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ellerose.fr website review

Visit site (opens in a new tab)Reviewed 11 November 202645 issues · 83 checks

This review found 45 issues worth fixing on ellerose.fr, 19 of them high impact, across 83 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.8 s1.7 sMay 23Oct 243.5 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20262.1 s
May 30, 20262.0 s
Jun 6, 20262.1 s
Jun 13, 20262.0 s
Jun 20, 20261.9 s
Jun 27, 20261.9 s
Jul 4, 20262.1 s
Jul 11, 20262.0 s
Jul 18, 20262.6 s
Jul 25, 20262.5 s
Aug 1, 20262.5 s
Aug 8, 20262.5 s
Aug 15, 20262.5 s
Aug 22, 20262.5 s
Aug 29, 20262.5 s
Sep 5, 20262.4 s
Sep 12, 20262.4 s
Sep 19, 20262.4 s
Sep 26, 20262.7 s
Oct 3, 20262.9 s
Oct 10, 20263.3 s
Oct 17, 20263.6 s
Oct 24, 20263.5 s
Real-visitor tap response (INP)75th percentile, phones
154 ms112 msMay 23Sep 19149 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026119 ms
May 30, 2026117 ms
Jun 6, 2026127 ms
Jun 13, 2026126 ms
Jun 20, 2026135 ms
Jul 25, 2026137 ms
Aug 1, 2026138 ms
Aug 8, 2026142 ms
Aug 15, 2026134 ms
Aug 22, 2026136 ms
Aug 29, 2026134 ms
Sep 5, 2026131 ms
Sep 12, 2026131 ms
Sep 19, 2026149 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of ellerose.fr (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. ellerose.fr at 4.0 s4.0 s
  2. ellerose.fr at 7.9 s7.9 s
  3. ellerose.fr at 11.9 s11.9 s
  4. ellerose.fr at 15.9 s15.9 s
  5. ellerose.fr at 19.8 s19.8 s
  6. ellerose.fr at 23.8 s23.8 s
  7. ellerose.fr at 27.8 s27.8 s
  8. ellerose.fr at 31.7 s31.7 s

Speed

8 to fix45
  • Improve image delivery

    6.0 s · 1.1 MB

    12 images could be 1.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 6.0 s faster on a phone.

  • Reduce unused JavaScript

    1.1 s · 386 KiB

    About 386 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.1 s faster on a phone.

  • Mobile performance score: 45

    45/100

    Your mobile performance score is 45. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 3,688 HTML elements

    The page has 3,688 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Reduce unused CSS

    450 ms · 63 KiB

    About 63 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Render-blocking requests

    500 ms

    10 files block the first paint until they finish downloading. Deferring or inlining them could save about 500 ms.

  • Google Tag Manager adds 269 ms

    269 ms

    Google Tag Manager costs a phone 269 ms of main-thread work and 482 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 2.9 s

    A phone's processor spends 2.9 s on main-thread work while loading, 1.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, loox.io and pxucdn.com and others), adding 743 KiB and 489 ms of main-thread time.

  • Use efficient cache lifetimes

    150 ms · 28 KiB

    8 files are served with short cache lifetimes, so returning visitors download them again (28 KiB).

  • 4 long tasks on the main thread

    4 long tasks block the main thread while loading, the longest for 134 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 36 ms

    36 ms

    Your server sent the HTML in 36 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix32
  • Largest Contentful Paint: 13.8 s

    13.8 s

    Your largest element takes 13.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Cumulative Layout Shift: 1.045

    1.045

    The layout shifts by 1.045 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Time to Interactive: 15.8 s

    15.8 s

    The page becomes fully interactive after 15.8 s. Good is under 3.8 s.

  • Largest content (LCP) got 74% slower for real visitors

    +74%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.1 s to 3.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • 60 images without width and height

    60 images have no width and height attributes, so the layout jumps as each one loads.

  • Speed Index: 4.5 s

    4.5 s

    Visually, the page fills in at 4.5 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) got 19% slower for real visitors

    +19%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 119 ms to 149 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

2 checks passed
  • Total Blocking Time: 161 ms

    161 ms

    Scripts block the page for only 161 ms while loading. Good is under 200 ms.

  • First Contentful Paint: 1.4 s

    1.4 s

    The first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.

Images and page weight

2 to fix65
  • 4 images far larger than shown

    910 KiB

    4 images are downloaded at several times the size a phone draws them, for example 2_de4cc7ed-8439-4274-a595-6bda34250fd7.jpg at 2,113 px wide, shown at 180 px. Resized copies would save about 910 KiB.

  • Page weight: 3.8 MB in 325 requests

    3.8 MB

    Your homepage downloads 3.8 MB in 325 requests on a phone: images 1.4 MB (32), other files 1.1 MB (229) and scripts 928 KiB (46). Under 2 MB keeps phones on slow connections fast.

  • 4 images below the first screen load straight away

    4 images further down the page (139 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.1 g of CO₂ per visit

    1.09 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.09 g of CO₂e: 130.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

13 to fixGoogle 7281
  • 14 text elements with low contrast

    14 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • ARIA input fields must have an accessible name (1 element)

    ARIA input fields must have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

  • ARIA toggle fields must have an accessible name (1 element)

    ARIA toggle fields must have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

  • Links look like plain text

    1 link inside paragraphs relies on colour alone to stand out.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • Interactive controls must not be nested (1 element)

    Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.

  • 40 images without alt text

    40 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (184 elements)

    All page content should be contained by landmarks: 184 elements on the page fail this check, rated moderate by axe-core.

  • 107 form fields without a label

    107 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 8 links without text

    8 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h1 → h3, h3 → h5 and h3 → h5), which makes the page harder to scan with a screen reader.

1 checks passed
  • 40 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 40 passed and 13 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 7774
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • Title is short (8 characters)

    Your title is only 8 characters: “ellerose”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No social preview image

    No Open Graph image (also missing: og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 3 links crawlers can't follow

    3 links have no real href, so search engines can't follow them.

  • 106 internal links, 0 external

    The homepage links to 106 pages on ellerose.fr and 0 external pages.

4 checks passed
  • One H1 headline

    Your main headline reads: “Acheter par catalogue”.

  • Canonical URL set

    The canonical URL is https://www.ellerose.fr/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.ellerose.fr/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (11,179 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.ellerose.fr/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 15 pages without a meta description

    https://www.ellerose.fr/collections/sale, https://www.ellerose.fr/collections/nouveau, https://www.ellerose.fr/collections/meilleure-ventes, https://www.ellerose.fr/collections/2024-automne-hiver, https://www.ellerose.fr/collections/noel and https://www.ellerose.fr/collections/robes and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 pages without an H1

    https://www.ellerose.fr/collections/sale, https://www.ellerose.fr/collections/nouveau, https://www.ellerose.fr/collections/meilleure-ventes, https://www.ellerose.fr/collections/2024-automne-hiver, https://www.ellerose.fr/collections/noel and https://www.ellerose.fr/collections/robes and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 57 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 7785
  • 54 small tap targets

    54 of 113 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Uncaught TypeError: Cannot read properties of null (reading 'insertAdjacentHTML')”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix42
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 508 words of copy

    The homepage carries about 508 words of visible text.

2 checks passed
  • 12 short forms

    12 short forms (3 fields at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager and Google Analytics.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 9 cookies set on arrival

    9

    Opening the homepage sets 9 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 18 other companies contacted

    Loading the homepage contacts 18 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at ellerose.fr, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 3 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

pxucdn.com · loox.io · oceanpayment.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Analytics | Google Tag Manager
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 45 issues on ellerose.fr, including 14 speed issues, 5 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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