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embitel.com website review

Visit site (opens in a new tab)Reviewed 29 October 202617 issues · 80 checks

This review found 17 issues worth fixing on embitel.com, 5 of them high impact, across 80 checks. The most urgent: fails Core Web Vitals for real visitors. Google's speed test didn't respond, so speed is not measured here; your full playbook measures it. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Site score

Not scored yet: Google's speed test didn't run in this review. Re-run the review to get a score.

Real-visitor load time (LCP)75th percentile, phones
5.3 s3.9 sMay 9Oct 245.1 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20264.8 s
May 16, 20264.7 s
May 23, 20264.7 s
May 30, 20264.6 s
Jun 6, 20264.5 s
Jun 13, 20264.5 s
Jun 20, 20264.5 s
Jun 27, 20264.5 s
Jul 4, 20264.5 s
Jul 11, 20264.5 s
Jul 18, 20264.4 s
Jul 25, 20264.1 s
Aug 1, 20264.1 s
Aug 8, 20264.0 s
Aug 15, 20264.1 s
Aug 22, 20264.3 s
Aug 29, 20264.3 s
Sep 5, 20264.4 s
Sep 12, 20264.3 s
Sep 19, 20264.2 s
Sep 26, 20264.5 s
Oct 3, 20264.6 s
Oct 10, 20264.9 s
Oct 17, 20265.1 s
Oct 24, 20265.1 s
Real-visitor tap response (INP)75th percentile, phones
176 ms150 msMay 9Oct 24167 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026164 ms
May 16, 2026165 ms
May 23, 2026163 ms
May 30, 2026161 ms
Jun 6, 2026153 ms
Jun 13, 2026153 ms
Jun 20, 2026155 ms
Jun 27, 2026159 ms
Jul 4, 2026157 ms
Jul 11, 2026155 ms
Jul 18, 2026160 ms
Jul 25, 2026166 ms
Aug 1, 2026169 ms
Aug 8, 2026173 ms
Aug 15, 2026169 ms
Aug 22, 2026163 ms
Aug 29, 2026164 ms
Sep 5, 2026158 ms
Sep 12, 2026159 ms
Sep 19, 2026156 ms
Sep 26, 2026156 ms
Oct 3, 2026156 ms
Oct 10, 2026158 ms
Oct 17, 2026166 ms
Oct 24, 2026167 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

No screenshot is available for this review.

Speed

Not measured in this review.

Core Web Vitals

4 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on your site (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 5.1 s

    5.1 s

    Real visitors wait 5.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 4.6 s

    4.6 s

    Real visitors see the first content after 4.6 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 2.9 s

    2.9 s

    Real visitors wait 2.9 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) held steady for real visitors

    +1%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 164 ms to 167 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +8%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 4.8 s to 5.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

2 checks passed
  • Real-user INP: 164 ms

    164 ms

    Real visitors wait 164 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

Images and page weight

1 to fix90
  • 1 image far larger than shown

    27 KiB

    1 image is downloaded at several times the size a phone draws it, for example section-2-slide-2.webp at 1,408 px wide, shown at 342 px. Resized copies would save about 27 KiB.

  • 2 images below the first screen load straight away

    2 images further down the page (60 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 0.5 g of CO₂ per visit

    0.53 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.53 g of CO₂e: 64.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Page weight: 1.9 MB

    1.9 MB

    Your homepage downloads 1.9 MB on a phone, 386 KiB of it images (20%). That is a lean page.

  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

5 to fix94
  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 6 form fields without a label

    6 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 5 links without text

    5 visible links have no text or label, so screen readers cannot say where they go.

  • Alternative text of images should not be repeated as text (2 elements)

    Alternative text of images should not be repeated as text: 2 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h3 → h6), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 21 images in the HTML carry an alt attribute.

  • 43 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 5 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fix85
  • Title is long (76 characters)

    Your title is 76 characters, so Google will cut it off around 60: “Product Engineering Services | IoT Solutions | Digital Commerce & Experience”.

  • Meta description is long (258 characters)

    Your meta description is 258 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 291 internal links, 6 external

    The homepage links to 291 pages on embitel.com and 6 external pages.

5 checks passed
  • One H1 headline

    Your main headline reads: “Building the Technology of Future,”.

  • Canonical URL set

    The canonical URL is https://www.embitel.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization, WebPage and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.embitel.com/sitemap_index.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,406 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (3 KiB, 27 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 135 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    2 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 2 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 2 pages that loaded have a <title>.

Best practices

1 to fix93
  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://embitel.com/wp-content/themes/astra/assets/css/minified/main.min.css' from origin …”.

2 checks passed
  • Tap targets are thumb-sized

    19 of 19 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

8 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (embitel.com).

  • Valid certificate (168 days left)

    The certificate from GoDaddy.com · GoDaddy TLS Intermediate CA DV - R1v1 verifies for embitel.com and is valid for another 168 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://embitel.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 46 links work

    All 46 links checked from your homepage (40 internal, 6 external) answered without errors; 37 did not answer within 5 s.

Domain and trust

  • No CAA record

    embitel.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    embitel.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 20 years old

    20 years

    embitel.com was registered in Aug 2006 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Aug 2031

    embitel.com is registered until Aug 2031.

Content and conversion

1 to fix94
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 274 words of copy

    The homepage carries about 274 words of visible text.

7 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Contact Us”.

  • 4 calls to action

    The homepage has 4 calls to action, for example “Contact Us” and “Subscribe”.

  • 3 short forms

    3 short forms (6 fields at most) are right on the homepage, asking for an email.

  • Social proof on the page

    Social proof on the homepage: 9 testimonial or review blocks and 8 customer or partner logos.

  • Analytics in place

    Analytics detected: Google Tag Manager and LinkedIn Insight.

  • Direct contact links

    Visitors can reach you directly: 4 phone links and 2 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Email authentication

1 to fix75
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be embitel.com is still delivered. Add a report address, check the reports, then move to quarantine.

  • Email authentication score: 75/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.protection.outlook.com -all”.

  • DKIM signing found

    A DKIM key is published (selector “selector2”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and LinkedIn Insight (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 3 cookies set on arrival

    3

    Opening the homepage sets 3 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 17 other companies contacted

    Loading the homepage contacts 17 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Tag Manager
Hosting
Sucuri

Upkeep, stack, hiring and company data from programmable.info

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