ember.com website review

45 files are served with short cache lifetimes, so returning visitors download them again (699 KiB).

About 669 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.6 s faster on a phone.

10 images could be 524 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 700 ms faster on a phone.

8 third-party services load with your homepage (Google Tag Manager, stylux.io and Accessibe Accessibility Overlay and others), adding 1.8 MB and 897 ms of main-thread time.

Your mobile performance score is 50. Pages that score under 90 lose visitors before the first paint.

19 files block the first paint until they finish downloading. Deferring or inlining them could save about 600 ms.

Polyfills for old browsers add 78 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 400 ms faster on a phone.

Google Tag Manager costs a phone 339 ms of main-thread work and 517 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

A phone's processor spends 3.5 s on main-thread work while loading, 1.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

stylux.io costs a phone 120 ms of main-thread work and 353 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

8 long tasks block the main thread while loading, the longest for 222 ms. During a long task the page ignores taps.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

About 19 KiB of CSS is downloaded but never applied on this page.

7 KiB could be saved by minifying JavaScript.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 KiB could be saved by minifying CSS.

Your largest element takes 19.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

The page becomes fully interactive after 22.2 s. Good is under 3.8 s.

Visually, the page fills in at 9.0 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 4.0 s on a phone. Good is under 1.8 s.

Scripts block taps and scrolling for 300 ms in total while the page loads. Good is under 200 ms.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 136 ms to 124 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 5.6 MB in 301 requests on a phone: scripts 1.8 MB (101), media 1.4 MB (3) and images 966 KiB (25). Under 2 MB keeps phones on slow connections fast.

ember-t2-heading-out.webp is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

By the Sustainable Web Design model, a visit to your homepage emits about 1.58 g of CO₂e: 189.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

34 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

ARIA role should be appropriate for the element: 5 elements on the page fail this check, rated minor by axe-core.

Elements with visible text labels do not have matching accessible names. (6 elements).

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

The homepage links to 121 pages on ember.com and 16 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

/products/ember-mug-3 and /products/sliding-lid-for-ember-mug all use the title “Ember Mug 3 | Heated Coffee Mug | Ember®”. Search engines can't tell which page to show for a search, so each competes with the others.

/policies/shipping-policy and /policies/refund-policy have no meta description, so Google writes the search snippet from whatever text it finds.

/products/ember-mug-3 and /products/sliding-lid-for-ember-mug use the same meta description. A description written for each page earns more clicks.

Your homepage links to 1 page by a URL that isn't its canonical one, for example /products/sliding-lid-for-ember-mug, whose canonical is /products/ember-mug-3. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

/pages/ember-warranty-request-form, /collections/all-drinkware, /products/ember-mug-3 and /products/ember-cup took over 3 s to send their HTML from our server.

We fetched 15 pages linked from your homepage (of 30 found) and read each the way a search engine does.

4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

1 link to other sites is dead, for example https://www.cssdesignawards.com/sites/ember/50296/ (502).

HSTS is set, but max-age is 91 days; one year is the recommended minimum.

3 links go through two or more redirects, for example https://ember.com/customer_authentication/redirect?locale=en&region_country=US.

No Referrer-Policy header, so full URLs can leak to the sites you link to.

No Permissions-Policy header to switch off camera, microphone and location for embedded content.

X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

There is no /.well-known/security.txt telling researchers how to report a security problem to you.

ember.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

ember.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 1,101 words of visible text.

Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, LinkedIn Insight and Meta Pixel and 6 mores (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

Opening the homepage sets 45 cookies (measured from a US location before any click).

Loading the homepage contacts 70 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.