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elevatione.com website review

Visit site (opens in a new tab)Reviewed 10 November 202647 issues · 88 checks

This review found 47 issues worth fixing on elevatione.com, 20 of them high impact, across 88 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.3 s2.6 sMay 23Nov 72.9 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20262.8 s
May 30, 20262.8 s
Jun 6, 20262.8 s
Jun 13, 20262.9 s
Jun 20, 20262.9 s
Jun 27, 20263.0 s
Jul 4, 20263.0 s
Jul 11, 20262.9 s
Jul 18, 20262.7 s
Jul 25, 20262.8 s
Aug 1, 20262.8 s
Aug 8, 20263.0 s
Aug 15, 20263.2 s
Aug 22, 20263.2 s
Aug 29, 20263.0 s
Sep 5, 20263.0 s
Sep 12, 20262.8 s
Sep 19, 20262.8 s
Oct 10, 20262.9 s
Oct 17, 20262.9 s
Oct 24, 20263.0 s
Oct 31, 20262.9 s
Nov 7, 20262.9 s
Real-visitor tap response (INP)75th percentile, phones
149 ms96 msMay 23Oct 24143 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026105 ms
May 30, 2026102 ms
Jun 6, 2026104 ms
Jun 13, 2026115 ms
Jun 20, 2026113 ms
Jul 25, 2026114 ms
Aug 22, 2026129 ms
Aug 29, 2026119 ms
Sep 5, 2026114 ms
Sep 12, 2026114 ms
Oct 24, 2026143 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of elevatione.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. elevatione.com at 0.9 s0.9 s
  2. elevatione.com at 1.9 s1.9 s
  3. elevatione.com at 2.8 s2.8 s
  4. elevatione.com at 3.7 s3.7 s
  5. elevatione.com at 4.6 s4.6 s
  6. elevatione.com at 5.6 s5.6 s
  7. elevatione.com at 6.5 s6.5 s
  8. elevatione.com at 7.4 s7.4 s

Speed

8 to fix27
  • Reduce unused JavaScript

    2.1 s · 626 KiB

    About 626 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.1 s faster on a phone.

  • Render-blocking requests

    2.4 s

    26 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.4 s.

  • Use efficient cache lifetimes

    1.0 s · 236 KiB

    26 files are served with short cache lifetimes, so returning visitors download them again (236 KiB).

  • Mobile performance score: 27

    27/100

    Your mobile performance score is 27. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 4.7 s

    A phone's processor spends 4.7 s on main-thread work while loading, 2.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google CDN, Google Tag Manager and Okas Concepts and others), adding 844 KiB and 1.3 s of main-thread time.

  • Reduce unused CSS

    450 ms · 98 KiB

    About 98 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Google CDN adds 379 ms

    379 ms

    Google CDN costs a phone 379 ms of main-thread work and 98 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 19 long tasks on the main thread

    19 long tasks block the main thread while loading, the longest for 244 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    100 ms · 19 KiB

    Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 100 ms faster on a phone.

  • Improve image delivery

    51 KiB

    3 images could be 51 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    4 KiB

    4 KiB could be saved by minifying CSS.

  • Minify JavaScript

    4 KiB

    4 KiB could be saved by minifying JavaScript.

  • Duplicated JavaScript

    2 KiB

    2 KiB JavaScript is shipped twice across bundles.

1 checks passed
  • Server response: 5 ms

    5 ms

    Your server sent the HTML in 5 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix50
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 21.8 s

    21.8 s

    Your largest element takes 21.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Time to Interactive: 25.2 s

    25.2 s

    The page becomes fully interactive after 25.2 s. Good is under 3.8 s.

  • Speed Index: 13.8 s

    13.8 s

    Visually, the page fills in at 13.8 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 5.7 s

    5.7 s

    The first text or image appears after 5.7 s on a phone. Good is under 1.8 s.

  • Cumulative Layout Shift: 0.282

    0.282

    The layout shifts by 0.282 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Real-user LCP: 2.9 s

    2.9 s

    Real visitors wait 2.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Tap response (INP) got 24% slower for real visitors

    +24%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 105 ms to 143 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 565 ms

    565 ms

    Scripts block taps and scrolling for 565 ms in total while the page loads. Good is under 200 ms.

  • 8 images without width and height

    8 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    +5%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.8 s to 2.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.6 s

    1.6 s

    Real visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 507 ms

    507 ms

    Real visitors wait 507 ms for your server to start answering (75th percentile). Good is under 800 ms.

