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electrumsupply.com website review
Visit site (opens in a new tab)Reviewed 8 November 202641 issues · 95 checks
This review found 41 issues worth fixing on electrumsupply.com, 10 of them high impact, across 95 checks. The most urgent: main-thread work: 10.8 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
85B- #11,978 of 89,008 reviewed websitesbeats 82%
- #7,101 of 46,365 online storesbeats 79%
- #6,878 of 41,617 Shopify storesbeats 78%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.8 s |
| May 23, 2026 | 1.7 s |
| May 30, 2026 | 1.6 s |
| Jun 6, 2026 | 1.4 s |
| Jun 13, 2026 | 1.4 s |
| Jun 20, 2026 | 1.5 s |
| Jun 27, 2026 | 1.5 s |
| Jul 4, 2026 | 1.5 s |
| Jul 11, 2026 | 1.5 s |
| Jul 18, 2026 | 1.5 s |
| Jul 25, 2026 | 1.6 s |
| Aug 1, 2026 | 1.7 s |
| Aug 8, 2026 | 1.8 s |
| Aug 15, 2026 | 1.8 s |
| Aug 22, 2026 | 1.9 s |
| Aug 29, 2026 | 1.8 s |
| Sep 5, 2026 | 1.8 s |
| Sep 12, 2026 | 1.7 s |
| Sep 19, 2026 | 1.5 s |
| Sep 26, 2026 | 1.4 s |
| Oct 3, 2026 | 1.3 s |
| Oct 10, 2026 | 1.3 s |
| Oct 17, 2026 | 1.3 s |
| Oct 24, 2026 | 1.3 s |
| Oct 31, 2026 | 1.3 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 170 ms |
| May 23, 2026 | 171 ms |
| May 30, 2026 | 167 ms |
| Jun 6, 2026 | 164 ms |
| Jun 13, 2026 | 166 ms |
| Jun 20, 2026 | 160 ms |
| Jun 27, 2026 | 162 ms |
| Jul 4, 2026 | 162 ms |
| Jul 11, 2026 | 163 ms |
| Jul 18, 2026 | 179 ms |
| Jul 25, 2026 | 188 ms |
| Aug 1, 2026 | 201 ms |
| Aug 8, 2026 | 198 ms |
| Aug 15, 2026 | 190 ms |
| Aug 22, 2026 | 183 ms |
| Aug 29, 2026 | 175 ms |
| Sep 5, 2026 | 175 ms |
| Sep 12, 2026 | 165 ms |
| Sep 19, 2026 | 167 ms |
| Sep 26, 2026 | 171 ms |
| Oct 3, 2026 | 162 ms |
| Oct 10, 2026 | 164 ms |
| Oct 17, 2026 | 170 ms |
| Oct 24, 2026 | 170 ms |
| Oct 31, 2026 | 163 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.1 s
2.2 s
3.3 s
4.4 s
5.6 s
6.7 s
7.8 s
8.9 s
Speed
Main-thread work: 10.8 s
A phone's processor spends 10.8 s on main-thread work while loading, 2.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
4,073 HTML elements
The page has 4,073 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Reduce unused JavaScript
450 ms · 1.4 MBAbout 1.4 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.
8 third-party services on the page
8 third-party services load with your homepage (club.co, Hotjar and Google Tag Manager and others), adding 3.7 MB and 1.4 s of main-thread time.
Improve image delivery
450 ms · 1.0 MB15 images could be 1.0 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.
Mobile performance score: 64
64/100Your mobile performance score is 64. Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
950 ms6 files block the first paint until they finish downloading. Deferring or inlining them could save about 950 ms.
Use efficient cache lifetimes
699 KiB14 files are served with short cache lifetimes, so returning visitors download them again (699 KiB).
club.co adds 401 ms
401 msclub.co costs a phone 401 ms of main-thread work and 2.0 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Tag Manager adds 289 ms
289 msGoogle Tag Manager costs a phone 289 ms of main-thread work and 474 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Hotjar adds 306 ms
306 msHotjar costs a phone 306 ms of main-thread work and 65 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Shopify adds 132 ms
132 msShopify costs a phone 132 ms of main-thread work and 841 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
150 ms · 18 KiBAbout 18 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
10 long tasks on the main thread
10 long tasks block the main thread while loading, the longest for 156 ms. During a long task the page ignores taps.
Legacy JavaScript
28 KiBPolyfills for old browsers add 28 KiB JavaScript that modern phones do not need.
Duplicated JavaScript
8 KiB8 KiB JavaScript is shipped twice across bundles.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 11 ms
11 msYour server sent the HTML in 11 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 34.0 s
34.0 sThe page becomes fully interactive after 34.0 s. Good is under 3.8 s.
Speed Index: 9.8 s
9.8 sVisually, the page fills in at 9.8 s (Speed Index). Good is under 3.4 s.
Largest Contentful Paint: 5.3 s
5.3 sYour largest element takes 5.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Electrum Tattoo Supply”.
