elitebrands.org website review

8 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.9 s.

Your mobile performance score is 87. Pages that score under 90 lose visitors before the first paint.

About 131 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 750 ms faster on a phone.

6 third-party services load with your homepage (Squarespace, Facebook and Google Tag Manager and others), adding 2.2 MB and 595 ms of main-thread time.

About 596 KiB of JavaScript is downloaded but never used on this page.

Squarespace costs a phone 385 ms of main-thread work and 1.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

7 files are served with short cache lifetimes, so returning visitors download them again (446 KiB).

7 images could be 337 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

squarespace-cdn.com costs a phone 0 ms of main-thread work and 473 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

5 long tasks block the main thread while loading, the longest for 142 ms. During a long task the page ignores taps.

Polyfills for old browsers add 118 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

The page becomes fully interactive after 13.6 s. Good is under 3.8 s.

Visually, the page fills in at 5.4 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 2.7 s on a phone. Good is under 1.8 s.

Your largest element takes 2.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Improve your customer’s experience & supercharge your profi…”.

1 image have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 2.2 MB in 91 requests on a phone: scripts 1.5 MB (62), images 473 KiB (16) and stylesheets 167 KiB (10). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 0.63 g of CO₂e: 75.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

There are 3 <h1> headlines (“WE AUTOMATE”, “YOUR PROFITS” and “Meet the team”). One clear main headline is easier for people and search engines.

Your meta description is 232 characters; Google truncates after about 160, so the end of your pitch is cut.

Structured data found (Corporation, LocalBusiness and WebSite) but with 2 problems, for example “WebSite: image is not an absolute URL ("//images.squarespace-cdn.com/content/v1/660632ac354a946483c…”.

5 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

The homepage links to 52 pages on elitebrands.org and 23 external pages.

There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

/blog has no meta description, so Google writes the search snippet from whatever text it finds.

/case-studies and /contact-us have no <h1> headline, so visitors and search engines get no clear main topic.

/contact-us, /email-campaign-revenue-calculator and /our-online-profiles have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 15 pages linked from your homepage (of 16 found) and read each the way a search engine does.

2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://static1.squarespace.com/static/versioned-site-css/660632ac354a946483c25a25/39/5c5a…”.

1 link to other sites is dead, for example https://au.linkedin.com/in/dan-nikas-10379665 (999).

No Content-Security-Policy header, the main browser-side defence against injected scripts.

HSTS is set, but max-age is 180 days; one year is the recommended minimum.

No Referrer-Policy header, so full URLs can leak to the sites you link to.

No Permissions-Policy header to switch off camera, microphone and location for embedded content.

There is no /.well-known/security.txt telling researchers how to report a security problem to you.

elitebrands.org has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

elitebrands.org's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage shows no opening hours. If customers visit or call, show when.

There is no form on the homepage, so every lead has to click through to another page first.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 355 words of visible text.

DMARC is set to p=none, so mail pretending to be elitebrands.org is still delivered. Reports are on, so moving to quarantine is the next step.

Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 6 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 8 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.