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enapelly.com.au website review

Visit site (opens in a new tab)Reviewed 4 November 202638 issues · 104 checks

This review found 38 issues worth fixing on enapelly.com.au, 16 of them high impact, across 104 checks. The most urgent: page weight: 49.0 MB in 408 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.0 s1.4 sMay 16Oct 311.8 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.8 s
May 23, 20261.8 s
May 30, 20261.6 s
Jun 6, 20261.5 s
Jun 13, 20261.4 s
Jun 20, 20261.5 s
Jun 27, 20261.6 s
Jul 4, 20261.7 s
Jul 11, 20261.8 s
Jul 18, 20261.8 s
Jul 25, 20261.8 s
Aug 1, 20261.8 s
Aug 8, 20261.7 s
Aug 15, 20261.7 s
Aug 22, 20261.7 s
Aug 29, 20261.7 s
Sep 5, 20261.8 s
Sep 12, 20261.9 s
Sep 19, 20261.9 s
Sep 26, 20261.9 s
Oct 3, 20261.9 s
Oct 10, 20261.9 s
Oct 17, 20261.9 s
Oct 24, 20261.9 s
Oct 31, 20261.8 s
Real-visitor tap response (INP)75th percentile, phones
127 ms94 msMay 16Oct 31120 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026118 ms
May 23, 2026118 ms
May 30, 2026121 ms
Jun 6, 2026121 ms
Jun 13, 2026121 ms
Jun 20, 2026114 ms
Jun 27, 2026107 ms
Jul 4, 2026104 ms
Jul 11, 2026103 ms
Jul 18, 2026100 ms
Jul 25, 2026101 ms
Aug 1, 202698 ms
Aug 8, 202699 ms
Aug 15, 2026102 ms
Aug 22, 2026104 ms
Aug 29, 2026107 ms
Sep 5, 2026111 ms
Sep 12, 2026114 ms
Sep 19, 2026117 ms
Sep 26, 2026119 ms
Oct 3, 2026121 ms
Oct 10, 2026121 ms
Oct 17, 2026121 ms
Oct 24, 2026123 ms
Oct 31, 2026120 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of enapelly.com.au (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. enapelly.com.au at 1.1 s1.1 s
  2. enapelly.com.au at 2.3 s2.3 s
  3. enapelly.com.au at 3.4 s3.4 s
  4. enapelly.com.au at 4.6 s4.6 s
  5. enapelly.com.au at 5.7 s5.7 s
  6. enapelly.com.au at 6.8 s6.8 s
  7. enapelly.com.au at 8.0 s8.0 s
  8. enapelly.com.au at 9.1 s9.1 s

enapelly.com.au does not allow embedding, so this is Google's rendering of the page.

Speed

12 to fix43
  • Improve image delivery

    1.0 s · 2.1 MB

    32 images could be 2.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.0 s faster on a phone.

  • Reduce unused JavaScript

    1.0 s · 815 KiB

    About 815 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.0 s faster on a phone.

  • Mobile performance score: 43

    43/100

    Your mobile performance score is 43. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 6.2 s

    A phone's processor spends 6.2 s on main-thread work while loading, 3.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Klaviyo and Shopify and others), adding 45.4 MB and 1.3 s of main-thread time.

  • Shopify adds 218 ms

    218 ms

    Shopify costs a phone 218 ms of main-thread work and 43.7 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    850 ms · 311 KiB

    29 files are served with short cache lifetimes, so returning visitors download them again (311 KiB).

  • Render-blocking requests

    700 ms

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 700 ms.

  • Klaviyo adds 295 ms

    295 ms

    Klaviyo costs a phone 295 ms of main-thread work and 617 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 296 ms

    296 ms

    Google Tag Manager costs a phone 296 ms of main-thread work and 350 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 14 long tasks on the main thread

    14 long tasks block the main thread while loading, the longest for 286 ms. During a long task the page ignores taps.

  • 2,459 HTML elements

    The page has 2,459 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Reduce unused CSS

    60 KiB

    About 60 KiB of CSS is downloaded but never applied on this page.

  • Legacy JavaScript

    32 KiB

    Polyfills for old browsers add 32 KiB JavaScript that modern phones do not need.

  • Minify JavaScript

    22 KiB

    22 KiB could be saved by minifying JavaScript.

  • Minify CSS

    6 KiB

    6 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 17 ms

    17 ms

    Your server sent the HTML in 17 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Largest Contentful Paint: 13.7 s

    13.7 s

    Your largest element takes 13.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “SUMMER '26 | CITY STATE”.

  • Speed Index: 16.2 s

    16.2 s

    Visually, the page fills in at 16.2 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 38.3 s

    38.3 s

    The page becomes fully interactive after 38.3 s. Good is under 3.8 s.

  • Cumulative Layout Shift: 0.272

    0.272

    The layout shifts by 0.272 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Total Blocking Time: 351 ms

    351 ms

    Scripts block taps and scrolling for 351 ms in total while the page loads. Good is under 200 ms.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +3%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 118 ms to 120 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +1%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.8 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.6 s

    1.6 s

    Real visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 129 ms

    129 ms

    Real visitors wait 129 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.05

    0.05

    For real visitors the layout shifts by 0.05 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.5 s

    1.5 s

    Real visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 767 ms

    767 ms

    Real visitors wait 767 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 1.2 s

    1.2 s

    The first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.

