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emazinglights.com website review
Visit site (opens in a new tab)Reviewed 10 November 202637 issues · 87 checks
This review found 37 issues worth fixing on emazinglights.com, 10 of them high impact, across 87 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
80B- #43,283 of 109,350 reviewed websitesbeats 55%
- #28,717 of 61,859 online storesbeats 47%
- #27,632 of 56,401 Shopify storesbeats 44%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.5 s |
| May 30, 2026 | 1.4 s |
| Jun 6, 2026 | 1.5 s |
| Jun 13, 2026 | 1.5 s |
| Jun 20, 2026 | 1.4 s |
| Jun 27, 2026 | 1.4 s |
| Jul 4, 2026 | 1.4 s |
| Jul 11, 2026 | 1.4 s |
| Jul 18, 2026 | 1.4 s |
| Jul 25, 2026 | 1.4 s |
| Aug 1, 2026 | 1.4 s |
| Aug 8, 2026 | 1.4 s |
| Aug 15, 2026 | 1.4 s |
| Aug 22, 2026 | 1.4 s |
| Aug 29, 2026 | 1.4 s |
| Sep 5, 2026 | 1.5 s |
| Sep 12, 2026 | 1.5 s |
| Sep 19, 2026 | 1.5 s |
| Sep 26, 2026 | 1.5 s |
| Oct 3, 2026 | 1.5 s |
| Oct 10, 2026 | 1.5 s |
| Oct 17, 2026 | 1.5 s |
| Oct 24, 2026 | 1.5 s |
| Oct 31, 2026 | 1.5 s |
| Nov 7, 2026 | 1.5 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 202 ms |
| May 30, 2026 | 205 ms |
| Jun 6, 2026 | 213 ms |
| Jun 13, 2026 | 218 ms |
| Jun 20, 2026 | 212 ms |
| Jun 27, 2026 | 204 ms |
| Jul 4, 2026 | 203 ms |
| Jul 11, 2026 | 198 ms |
| Jul 18, 2026 | 197 ms |
| Jul 25, 2026 | 196 ms |
| Aug 1, 2026 | 195 ms |
| Aug 8, 2026 | 196 ms |
| Aug 15, 2026 | 199 ms |
| Aug 22, 2026 | 204 ms |
| Aug 29, 2026 | 204 ms |
| Sep 5, 2026 | 206 ms |
| Sep 12, 2026 | 205 ms |
| Sep 19, 2026 | 205 ms |
| Sep 26, 2026 | 208 ms |
| Oct 3, 2026 | 211 ms |
| Oct 10, 2026 | 212 ms |
| Oct 17, 2026 | 219 ms |
| Oct 24, 2026 | 222 ms |
| Oct 31, 2026 | 222 ms |
| Nov 7, 2026 | 225 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.1 s
2.1 s
3.2 s
4.2 s
5.3 s
6.3 s
7.4 s
8.4 s
Speed
Render-blocking requests
2.0 s12 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.0 s.
4,845 HTML elements
The page has 4,845 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Main-thread work: 4.1 s
A phone's processor spends 4.1 s on main-thread work while loading, 1.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Use efficient cache lifetimes
950 ms · 986 KiB22 files are served with short cache lifetimes, so returning visitors download them again (986 KiB).
Mobile performance score: 59
59/100Your mobile performance score is 59. Pages that score under 90 lose visitors before the first paint.
8 third-party services on the page
8 third-party services load with your homepage (Convert Insights, truevaultcdn.com and Shopify and others), adding 1.3 MB and 524 ms of main-thread time.
Reduce unused JavaScript
300 ms · 204 KiBAbout 204 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.
Improve image delivery
300 ms · 147 KiB6 images could be 147 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.
Reduce unused CSS
300 ms · 83 KiBAbout 83 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
Attentive adds 69 ms
69 msAttentive costs a phone 69 ms of main-thread work and 869 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Font display
100 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).
8 long tasks on the main thread
8 long tasks block the main thread while loading, the longest for 98 ms. During a long task the page ignores taps.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify CSS
4 KiB4 KiB could be saved by minifying CSS.
Duplicated JavaScript
2 KiB2 KiB JavaScript is shipped twice across bundles.
1 checks passed
Server response: 11 ms
11 msYour server sent the HTML in 11 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 10.1 s
10.1 sYour largest element takes 10.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Mystery Accessories Higher Tier Bundle Image 34876870033591”.
Time to Interactive: 16.7 s
16.7 sThe page becomes fully interactive after 16.7 s. Good is under 3.8 s.
Speed Index: 11.0 s
11.0 sVisually, the page fills in at 11.0 s (Speed Index). Good is under 3.4 s.
Real-user INP: 239 ms
239 msReal visitors wait 239 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
First Contentful Paint: 2.7 s
2.7 sThe first text or image appears after 2.7 s on a phone. Good is under 1.8 s.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) got 10% slower for real visitors
+10%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 202 ms to 225 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+4%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.5 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Real-user LCP: 1.4 s
1.4 sReal visitors wait 1.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.07
0.07For real visitors the layout shifts by 0.07 (75th percentile). Good is under 0.1.