Total Blocking Time: 335 ms
335 msScripts block taps and scrolling for 335 ms in total while the page loads. Good is under 200 ms.
Tap response (INP) held steady for real visitors
-2%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 170 ms to 163 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
9 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.4 s
1.4 sReal visitors wait 1.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 171 ms
171 msReal visitors wait 171 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.1 s
1.1 sReal visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 498 ms
498 msReal visitors wait 498 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 25% faster for real visitors
-25%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.8 s to 1.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
First Contentful Paint: 1.4 s
1.4 sThe first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 7.5 MB in 485 requests
7.5 MBYour homepage downloads 7.5 MB in 485 requests on a phone: scripts 3.4 MB (120), images 1.9 MB (70) and other files 1.6 MB (253). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
ELECTRUM_INSIDERS_MOBILE_BANNER.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
2 images far larger than shown
120 KiB2 images are downloaded at several times the size a phone draws them, for example ElectrumSupply_0624220141__47656.1660084473.1280.1280-png.we at 390 px wide, shown at 40 px. Resized copies would save about 120 KiB.
7 images in older formats
7 images (429 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 2.1 g of CO₂ per visit
2.13 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.13 g of CO₂e: 255.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
4 text elements with low contrast
4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
4 tap targets too small
4 tap targets are too small or too close together to hit reliably with a finger.
Frames without titles
2 frames have no title, so screen-reader users cannot tell what they contain.
All page content should be contained by landmarks (6 elements)
All page content should be contained by landmarks: 6 elements on the page fail this check, rated moderate by axe-core.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
30 links without text
30 visible links have no text or label, so screen readers cannot say where they go.
Alternative text of images should not be repeated as text (15 elements)
Alternative text of images should not be repeated as text: 15 elements on the page fail this check, rated minor by axe-core.
Headings should not be empty (8 elements)
Headings should not be empty: 8 elements on the page fail this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h1 → h4 and h2 → h5), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 91 images in the HTML carry an alt attribute.
51 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 59 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 8 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (72 characters)
Your title is 72 characters, so Google will cut it off around 60: “Shop Premium Tattoo Supplies Online - Electrum Tattoo Supply & Wholesale”.
2 H1 headlines
There are 2 <h1> headlines (“” and “Electrum Premium Tattoo Supply”). One clear main headline is easier for people and search engines.
Meta description is long (174 characters)
Your meta description is 174 characters; Google truncates after about 160, so the end of your pitch is cut.
3 links with vague text
3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
281 internal links, 22 external
The homepage links to 281 pages on electrumsupply.com and 22 external pages.
5 checks passed
Canonical URL set
The canonical URL is https://electrumsupply.com/.
Structured data in place
Structured data found: BreadcrumbList, CollectionPage, ImageObject, Organization and WebPage.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://electrumsupply.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (2,629 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 page without a title
/customer_authentication/redirect has no <title>, so Google invents the link text in results.
1 linked page hidden from search
/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
1 page without a meta description
/customer_authentication/redirect has no meta description, so Google writes the search snippet from whatever text it finds.
1 page without an H1
/customer_authentication/redirect has no <h1> headline, so visitors and search engines get no clear main topic.
1 page slow to respond
/blogs/main took over 3 s to send its HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 99 found) and read each the way a search engine does.
3 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Best practices
1 third-party cookie
1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 403 ()”.
2 distorted images
2 images are displayed at the wrong aspect ratio, so they look stretched or squashed.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
2 checks passed
Tap targets are thumb-sized
52 of 60 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
Thin social proof
Social proof on the homepage: 101 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,267 words of copy
The homepage carries about 1,267 words of visible text.
Urgency cues
The page uses urgency cues (a countdown or limited-time wording).
6 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Terms & Conditions Apply” and “GET 20% OFF - JOIN ELECTRUM INSIDERS!”.
15 calls to action
The homepage has 15 calls to action, for example “GET 20% OFF - JOIN ELECTRUM INSIDERS!”, “$5 NEEDLE BLOWOUT! SHOP NOW!” and “Terms & Conditions Apply”.
22 short forms
22 short forms (3 fields at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager.
Direct contact links
Visitors can reach you directly: 1 phone link and 1 email link.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Privacy and tracking
10 trackers load before any consent
10Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Klaviyo and 5 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
21 cookies set on arrival
21Opening the homepage sets 21 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
43 other companies contacted
Loading the homepage contacts 43 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at electrumsupply.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 9 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Judge Me Reviews · Pagefly Ai Page Builder · Xo Insert Code · Yoast Seo · Klaviyo Email Marketing Sms · Multivariants · Session Recording Now · Essential Post Purchase Upsell · nice-team.net
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- Tailwind CSS
- E-commerce
- Shopify
- Analytics
- Google Tag Manager
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 41 issues on electrumsupply.com, including 16 speed issues, 4 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.