ema.ai website review

Your mobile performance score is 85. Pages that score under 90 lose visitors before the first paint.

8 third-party services load with your homepage (Google Tag Manager, ema.co and tailwindcss.com and others), adding 4.5 MB and 460 ms of main-thread time.

About 390 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

About 75 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 450 ms.

11 files are served with short cache lifetimes, so returning visitors download them again (383 KiB).

sanity.io costs a phone 0 ms of main-thread work and 3.5 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Google Tag Manager costs a phone 296 ms of main-thread work and 529 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Polyfills for old browsers add 24 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

5 long tasks block the main thread while loading, the longest for 126 ms. During a long task the page ignores taps.

1 image could be 31 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

The page becomes fully interactive after 13.3 s. Good is under 3.8 s.

Real visitors wait 232 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 144 ms to 211 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Real visitors see the first content after 1.9 s (75th percentile). Good is under 1.8 s.

Real visitors wait 1.1 s for your server to start answering (75th percentile). Good is under 800 ms.

Your largest element takes 3.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

Visually, the page fills in at 3.9 s (Speed Index). Good is under 3.4 s.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.2 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 5.2 MB in 85 requests on a phone: media 1.8 MB (2), other files 1.7 MB (18) and scripts 1.2 MB (28). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 1.46 g of CO₂e: 175.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Scrollable region must have keyboard access: 2 elements on the page fail this check, rated serious by axe-core.

All page content should be contained by landmarks: 8 elements on the page fail this check, rated moderate by axe-core.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

The homepage links to 36 pages on ema.ai and 5 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

Your homepage links to 1 page by a URL that isn't its canonical one, for example https://www.ema.ai/blog/customer-stories/how-ams-embedded-agentic-ai-into-contingent-workforce-management, whose canonical is https://www.ema.ai/customer/ams. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

https://www.ema.ai/hire-ema and https://www.ema.ai/autopilot have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 15 pages linked from your homepage (of 27 found) and read each the way a search engine does.

3 of 11 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 403 ()”.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage shows no opening hours. If customers visit or call, show when.

There is no form on the homepage, so every lead has to click through to another page first.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 474 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and LinkedIn Insight and 1 more (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.

Opening the homepage sets 31 cookies, 6 of them by other companies (measured from a US location before any click).

Loading the homepage contacts 28 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.