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ellerose.fr website review
Visit site (opens in a new tab)Reviewed 11 November 202645 issues · 83 checks
This review found 45 issues worth fixing on ellerose.fr, 19 of them high impact, across 83 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
64D- #102,931 of 109,350 reviewed websitesbeats 5%
- #60,145 of 61,859 online storesbeats 2%
- #55,135 of 56,401 Shopify storesbeats 2%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 2.1 s |
| May 30, 2026 | 2.0 s |
| Jun 6, 2026 | 2.1 s |
| Jun 13, 2026 | 2.0 s |
| Jun 20, 2026 | 1.9 s |
| Jun 27, 2026 | 1.9 s |
| Jul 4, 2026 | 2.1 s |
| Jul 11, 2026 | 2.0 s |
| Jul 18, 2026 | 2.6 s |
| Jul 25, 2026 | 2.5 s |
| Aug 1, 2026 | 2.5 s |
| Aug 8, 2026 | 2.5 s |
| Aug 15, 2026 | 2.5 s |
| Aug 22, 2026 | 2.5 s |
| Aug 29, 2026 | 2.5 s |
| Sep 5, 2026 | 2.4 s |
| Sep 12, 2026 | 2.4 s |
| Sep 19, 2026 | 2.4 s |
| Sep 26, 2026 | 2.7 s |
| Oct 3, 2026 | 2.9 s |
| Oct 10, 2026 | 3.3 s |
| Oct 17, 2026 | 3.6 s |
| Oct 24, 2026 | 3.5 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 119 ms |
| May 30, 2026 | 117 ms |
| Jun 6, 2026 | 127 ms |
| Jun 13, 2026 | 126 ms |
| Jun 20, 2026 | 135 ms |
| Jul 25, 2026 | 137 ms |
| Aug 1, 2026 | 138 ms |
| Aug 8, 2026 | 142 ms |
| Aug 15, 2026 | 134 ms |
| Aug 22, 2026 | 136 ms |
| Aug 29, 2026 | 134 ms |
| Sep 5, 2026 | 131 ms |
| Sep 12, 2026 | 131 ms |
| Sep 19, 2026 | 149 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
4.0 s
7.9 s
11.9 s
15.9 s
19.8 s
23.8 s
27.8 s
31.7 s
Speed
Improve image delivery
6.0 s · 1.1 MB12 images could be 1.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 6.0 s faster on a phone.
Reduce unused JavaScript
1.1 s · 386 KiBAbout 386 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.1 s faster on a phone.
Mobile performance score: 45
45/100Your mobile performance score is 45. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
3,688 HTML elements
The page has 3,688 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Reduce unused CSS
450 ms · 63 KiBAbout 63 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.
Render-blocking requests
500 ms10 files block the first paint until they finish downloading. Deferring or inlining them could save about 500 ms.
Google Tag Manager adds 269 ms
269 msGoogle Tag Manager costs a phone 269 ms of main-thread work and 482 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 2.9 s
A phone's processor spends 2.9 s on main-thread work while loading, 1.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, loox.io and pxucdn.com and others), adding 743 KiB and 489 ms of main-thread time.
Use efficient cache lifetimes
150 ms · 28 KiB8 files are served with short cache lifetimes, so returning visitors download them again (28 KiB).
4 long tasks on the main thread
4 long tasks block the main thread while loading, the longest for 134 ms. During a long task the page ignores taps.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 36 ms
36 msYour server sent the HTML in 36 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 13.8 s
13.8 sYour largest element takes 13.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Cumulative Layout Shift: 1.045
1.045The layout shifts by 1.045 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Time to Interactive: 15.8 s
15.8 sThe page becomes fully interactive after 15.8 s. Good is under 3.8 s.
Largest content (LCP) got 74% slower for real visitors
+74%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.1 s to 3.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
60 images without width and height
60 images have no width and height attributes, so the layout jumps as each one loads.
Speed Index: 4.5 s
4.5 sVisually, the page fills in at 4.5 s (Speed Index). Good is under 3.4 s.
