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eldanmed.co.il website review
Visit site (opens in a new tab)Reviewed 10 November 202632 issues · 78 checks
This review found 32 issues worth fixing on eldanmed.co.il, 7 of them high impact, across 78 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
81B- #37,073 of 109,350 reviewed websitesbeats 60%
- #24,698 of 61,859 online storesbeats 54%
- #23,830 of 56,401 Shopify storesbeats 51%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Jul 25, 2026 | 2.6 s |
| Aug 1, 2026 | 2.5 s |
| Aug 8, 2026 | 2.5 s |
| Aug 15, 2026 | 2.2 s |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Render-blocking requests
1.1 s6 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.
Main-thread work: 5.9 s
A phone's processor spends 5.9 s on main-thread work while loading, 1.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (YouTube, Google Tag Manager and Shopify and others), adding 1.7 MB and 978 ms of main-thread time.
Mobile performance score: 77
77/100Your mobile performance score is 77. Pages that score under 90 lose visitors before the first paint.
Reduce unused JavaScript
957 KiBAbout 957 KiB of JavaScript is downloaded but never used on this page.
YouTube adds 788 ms
788 msYouTube costs a phone 788 ms of main-thread work and 1,012 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
10 long tasks on the main thread
10 long tasks block the main thread while loading, the longest for 290 ms. During a long task the page ignores taps.
Shopify adds 55 ms
55 msShopify costs a phone 55 ms of main-thread work and 388 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
150 ms · 162 KiBAbout 162 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Use efficient cache lifetimes
76 KiB4 files are served with short cache lifetimes, so returning visitors download them again (76 KiB).
Improve image delivery
32 KiB4 images could be 32 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Minify JavaScript
18 KiB18 KiB could be saved by minifying JavaScript.
Legacy JavaScript
6 KiBPolyfills for old browsers add 6 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Duplicated JavaScript
2 KiB2 KiB JavaScript is shipped twice across bundles.
1 checks passed
Server response: 4 ms
4 msYour server sent the HTML in 4 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 16.6 s
16.6 sThe page becomes fully interactive after 16.6 s. Good is under 3.8 s.
Largest Contentful Paint: 3.7 s
3.7 sYour largest element takes 3.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Total Blocking Time: 372 ms
372 msScripts block taps and scrolling for 372 ms in total while the page loads. Good is under 200 ms.
Speed Index: 4.5 s
4.5 sVisually, the page fills in at 4.5 s (Speed Index). Good is under 3.4 s.
Largest content (LCP) held steady for real visitors
-8%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.6 s to 2.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
2 checks passed
First Contentful Paint: 1.7 s
1.7 sThe first text or image appears after 1.7 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 3.6 MB in 331 requests
3.6 MBYour homepage downloads 3.6 MB in 331 requests on a phone: scripts 1.6 MB (43), other files 1.3 MB (246) and images 335 KiB (22). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
mobile_863726e8-798f-44b5-9a9a-b2800a689798.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
About 1.0 g of CO₂ per visit
1.01 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.01 g of CO₂e: 121.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
11 text elements with low contrast
11 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Links must have discernible text (1 element)
Links must have discernible text: 1 element on the page fails this check, rated serious by axe-core.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
Headings skip levels
Headings skip levels (h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
2 checks passed
Every image has alt text
All 37 images in the HTML carry an alt attribute.
43 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
2 H1 headlines
There are 2 <h1> headlines (“” and “”). One clear main headline is easier for people and search engines.
67 internal links, 4 external
The homepage links to 67 pages on eldanmed.co.il and 4 external pages.
6 checks passed
Meta description: 158 characters
Your meta description is 158 characters: “אלדן מקבוצת ניאופרם – היבואן הבלעדי של Defibtech בישראל. דפיברילטורים אוטומטיים (AED), מוצרים נלווים וערכות עזרה ראשונה…”.
Title: 59 characters
Your title is a healthy 59 characters: “דפיברילטורים אוטומטיים ומוצרים נלווים | אלדן מד – Eldan Med”.
Canonical URL set
The canonical URL is https://eldanmed.co.il/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://eldanmed.co.il/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
llms.txt published
The site publishes https://eldanmed.co.il/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
2 pages share a title
https://eldanmed.co.il/products/ddu-100-lifeline-w-7-years-battery-he-pads and https://eldanmed.co.il/collections/%D7%93%D7%A4%D7%99%D7%91%D7%A8%D7%99%D7%9C%D7%98%D7%95%D7%A8%D7%99%D7%9D/products/ddu-100-lifeline-w-7-years-battery-he-pads all use the title “מכשיר דפיברילטור Lifeline AED דובר עברית עם סוללה עד 7 שנים | Eldan M…”. Search engines can't tell which page to show for a search, so each competes with the others.
