emilydawstextiles.com website review

8 images could be 806 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

10 files block the first paint until they finish downloading. Deferring or inlining them could save about 600 ms.

Shopify costs a phone 28 ms of main-thread work and 429 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

4 third-party services load with your homepage (Shopify, myshopify.com and negate.io and others), adding 436 KiB and 31 ms of main-thread time.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

About 25 KiB of JavaScript is downloaded but never used on this page.

About 20 KiB of CSS is downloaded but never applied on this page.

3 files are served with short cache lifetimes, so returning visitors download them again (8 KiB).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 KiB could be saved by minifying CSS.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Real visitors wait 813 ms for your server to start answering (75th percentile). Good is under 800 ms.

Visually, the page fills in at 5.5 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 2.5 s on a phone. Good is under 1.8 s.

Your homepage downloads 2.8 MB in 168 requests on a phone: images 1.3 MB (11), other files 779 KiB (99) and scripts 533 KiB (43). Under 2 MB keeps phones on slow connections fast.

emily-daws-sandbar-scallop-wallpaper-hallway.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

By the Sustainable Web Design model, a visit to your homepage emits about 0.80 g of CO₂e: 95.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

autocomplete attribute must be used correctly: 2 elements on the page fail this check, rated serious by axe-core.

2 images have no alt text, which hurts accessibility and image search.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

Your meta description is 219 characters; Google truncates after about 160, so the end of your pitch is cut.

The homepage links to 139 pages on emilydawstextiles.com and 10 external pages.

https://www.emilydawstextiles.com/pages/subscribe, https://www.emilydawstextiles.com/pages/trade-application, https://www.emilydawstextiles.com/collections/order-swatches, https://www.emilydawstextiles.com/collections/order-swatches-all-fabrics, https://www.emilydawstextiles.com/collections/order-swatches-all-wallpaper and https://www.emilydawstextiles.com/collections/companion-collection-swatches and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 43 found) and read each the way a search engine does.

11 of 15 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 403 ()”.

Social proof on the homepage: 1 customer or partner logo. Pairing it with named testimonials or customer logos makes it far more convincing.

Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 289 words of visible text.

Before a visitor clicks anything, the page loads Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 6 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 5 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.