Tap response (INP) got 19% slower for real visitors
+19%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 119 ms to 149 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
2 checks passed
Total Blocking Time: 161 ms
161 msScripts block the page for only 161 ms while loading. Good is under 200 ms.
First Contentful Paint: 1.4 s
1.4 sThe first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.
Images and page weight
4 images far larger than shown
910 KiB4 images are downloaded at several times the size a phone draws them, for example 2_de4cc7ed-8439-4274-a595-6bda34250fd7.jpg at 2,113 px wide, shown at 180 px. Resized copies would save about 910 KiB.
Page weight: 3.8 MB in 325 requests
3.8 MBYour homepage downloads 3.8 MB in 325 requests on a phone: images 1.4 MB (32), other files 1.1 MB (229) and scripts 928 KiB (46). Under 2 MB keeps phones on slow connections fast.
4 images below the first screen load straight away
4 images further down the page (139 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 1.1 g of CO₂ per visit
1.09 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.09 g of CO₂e: 130.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Accessibility
14 text elements with low contrast
14 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
ARIA input fields must have an accessible name (1 element)
ARIA input fields must have an accessible name: 1 element on the page fails this check, rated serious by axe-core.
ARIA toggle fields must have an accessible name (1 element)
ARIA toggle fields must have an accessible name: 1 element on the page fails this check, rated serious by axe-core.
Links look like plain text
1 link inside paragraphs relies on colour alone to stand out.
Malformed lists
Some lists contain elements other than list items, which screen readers announce wrongly.
Interactive controls must not be nested (1 element)
Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.
40 images without alt text
40 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (184 elements)
All page content should be contained by landmarks: 184 elements on the page fail this check, rated moderate by axe-core.
107 form fields without a label
107 form fields have no label, so screen readers announce an empty box and autofill guesses.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
8 links without text
8 visible links have no text or label, so screen readers cannot say where they go.
Headings skip levels
Headings skip levels (h1 → h3, h3 → h5 and h3 → h5), which makes the page harder to scan with a screen reader.
1 checks passed
40 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 40 passed and 13 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No meta description
No meta description, so Google writes its own snippet from whatever text it finds.
Title is short (8 characters)
Your title is only 8 characters: “ellerose”. Between 30 and 65 characters leaves room to say what you do and for whom.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
No social preview image
No Open Graph image (also missing: og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
3 links crawlers can't follow
3 links have no real href, so search engines can't follow them.
106 internal links, 0 external
The homepage links to 106 pages on ellerose.fr and 0 external pages.
4 checks passed
One H1 headline
Your main headline reads: “Acheter par catalogue”.
Canonical URL set
The canonical URL is https://www.ellerose.fr/.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.ellerose.fr/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (11,179 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.ellerose.fr/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
15 pages without a meta description
https://www.ellerose.fr/collections/sale, https://www.ellerose.fr/collections/nouveau, https://www.ellerose.fr/collections/meilleure-ventes, https://www.ellerose.fr/collections/2024-automne-hiver, https://www.ellerose.fr/collections/noel and https://www.ellerose.fr/collections/robes and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.
15 pages without an H1
https://www.ellerose.fr/collections/sale, https://www.ellerose.fr/collections/nouveau, https://www.ellerose.fr/collections/meilleure-ventes, https://www.ellerose.fr/collections/2024-automne-hiver, https://www.ellerose.fr/collections/noel and https://www.ellerose.fr/collections/robes and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 57 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
54 small tap targets
54 of 113 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Uncaught TypeError: Cannot read properties of null (reading 'insertAdjacentHTML')”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 508 words of copy
The homepage carries about 508 words of visible text.
2 checks passed
12 short forms
12 short forms (3 fields at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager and Google Analytics.
Privacy and tracking
3 trackers load before any consent
3Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
9 cookies set on arrival
9Opening the homepage sets 9 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
18 other companies contacted
Loading the homepage contacts 18 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at ellerose.fr, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 3 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
pxucdn.com · loox.io · oceanpayment.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Analytics | Google Tag Manager
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 45 issues on ellerose.fr, including 14 speed issues, 5 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.