2 pages share a meta description
https://eldanmed.co.il/products/ddu-100-lifeline-w-7-years-battery-he-pads and https://eldanmed.co.il/collections/%D7%93%D7%A4%D7%99%D7%91%D7%A8%D7%99%D7%9C%D7%98%D7%95%D7%A8%D7%99%D7%9D/products/ddu-100-lifeline-w-7-years-battery-he-pads use the same meta description. A description written for each page earns more clicks.
6 links to non-canonical URLs
Your homepage links to 6 pages by a URL that isn't their canonical one, for example https://eldanmed.co.il/pages/%D7%90%D7%95%D7%93%D7%95%D7%AA, whose canonical is https://eldanmed.co.il/pages/%d7%90%d7%95%d7%93%d7%95%d7%aa. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
3 pages without an H1
https://eldanmed.co.il/collections, https://eldanmed.co.il/pages/%D7%90%D7%95%D7%93%D7%95%D7%AA and https://eldanmed.co.il/pages/contact have no <h1> headline, so visitors and search engines get no clear main topic.
15 pages with very little text
https://eldanmed.co.il/collections, https://eldanmed.co.il/pages/%D7%90%D7%95%D7%93%D7%95%D7%AA, https://eldanmed.co.il/pages/contact, https://eldanmed.co.il/blogs/news, https://eldanmed.co.il/collections/%D7%93%D7%A4%D7%99%D7%91%D7%A8%D7%99%D7%9C%D7%98%D7%95%D7%A8%D7%99%D7%9D and https://eldanmed.co.il/collections/%D7%A2%D7%A8%D7%9B%D7%95%D7%AA-%D7%A2%D7%96%D7%A8%D7%94-%D7%A8%D7%90%D7%A9%D7%95%D7%A0%D7%94 and 9 others have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
8 pages slow to respond
https://eldanmed.co.il/collections/%D7%A2%D7%A8%D7%9B%D7%95%D7%AA-%D7%A2%D7%96%D7%A8%D7%94-%D7%A8%D7%90%D7%A9%D7%95%D7%A0%D7%94, https://eldanmed.co.il/collections/%D7%9E%D7%9B%D7%A9%D7%99%D7%A8%D7%99-%D7%90%D7%99%D7%9E%D7%95%D7%9F, https://eldanmed.co.il/collections/%D7%90%D7%91%D7%99%D7%96%D7%A8%D7%99%D7%9D-%D7%A0%D7%95%D7%A1%D7%A4%D7%99%D7%9D, https://eldanmed.co.il/products/ddu-100-lifeline-w-7-years-battery-he-pads, https://eldanmed.co.il/collections/%D7%93%D7%A4%D7%99%D7%91%D7%A8%D7%99%D7%9C%D7%98%D7%95%D7%A8%D7%99%D7%9D/products/%D7%9E%D7%9B%D7%A9%D7%99%D7%A8-%D7%93%D7%A4%D7%99%D7%91%D7%99%D7%A8%D7%9C%D7%98%D7%95%D7%A8-lifeline-view-aed and https://eldanmed.co.il/collections/%D7%93%D7%A4%D7%99%D7%91%D7%A8%D7%99%D7%9C%D7%98%D7%95%D7%A8%D7%99%D7%9D/products/%D7%9E%D7%9B%D7%A9%D7%99%D7%A8-%D7%93%D7%A4%D7%99%D7%91%D7%99%D7%A8%D7%9C%D7%98%D7%95%D7%A8-lifeline-ecg-aed and 2 others took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 26 found) and read each the way a search engine does.
4 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Every page has a meta description
All 15 pages that loaded have a meta description.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
5 third-party cookies
5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“CSS appearance value `slider-vertical` is not standardized and will be removed.”).
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
2 checks passed
Tap targets are thumb-sized
10 of 10 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
Thin social proof
Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.
Only about 40 words
The homepage has only about 40 words of visible text; thin pages give Google and first-time buyers little to go on.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
3 checks passed
19 short forms
19 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager.
Direct contact links
Visitors can reach you directly: 5 phone links and 1 email link.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
10 cookies set on arrival
10Opening the homepage sets 10 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
21 other companies contacted
Loading the homepage contacts 21 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at eldanmed.co.il, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 1 app. It is code from another company running for your shoppers.
Apps your storefront loads
Forms
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Google Tag Manager
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 32 issues on eldanmed.co.il, including 12 speed issues, 2 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.