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elsner.com website review
Visit site (opens in a new tab)Reviewed 3 November 202626 issues · 100 checks
This review found 26 issues worth fixing on elsner.com, 12 of them high impact, across 100 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
79CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 3.3 s |
| May 23, 2026 | 3.2 s |
| May 30, 2026 | 3.1 s |
| Jun 6, 2026 | 3.0 s |
| Jun 13, 2026 | 3.1 s |
| Jun 20, 2026 | 3.1 s |
| Jun 27, 2026 | 3.1 s |
| Jul 4, 2026 | 3.2 s |
| Jul 11, 2026 | 3.0 s |
| Jul 18, 2026 | 2.9 s |
| Jul 25, 2026 | 2.9 s |
| Aug 1, 2026 | 3.0 s |
| Aug 8, 2026 | 3.2 s |
| Aug 15, 2026 | 4.0 s |
| Aug 22, 2026 | 4.6 s |
| Aug 29, 2026 | 5.0 s |
| Sep 5, 2026 | 5.1 s |
| Sep 12, 2026 | 4.3 s |
| Sep 19, 2026 | 3.8 s |
| Sep 26, 2026 | 3.8 s |
| Oct 3, 2026 | 3.8 s |
| Oct 10, 2026 | 3.5 s |
| Oct 17, 2026 | 3.5 s |
| Oct 24, 2026 | 3.3 s |
| Oct 31, 2026 | 3.5 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 203 ms |
| May 23, 2026 | 204 ms |
| May 30, 2026 | 208 ms |
| Jun 6, 2026 | 208 ms |
| Jun 13, 2026 | 208 ms |
| Jun 20, 2026 | 215 ms |
| Jun 27, 2026 | 227 ms |
| Jul 4, 2026 | 232 ms |
| Jul 11, 2026 | 225 ms |
| Jul 18, 2026 | 221 ms |
| Jul 25, 2026 | 211 ms |
| Aug 1, 2026 | 211 ms |
| Aug 8, 2026 | 220 ms |
| Aug 15, 2026 | 220 ms |
| Aug 22, 2026 | 224 ms |
| Aug 29, 2026 | 232 ms |
| Sep 5, 2026 | 231 ms |
| Sep 12, 2026 | 237 ms |
| Sep 19, 2026 | 247 ms |
| Sep 26, 2026 | 246 ms |
| Oct 3, 2026 | 248 ms |
| Oct 10, 2026 | 253 ms |
| Oct 17, 2026 | 256 ms |
| Oct 24, 2026 | 249 ms |
| Oct 31, 2026 | 258 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.6 s
1.2 s
1.8 s
2.4 s
3.0 s
3.6 s
4.2 s
4.8 s
elsner.com does not allow embedding, so this is Google's rendering of the page.
Speed
Use efficient cache lifetimes
4.9 s · 5.6 MB41 files are served with short cache lifetimes, so returning visitors download them again (5.6 MB).
Render-blocking requests
5.3 s27 files block the first paint until they finish downloading. Deferring or inlining them could save about 5.3 s.
Reduce unused CSS
2.1 s · 402 KiBAbout 402 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 2.1 s faster on a phone.
Mobile performance score: 62
62/100Your mobile performance score is 62. Pages that score under 90 lose visitors before the first paint.
1,930 HTML elements
The page has 1,930 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Improve image delivery
200 ms · 216 KiB7 images could be 216 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 200 ms faster on a phone.
Legacy JavaScript
200 ms · 10 KiBPolyfills for old browsers add 10 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 200 ms faster on a phone.
3 long tasks on the main thread
3 long tasks block the main thread while loading, the longest for 70 ms. During a long task the page ignores taps.
2 third-party services on the page
2 third-party services load with your homepage (Cloudflare and Google Fonts), adding 21 KiB and 9 ms of main-thread time.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
2 checks passed
Main-thread work: 0.8 s
A phone's processor spends 0.8 s on main-thread work while loading, 215 ms of it running JavaScript. That is comfortably low.
Server response: 13 ms
13 msYour server sent the HTML in 13 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 4.2 s
4.2 sReal visitors wait 4.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 3.2 s
3.2 sReal visitors see the first content after 3.2 s (75th percentile). Good is under 1.8 s.
First Contentful Paint: 5.6 s
5.6 sThe first text or image appears after 5.6 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 6.6 s
6.6 sYour largest element takes 6.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “logo”.
Speed Index: 6.1 s
6.1 sVisually, the page fills in at 6.1 s (Speed Index). Good is under 3.4 s.
Real-user INP: 272 ms
272 msReal visitors wait 272 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Tap response (INP) got 25% slower for real visitors
+25%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 203 ms to 258 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user TTFB: 1.3 s
1.3 sReal visitors wait 1.3 s for your server to start answering (75th percentile). Good is under 800 ms.