Images and page weight

5 to fix18
  • Page weight: 5.8 MB in 370 requests

    5.8 MB

    Your homepage downloads 5.8 MB in 370 requests on a phone: images 2.7 MB (58), scripts 1.6 MB (109) and other files 914 KiB (169). Under 2 MB keeps phones on slow connections fast.

  • 1 image over 500 KB

    IMG_9396_1920x.jpg weighs 750 KiB. On a phone connection a single image that size takes seconds.

  • 2 images far larger than shown

    665 KiB

    2 images are downloaded at several times the size a phone draws them, for example IMG_9396_1920x.jpg at 1,920 px wide, shown at 302 px. Resized copies would save about 665 KiB.

  • 5 images below the first screen load straight away

    5 images further down the page (1.1 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 2 images in older formats

    2 images (858 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.6 g of CO₂ per visit

    1.63 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.63 g of CO₂e: 195.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

7 to fixGoogle 8290
  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 21 images without alt text

    21 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (3 elements)

    All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 16 links without text

    16 visible links have no text or label, so screen readers cannot say where they go.

  • 4 form fields without a label

    4 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Hidden but focusable

    2 elements hidden from screen readers can still receive keyboard focus.

  • Headings skip levels

    Headings skip levels (h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.

1 checks passed
  • 36 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 41 WCAG 2.2 A/AA and best-practice rules on the phone render: 36 passed and 5 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 7778
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Meta description is long (185 characters)

    Your meta description is 185 characters; Google truncates after about 160, so the end of your pitch is cut.

  • Structured data has 2 problems

    Structured data found (Organization and WebSite) but with 2 problems, for example “WebSite: missing name”.

  • 6 links crawlers can't follow

    6 links have no real href, so search engines can't follow them.

  • Invalid hreflang

    Your hreflang tags are invalid, so Google may show the wrong language version.

  • 105 internal links, 7 external

    The homepage links to 105 pages on elevatione.com and 7 external pages.

5 checks passed
  • Title: 56 characters

    Your title is a healthy 56 characters: “Shop Online | Elevatione Time Stops | Cosmetics | Makeup”.

  • Canonical URL set

    The canonical URL is https://www.elevatione.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.elevatione.com/sitemap.xml.

AI search readiness

100
3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, description and contact details; sameAs (social profiles) would complete it.

  • llms.txt published

    The site publishes https://www.elevatione.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 52 found) and read each the way a search engine does.

1 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

Best practices

4 to fixGoogle 5074
  • 1 broken image

    1 image failed to load on a phone, for example https://lantern.roeye.com/track.php?fingerprint=f84bd98e-756f-4ed8-a197-49c1eba89a8c&referrer=&landingpage=https%3A%2F%2Fwww.elevatione.com%2F&useragent=Mozilla%2F5.0%20(iPhone%3B%20CPU%20iPhone%20OS%.

  • Deprecated browser APIs

    The page uses 2 deprecated browser APIs that will stop working in future browsers (“Synchronous `XMLHttpRequest` on the main thread is deprecated because of its detrimental effects to…”).

  • 2 third-party cookies

    2 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Shopify's Google Analytics stub called with: [array Array] See https://help.shopify.com/manual/promoting-marketing/pixe…”.

  • Missing source maps

    Large scripts ship without source maps.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

  • Requests the notification permission on page load

    Requests the notification permission on page load.

2 checks passed
  • Tap targets are thumb-sized

    18 of 20 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

7 to fix50
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 33 words

    The homepage has only about 33 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

2 checks passed
  • 10 calls to action

    The homepage has 10 calls to action, for example “contact us”, “sign up” and “SHOP ALL”.

  • 7 short forms

    7 short forms (5 fields at most) are right on the homepage, asking for an email.

Privacy and tracking

1 to fix
  • 9 trackers load before any consent

    9

    Before a visitor clicks anything, the page loads Criteo, Google Ads, Google Analytics, Google Tag Manager and Klaviyo and 4 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 28 cookies set on arrival

    28

    Opening the homepage sets 28 cookies, 2 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 59 other companies contacted

    Loading the homepage contacts 59 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at elevatione.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 14 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Product Blocker Ageo · Klaviyo Email Marketing Sms · herokuapp.com · cloudfront.net · upsell-apps.com · trafficmanager.net · snapchat.com · redretarget.com · weglot.com · okasconcepts.com · googleapis.com · rechargecdn.com · useamp.com · pushowl.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Hosting
Shopify

Company

Employees
150
Headquarters
London

Upkeep, stack, hiring and company data from programmable.info

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This review found 47 issues on elevatione.com, including 18 speed issues, 5 SEO issues and 7 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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