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elementtattoosupplies.com website review

Visit site (opens in a new tab)Reviewed 11 November 202642 issues · 88 checks

This review found 42 issues worth fixing on elementtattoosupplies.com, 12 of them high impact, across 88 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.7 s1.2 sMay 23Nov 71.4 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.6 s
May 30, 20261.4 s
Jun 6, 20261.4 s
Jun 13, 20261.3 s
Jun 20, 20261.3 s
Jun 27, 20261.3 s
Jul 4, 20261.3 s
Jul 11, 20261.3 s
Jul 18, 20261.3 s
Jul 25, 20261.3 s
Aug 1, 20261.3 s
Aug 8, 20261.3 s
Aug 15, 20261.3 s
Aug 22, 20261.3 s
Aug 29, 20261.3 s
Sep 5, 20261.3 s
Sep 12, 20261.3 s
Sep 19, 20261.3 s
Sep 26, 20261.3 s
Oct 3, 20261.2 s
Oct 10, 20261.2 s
Oct 17, 20261.2 s
Oct 24, 20261.3 s
Oct 31, 20261.3 s
Nov 7, 20261.4 s
Real-visitor tap response (INP)75th percentile, phones
251 ms122 msMay 23Nov 7236 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026137 ms
May 30, 2026154 ms
Jun 6, 2026173 ms
Jun 13, 2026180 ms
Jun 20, 2026184 ms
Jun 27, 2026178 ms
Jul 4, 2026171 ms
Jul 11, 2026173 ms
Jul 18, 2026172 ms
Jul 25, 2026178 ms
Aug 1, 2026184 ms
Aug 8, 2026187 ms
Aug 15, 2026187 ms
Aug 22, 2026194 ms
Aug 29, 2026189 ms
Sep 5, 2026187 ms
Sep 12, 2026187 ms
Sep 19, 2026183 ms
Sep 26, 2026179 ms
Oct 3, 2026177 ms
Oct 10, 2026179 ms
Oct 17, 2026195 ms
Oct 24, 2026217 ms
Oct 31, 2026236 ms
Nov 7, 2026236 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of elementtattoosupplies.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. elementtattoosupplies.com at 1.0 s1.0 s
  2. elementtattoosupplies.com at 2.0 s2.0 s
  3. elementtattoosupplies.com at 3.0 s3.0 s
  4. elementtattoosupplies.com at 4.0 s4.0 s
  5. elementtattoosupplies.com at 4.9 s4.9 s
  6. elementtattoosupplies.com at 5.9 s5.9 s
  7. elementtattoosupplies.com at 6.9 s6.9 s
  8. elementtattoosupplies.com at 7.9 s7.9 s

Speed

15 to fix52
  • Reduce unused JavaScript

    5.2 s · 978 KiB

    About 978 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 5.2 s faster on a phone.

  • Use efficient cache lifetimes

    3.5 s · 589 KiB

    10 files are served with short cache lifetimes, so returning visitors download them again (589 KiB).

  • Main-thread work: 6.9 s

    A phone's processor spends 6.9 s on main-thread work while loading, 2.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 5,076 HTML elements

    The page has 5,076 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Improve image delivery

    900 ms · 428 KiB

    6 images could be 428 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 900 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (route.com, Shopify and Klaviyo and others), adding 2.5 MB and 1.0 s of main-thread time.

  • Mobile performance score: 52

    52/100

    Your mobile performance score is 52. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    750 ms

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.

  • Legacy JavaScript

    350 ms · 44 KiB

    Polyfills for old browsers add 44 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 350 ms faster on a phone.

  • Shopify adds 255 ms

    255 ms

    Shopify costs a phone 255 ms of main-thread work and 811 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • route.com adds 258 ms

    258 ms

    route.com costs a phone 258 ms of main-thread work and 542 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 6 long tasks on the main thread

    6 long tasks block the main thread while loading, the longest for 303 ms. During a long task the page ignores taps.

  • Klaviyo adds 159 ms

    159 ms

    Klaviyo costs a phone 159 ms of main-thread work and 310 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • rebuyengine.com adds 130 ms

    130 ms

    rebuyengine.com costs a phone 130 ms of main-thread work and 297 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • smile.io adds 82 ms

    82 ms

    smile.io costs a phone 82 ms of main-thread work and 357 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    94 KiB

    About 94 KiB of CSS is downloaded but never applied on this page.

  • Duplicated JavaScript

    9 KiB

    9 KiB JavaScript is shipped twice across bundles.

  • Minify CSS

    6 KiB

    6 KiB could be saved by minifying CSS.

  • Minify JavaScript

    6 KiB

    6 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 17 ms

    17 ms

    Your server sent the HTML in 17 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 28.8 s

    28.8 s

    Your largest element takes 28.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 28.9 s

    28.9 s

    The page becomes fully interactive after 28.9 s. Good is under 3.8 s.