Time to Interactive: 6.6 s
6.6 sThe page becomes fully interactive after 6.6 s. Good is under 3.8 s.
Largest content (LCP) held steady for real visitors
+5%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.3 s to 3.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
3 checks passed
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Total Blocking Time: 20 ms
20 msScripts block the page for only 20 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 5.6 MB in 51 requests
5.6 MBYour homepage downloads 5.6 MB in 51 requests on a phone: media 4.4 MB (2), stylesheets 793 KiB (27) and images 430 KiB (17). Under 2 MB keeps phones on slow connections fast.
2 images far larger than shown
108 KiB2 images are downloaded at several times the size a phone draws them, for example 5c421f575300870489356710db266c85cac10e79.png at 768 px wide, shown at 118 px. Resized copies would save about 108 KiB.
4 images in older formats
4 images (200 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 1.6 g of CO₂ per visit
1.60 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.60 g of CO₂e: 191.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
6 text elements with low contrast
6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
3 images without alt text
3 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (122 elements)
All page content should be contained by landmarks: 122 elements on the page fail this check, rated moderate by axe-core.
48 links without text
48 visible links have no text or label, so screen readers cannot say where they go.
7 form fields without a label
7 form fields have no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h3 → h6, h1 → h3 and h2 → h4), which makes the page harder to scan with a screen reader.
1 checks passed
50 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
6 links with vague text
6 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
127 internal links, 21 external
The homepage links to 127 pages on elsner.com and 21 external pages.
8 checks passed
Meta description: 160 characters
Your meta description is 160 characters: “Elsner Technologies provides AI, ecommerce, web development and digital solutions backed by 20+ years of experience, ce…”.
One H1 headline
Your main headline reads: “AI-Driven eCommerce & Digital Solutions That Deliver Measurable Growth”.
Title: 60 characters
Your title is a healthy 60 characters: “Elsner Technologies | AI, Ecommerce & Digital Transformation”.
Canonical URL set
The canonical URL is https://www.elsner.com/.
Structured data in place
Structured data found: BreadcrumbList, LocalBusiness, Organization, Service and WebPage.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.elsner.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (2,712 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (5 KiB, 0 links), a plain-text guide to the site for AI tools.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 76 found) and read each the way a search engine does.
7 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
2 small tap targets
2 of 6 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
1 low-resolution image
1 image is served at too low a resolution for sharp phone screens.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
Short HSTS lifetime
HSTS is set, but max-age is 363 days; one year is the recommended minimum.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
6 checks passed
Served over HTTPS
The homepage is served over HTTPS (elsner.com).
Valid certificate (45 days left)
The certificate from Google Trust Services · WE1 verifies for elsner.com and is valid for another 45 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
http:// redirects to https
http://elsner.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 55 links work
All 55 links checked from your homepage (40 internal, 15 external) answered without errors.
Domain and trust
No CAA record
elsner.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
elsner.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 26 years old
26 yearselsner.com was registered in Mar 2000 through PDR Ltd. d/b/a PublicDomainRegistry.com. An established domain carries more trust with email providers and search engines.
Registered until Mar 2027
elsner.com is registered until Mar 2027.
Content and conversion
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 363 words of copy
The homepage carries about 363 words of visible text.
9 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “GET A FREE GROWTH AUDIT”.
3 calls to action
The homepage has 3 calls to action, for example “Get My Free Consultation →”, “Get a Free Growth Audit” and “Contact Us”.
2 short forms
2 short forms (6 fields at most) are right on the homepage, asking for an email.
Social proof on the page
Social proof on the homepage: 51 testimonial or review blocks, 31 customer or partner logos, a star rating, 7 trust badges and “6,500+ Happy Clients”.
Analytics in place
Analytics detected: Google Tag Manager and Cloudflare Web Analytics.
Direct contact links
Visitors can reach you directly: 5 phone links and 2 email links.
Opening hours shown
Your opening hours are on the homepage.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
LocalBusiness structured data
Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.
Email authentication
Email authentication score: 95/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: reject
DMARC tells receivers to reject mail that fails authentication, and sends you reports.
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.google.com include:spf.dg.ecomva.com ip4:51.91.158.140 ip4:51.254.25.242 ip4:51.254.25.243 ~all”.
DKIM signing found
A DKIM key is published (selector “google”, “mail” and “mandrill”), so receivers can verify mail really came from you.
Privacy and tracking
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
3 other companies contacted
Loading the homepage contacts 3 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Upkeep, stack and company
- 1 plugin is behind its latest release.miniorange-login-openid 7.9.0 → 7.9.1
Stack
- CMS
- WordPress
- Framework
- jQuery
- Analytics
- Google Tag Manager
- Hosting
- Cloudflare
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 26 issues on elsner.com, including 15 speed issues and 1 SEO issue. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.