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eleatcereal.com website review

Visit site (opens in a new tab)Reviewed 13 November 202620 issues · 61 checks

This review found 20 issues worth fixing on eleatcereal.com, 5 of them high impact, across 61 checks. The most urgent: fails Core Web Vitals for real visitors. Google's speed test didn't respond, so speed is not measured here; your full playbook measures it. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Site score

Not scored yet: Google's speed test didn't run in this review. Re-run the review to get a score.

Real-visitor load time (LCP)75th percentile, phones
3.2 s2.8 sMay 23Nov 72.9 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20262.9 s
May 30, 20263.0 s
Jun 6, 20263.0 s
Jun 13, 20263.1 s
Jun 20, 20263.1 s
Jun 27, 20263.0 s
Jul 4, 20263.0 s
Jul 11, 20262.9 s
Jul 18, 20263.0 s
Jul 25, 20263.0 s
Aug 1, 20263.0 s
Aug 8, 20263.0 s
Aug 15, 20262.9 s
Aug 22, 20262.9 s
Aug 29, 20263.0 s
Sep 5, 20263.1 s
Sep 12, 20263.1 s
Sep 19, 20263.1 s
Sep 26, 20263.0 s
Oct 3, 20263.0 s
Oct 10, 20263.1 s
Oct 17, 20263.1 s
Oct 24, 20263.0 s
Oct 31, 20263.0 s
Nov 7, 20262.9 s
Real-visitor tap response (INP)75th percentile, phones
268 ms174 msMay 23Nov 7257 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026188 ms
May 30, 2026194 ms
Jun 6, 2026194 ms
Jun 13, 2026195 ms
Jun 20, 2026195 ms
Jun 27, 2026191 ms
Jul 4, 2026194 ms
Jul 11, 2026196 ms
Jul 18, 2026195 ms
Jul 25, 2026195 ms
Aug 1, 2026191 ms
Aug 8, 2026187 ms
Aug 15, 2026187 ms
Aug 22, 2026187 ms
Aug 29, 2026187 ms
Sep 5, 2026188 ms
Sep 12, 2026186 ms
Sep 19, 2026185 ms
Sep 26, 2026187 ms
Oct 3, 2026186 ms
Oct 10, 2026192 ms
Oct 17, 2026204 ms
Oct 24, 2026228 ms
Oct 31, 2026246 ms
Nov 7, 2026257 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

No screenshot is available for this review.

Speed

Not measured in this review.

Core Web Vitals

6 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on your site (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 2.8 s

    2.8 s

    Real visitors wait 2.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 262 ms

    262 ms

    Real visitors wait 262 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 32% slower for real visitors

    +32%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 188 ms to 257 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 1.8 s

    1.8 s

    Real visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 897 ms

    897 ms

    Real visitors wait 897 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) held steady for real visitors

    +1%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.9 s to 2.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

1 checks passed
  • Real-user CLS: 0.05

    0.05

    For real visitors the layout shifts by 0.05 (75th percentile). Good is under 0.1.

Images and page weight

1 to fix70
  • Page weight: 4.4 MB

    4.4 MB

    Your homepage downloads 4.4 MB on a phone, 901 KiB of it images (20%). Under 2 MB keeps phones on slow connections fast.

  • About 1.3 g of CO₂ per visit

    1.26 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.26 g of CO₂e: 151.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

3 to fix95
  • 8 tap targets too small

    8 tap targets are too small or too close together to hit reliably with a finger.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • Headings skip levels

    Headings skip levels (h3 → h5), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 84 images in the HTML carry an alt attribute.

  • 50 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 4 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fix95
  • Meta description is long (194 characters)

    Your meta description is 194 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 41 internal links, 22 external

    The homepage links to 41 pages on eleatcereal.com and 22 external pages.

7 checks passed
  • One H1 headline

    Your main headline reads: “Protein overnight oats. Full until lunch.”.

  • Title: 48 characters

    Your title is a healthy 48 characters: “ELEAT | The UK's #1 High Protein Breakfast Brand”.

  • Canonical URL set

    The canonical URL is https://eleatcereal.com/.

  • Structured data in place

    Structured data found: Bakery, Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://eleatcereal.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,091 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://eleatcereal.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

5 to fix71
  • 1 page points its canonical at the homepage

    https://eleatcereal.com/pages/eleat-protein-cereal declares the homepage as its canonical URL, which tells Google it is a copy of the homepage and keeps it out of search results. A site-wide template setting usually causes this.

  • 2 pages share a title

    / and https://eleatcereal.com/pages/eleat-protein-cereal all use the title “ELEAT | The UK's #1 High Protein Breakfast Brand”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 5 pages without a meta description

    https://eleatcereal.com/pages/contact-form, https://eleatcereal.com/pages/help-centre, https://eleatcereal.com/policies/refund-policy, https://eleatcereal.com/pages/collab and https://eleatcereal.com/policies/terms-of-service have no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages share a meta description

    https://eleatcereal.com/collections and https://eleatcereal.com/pages/eleat-protein-cereal use the same meta description. A description written for each page earns more clicks.

  • 1 page without an H1

    https://eleatcereal.com/pages/refer-a-friend-1 has no <h1> headline, so visitors and search engines get no clear main topic.

  • 2 pages slow to respond

    https://eleatcereal.com/policies/refund-policy and https://eleatcereal.com/pages/collab took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 16 found) and read each the way a search engine does.

3 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fix87
  • 12 small tap targets

    12 of 33 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_SOCKET_NOT_CONNECTED”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix95
  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • About 1,269 words of copy

    The homepage carries about 1,269 words of visible text.

9 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Subscribe & Save 20% Off + Free Gift” and “Shop Overnight Oats”.

  • 9 calls to action

    The homepage has 9 calls to action, for example “Subscribe & Save 20% Off + Free Gift”, “Shop” and “Contact us”.

  • 2 short forms

    2 short forms (2 fields at most) are right on the homepage, asking for an email.

  • Social proof on the page

    Social proof on the homepage: 71 testimonial or review blocks, 5 customer or partner logos, a star rating, 24 trust badges and “6,000+ reviews”.

  • Analytics in place

    Analytics detected: Microsoft Clarity.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 1 email link.

  • Opening hours shown

    Your opening hours are on the homepage.

  • LocalBusiness structured data

    Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 29 cookies set on arrival

    29

    Opening the homepage sets 29 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 50 other companies contacted

    Loading the homepage contacts 50 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at eleatcereal.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 15 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Intelligems A B Testing · Pandectes Gdpr · Beans Id Verification · Klaviyo Email Marketing Sms · Triplewhale · Orderlogic Min Max Limits · Elevar Conversion Tracking · Seowill Ai Seo · Gorgias Live Chat Helpdesk · Skio Subscriptions Yc S20 · Gdpr Cookie Consent · Sovendus App Eleats · cloudfront.net · amazonaws.com · loox.io

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Tailwind CSS
E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 20 issues on eleatcereal.com, including 6 speed issues, 1 SEO issue and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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