  • Speed Index: 11.3 s

    11.3 s

    Visually, the page fills in at 11.3 s (Speed Index). Good is under 3.4 s.

  • Real-user INP: 297 ms

    297 ms

    Real visitors wait 297 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 62% slower for real visitors

    +62%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 137 ms to 236 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 532 ms

    532 ms

    Scripts block taps and scrolling for 532 ms in total while the page loads. Good is under 200 ms.

7 checks passed
  • Real-user LCP: 1.5 s

    1.5 s

    Real visitors wait 1.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.2 s

    1.2 s

    Real visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 664 ms

    664 ms

    Real visitors wait 664 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 11% faster for real visitors

    -11%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 1.4 s

    1.4 s

    The first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix33
  • Page weight: 4.8 MB in 452 requests

    4.8 MB

    Your homepage downloads 4.8 MB in 452 requests on a phone: scripts 2.4 MB (205), other files 908 KiB (169) and images 892 KiB (35). Under 2 MB keeps phones on slow connections fast.

  • About 1.4 g of CO₂ per visit

    1.36 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.36 g of CO₂e: 163.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

6 to fixGoogle 9373
  • Documents must have <title> element to aid in navigation (1 element)

    Documents must have <title> element to aid in navigation: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 3 tap targets too small

    3 tap targets are too small or too close together to hit reliably with a finger.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Headings skip levels

    Headings skip levels (h1 → h4, h1 → h3 and h3 → h5), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 118 images in the HTML carry an alt attribute.

  • 6 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 10 WCAG 2.2 A/AA and best-practice rules on the phone render: 6 passed and 4 failed. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10094
  • 2 H1 headlines

    There are 2 <h1> headlines (“Element Tattoo Supply” and “Professional Tattoo Supplies”). One clear main headline is easier for people and search engines.

  • No favicon declared

    No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

  • 697 internal links, 13 external

    The homepage links to 697 pages on elementtattoosupplies.com and 13 external pages.

7 checks passed
  • Meta description: 154 characters

    Your meta description is 154 characters: “Artist-owned tattoo and PMU supply since 2008. Machines, cartridges, needles, ink, aftercare and numbing from top brand…”.

  • Title: 55 characters

    Your title is a healthy 55 characters: “Tattoo Supplies, Machines & Ink | Element Tattoo Supply”.

  • Canonical URL set

    The canonical URL is https://www.elementtattoosupply.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.elementtattoosupply.com/sitemap.xml.

AI search readiness

1 to fix83
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing logo, description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • llms.txt published

    The site publishes https://www.elementtattoosupply.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

3 to fix83
  • 1 linked page hidden from search

    https://www.elementtattoosupply.com/pages/newsletter-save-10 is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 2 pages without a meta description

    https://www.elementtattoosupply.com/pages/contact-us and https://www.elementtattoosupply.com/pages/newsletter-save-10 have no meta description, so Google writes the search snippet from whatever text it finds.

  • 8 pages without an H1

    https://www.elementtattoosupply.com/collections/tattoo-kits, https://www.elementtattoosupply.com/collections/tattoo-kits-with-machine, https://www.elementtattoosupply.com/collections/tattoo-kits-without-machine, https://www.elementtattoosupply.com/collections/stick-and-poke, https://www.elementtattoosupply.com/collections/tattoo-tubes-and-grips and https://www.elementtattoosupply.com/collections/disposable-tattoo-tubes and 2 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 page slow to respond

    https://www.elementtattoosupply.com/products/low-profile-v2-cartridge-needles took over 3 s to send its HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 195 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9692
  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Cannot read properties of undefined (reading 'parentNode')”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

5 to fix56
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • Only about 12 words

    The homepage has only about 12 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

3 checks passed
  • 26 calls to action

    The homepage has 26 calls to action, for example “Contact Us”, “Download App” and “Shop By Brands”.

  • 27 short forms

    27 short forms (3 fields at most) are right on the homepage.

  • Phone number on the homepage

    Your phone number is on the homepage.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 17 cookies set on arrival

    17

    Opening the homepage sets 17 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 27 other companies contacted

    Loading the homepage contacts 27 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at elementtattoosupplies.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 10 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Yotpo Product Reviews · Klaviyo Email Marketing Sms · Blocky Fraud Blocker · Avada Faqs · Forms · Simple Bundle · Back In Stock · Unlimited Bundles · route.com · rebuyengine.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Tailwind CSS
E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 42 issues on elementtattoosupplies.com, including 22 speed issues, 2 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Ranked channels, outreach sequences and content angles
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  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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