.146The layout shifts by 0.146 while loading, so content jumps under the reader's thumb. Good is under 0.1.
2 images without width and height
2 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+3%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 91 ms to 95 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-4%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.7 s to 2.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user LCP: 1.8 s
1.8 sReal visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 111 ms
111 msReal visitors wait 111 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user FCP: 1.7 s
1.7 sReal visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 428 ms
428 msReal visitors wait 428 ms for your server to start answering (75th percentile). Good is under 800 ms.
Images and page weight
Page weight: 4.7 MB in 54 requests
4.7 MBYour homepage downloads 4.7 MB in 54 requests on a phone: scripts 2.4 MB (19), fonts 1.6 MB (5) and other files 351 KiB (17). Under 2 MB keeps phones on slow connections fast.
About 1.3 g of CO₂ per visit
1.35 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.35 g of CO₂e: 161.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h2 → h5), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 18 images in the HTML carry an alt attribute.
49 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 1 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Title is long (66 characters)
Your title is 66 characters, so Google will cut it off around 60: “Full-Service Hospital & ER | Eastern Idaho Regional Medical Center”.
Structured data has 1 problem
Structured data found (Organization) but with 1 problem, for example “Organization: missing name”.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
95 internal links, 25 external
The homepage links to 95 pages on eirmc.com and 25 external pages.
4 checks passed
Meta description: 148 characters
Your meta description is 148 characters: “Located in Idaho Falls, our hospital proudly offers comprehensive medical services across a three-state area, including…”.
Canonical URL set
The canonical URL is https://www.eirmc.com/.
robots.txt in place
robots.txt is in place.
XML sitemap found
Your XML sitemap is reachable at https://www.eirmc.com/sitemap.xml.
AI search readiness
Organization data is thin (2 of 6 facts)
Your Organization JSON-LD is missing name, url, sameAs (social profiles) and description. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,178 words), so crawlers that don't run JavaScript still read it.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 73 found) and read each the way a search engine does.
7 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Minified React error #418; visit https://reactjs.org/docs/error-decoder.html?invariant=418 for the full message or use …”.
Missing source maps
Large scripts ship without source maps.
2 checks passed
Tap targets are thumb-sized
20 of 22 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 816 words of copy
The homepage carries about 816 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “schedule Average ER Wait Times”.
4 calls to action
The homepage has 4 calls to action, for example “Contact Us”, “Register Online” and “Call us: (208) 529-6111”.
3 short forms
3 short forms (3 fields at most) are right on the homepage.
Direct contact links
Visitors can reach you directly: 1 phone link and 0 email links.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Privacy and tracking
7 cookies set on arrival
7Opening the homepage sets 7 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
7 other companies contacted
Loading the homepage contacts 7 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at eirmc.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- Next.js
- Hosting
- Vercel
Company
- Headquarters
- Idaho Falls
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 27 issues on eirmc.com, including 16 speed issues, 4 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.