Real-user FCP: 1.2 s
1.2 sReal visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.
Total Blocking Time: 179 ms
179 msScripts block the page for only 179 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0.048
0.048The layout barely moves while loading (CLS 0.048, good is under 0.1).
Images and page weight
Page weight: 3.1 MB in 148 requests
3.1 MBYour homepage downloads 3.1 MB in 148 requests on a phone: scripts 1.2 MB (63), fonts 1.1 MB (14) and images 677 KiB (35). Under 2 MB keeps phones on slow connections fast.
About 0.9 g of CO₂ per visit
0.89 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.89 g of CO₂e: 106.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
8 text elements with low contrast
8 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
2 tap targets too small
2 tap targets are too small or too close together to hit reliably with a finger.
10 images without alt text
10 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (20 elements)
All page content should be contained by landmarks: 20 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (2 elements)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h1 → h4), which makes the page harder to scan with a screen reader.
1 checks passed
46 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 4 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
2 H1 headlines
There are 2 <h1> headlines (“Pashminas, Rave Fans, & Festival Accessories” and “Shop Pashmina Rave Scarf”). One clear main headline is easier for people and search engines.
1 link crawlers can't follow
1 link has no real href, so search engines can't follow it.
296 internal links, 17 external
The homepage links to 296 pages on emazinglights.com and 17 external pages.
7 checks passed
Meta description: 157 characters
Your meta description is 157 characters: “Shop rave pashminas and festival scarves in trippy prints and UV-reactive colors. Soft, huge and built for the dance fl…”.
Title: 47 characters
Your title is a healthy 47 characters: “Rave Pashminas & Festival Scarves | iHeartRaves”.
Canonical URL set
The canonical URL is https://iheartraves.com/collections/raver-gear.
Structured data in place
Structured data found: BreadcrumbList, CollectionPage, FAQPage and Organization.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://iheartraves.com/sitemap.xml.
AI search readiness
Opted out of AI training for 1 crawler
robots.txt blocks CCBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers, which the crawlers above handle.
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Text is in the HTML
Your server sends the page's text in the HTML (3,898 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://iheartraves.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
4 linked pages hidden from search
https://iheartraves.com/collections/rave-tops-bras/Bra-Tops-&-Corsets, https://iheartraves.com/collections/rave-tops-bras/Crop-Tops-&-Tees, https://iheartraves.com/collections/rave-tops-bras/jerseys and https://iheartraves.com/collections/rave-tops-bras/long-sleeve are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.
2 pages without a meta description
https://iheartraves.com/pages/tracking-pdq and https://iheartraves.com/pages/wishlist have no meta description, so Google writes the search snippet from whatever text it finds.
5 pages share a meta description
https://iheartraves.com/collections/rave-tops-bras, https://iheartraves.com/collections/rave-tops-bras/Bra-Tops-&-Corsets, https://iheartraves.com/collections/rave-tops-bras/Crop-Tops-&-Tees, https://iheartraves.com/collections/rave-tops-bras/jerseys and https://iheartraves.com/collections/rave-tops-bras/long-sleeve use the same meta description. A description written for each page earns more clicks.
1 page without an H1
/ has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 117 found) and read each the way a search engine does.
4 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
19 small tap targets
19 of 84 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
5 JavaScript errors while loading
5 errors were logged to the browser console while the page loaded, for example “ee NOO bot detected”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
Thin social proof
Social proof on the homepage: a star rating. Pairing it with named testimonials or customer logos makes it far more convincing.
A 33-field form
Your longest form asks for 33 fields (0 required). Every extra field lowers completion.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 3,108 words of copy
The homepage carries about 3,108 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “APPLY SELECTION”.
8 calls to action
The homepage has 8 calls to action, for example “Track My Order”, “festival shop” and “apply selection”.
Analytics in place
Analytics detected: Google Tag Manager and Google Analytics.
Direct contact links
Visitors can reach you directly: 0 phone links and 1 email link.
Privacy and tracking
9 trackers load before any consent
9Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 4 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
48 cookies set on arrival
48Opening the homepage sets 48 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
57 other companies contacted
Loading the homepage contacts 57 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at emazinglights.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 16 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Armex · Sitemap Noindex Pro Seo · Convert Experiences · Klaviyo Email Marketing Sms · Gorgias Live Chat Helpdesk · Elevar Conversion Tracking · Attentive · Convert Web Pixel · Announcement Bar With Slider · Aspire App · stamped.io · attn.tv · pdqprod.link · 9gtb.com · nofraud.com · botnot.io
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Google Analytics | Google Tag Manager
- Hosting
- AWS
Company
- Founded
- 2010
- Headquarters
- Anaheim
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 37 issues on emazinglights.com, including 17 speed issues, 2 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.