Images and page weight

3 to fix35
  • Page weight: 49.0 MB in 408 requests

    49.0 MB

    Your homepage downloads 49.0 MB in 408 requests on a phone: media 41.1 MB (5), images 3.6 MB (57) and scripts 2.5 MB (142). Under 2 MB keeps phones on slow connections fast.

  • 1 image over 500 KB

    1_EP_1200x1600px_3_b812948a-04a4-43f6-bc6b-3852a4489c33.jpg weighs 517 KiB. On a phone connection a single image that size takes seconds.

  • 9 images far larger than shown

    945 KiB

    9 images are downloaded at several times the size a phone draws them, for example 1_EP_1200x1600px_3_b812948a-04a4-43f6-bc6b-3852a4489c33.jpg at 1,200 px wide, shown at 190 px. Resized copies would save about 945 KiB.

  • 1 image below the first screen load straight away

    1 image further down the page (57 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 13.9 g of CO₂ per visit

    13.88 g

    By the Sustainable Web Design model, a visit to your homepage emits about 13.88 g of CO₂e: 1665.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

9 to fixGoogle 7289
  • ARIA attributes must conform to valid values (2 elements)

    ARIA attributes must conform to valid values: 2 elements on the page fail this check, rated critical by axe-core.

  • ARIA attributes must conform to valid names (1 element)

    ARIA attributes must conform to valid names: 1 element on the page fails this check, rated critical by axe-core.

  • 1 tap target too small

    1 tap target is too small or too close together to hit reliably with a finger.

  • Main landmark should not be contained in another landmark (1 element)

    Main landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Document should not have more than one main landmark (1 element)

    Document should not have more than one main landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • Elements with role="dialog" or role="alertdialog" do not have accessible names.

    Elements with role="dialog" or role="alertdialog" do not have accessible names. (1 element).

2 checks passed
  • Every image has alt text

    All 10 images in the HTML carry an alt attribute.

  • 43 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 8 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9291
  • Structured data has 2 problems

    Structured data found (Corporation) but with 2 problems, for example “Corporation: logo is not an absolute URL ("https:files/Untitled_design_29.jpg")”.

  • One H1 headline

    Your <h1> is empty.

  • 30 internal links, 4 external

    The homepage links to 30 pages on enapelly.com.au and 4 external pages.

6 checks passed
  • Meta description: 145 characters

    Your meta description is 145 characters: “Latest fashion trends of the season. Enjoy a $40 reward on your first purchase. Shop our graphic tees, premium leather …”.

  • Title: 59 characters

    Your title is a healthy 59 characters: “Ena Pelly: Premium Fashion Clothes for Women – ENA PELLY AU”.

  • Canonical URL set

    The canonical URL is https://enapelly.com.au/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://enapelly.com.au/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and description; sameAs (social profiles) and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (578 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 18 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    4 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 4 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 4 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

2 checks passed
  • Tap targets are thumb-sized

    66 of 82 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (enapelly.com.au).

  • Valid certificate (47 days left)

    The certificate from Let's Encrypt · YE2 verifies for enapelly.com.au and is valid for another 47 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://enapelly.com.au redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 22 links work

    All 22 links checked from your homepage (20 internal, 2 external) answered without errors.

Domain and trust

  • No CAA record

    enapelly.com.au has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

Content and conversion

4 to fix50
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • A 195-field form

    Your longest form asks for 195 fields (0 required). Every extra field lowers completion.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 279 words of copy

    The homepage carries about 279 words of visible text.

2 checks passed
  • 3 calls to action

    The homepage has 3 calls to action, for example “Shop” and “Contact us”.

  • Analytics in place

    Analytics detected: Google Tag Manager and Microsoft Clarity.

Email authentication

100
  • Email authentication score: 100/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 mx include:spf.netregistry.net ip4:116.90.53.14 a ip4:182.160.156.173 ip4:111.125.169.165 ip4:97.74.135.0/24 ip4…”.

  • DKIM signing found

    A DKIM key is published (selector “s1” and “s2”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 36 cookies set on arrival

    36

    Opening the homepage sets 36 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 51 other companies contacted

    Loading the homepage contacts 51 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Apps on your store

Your storefront loads 11 apps. Each one is code from another company running for your shoppers.

  • Swym Wishlist Plus · problem reported Oct 2026attackers planted code in its settings that sent shoppers who pressed Checkout to a fake checkout page taking card details. What to do: make sure it's on version 7.0.18 or later, check its settings for code or HTML you didn't add, and test checkout in a private window.

Your store uses an app that was used in an attack. That is not a sign you were hit: check the app as described.

Apps your storefront loads

Yotpo Loyalty Rewards · Triplewhale · Klaviyo Email Marketing Sms · Tolstoy · Swym Wishlist Plus · Back In Stock · azureedge.net · gorgias.chat · global-e.com · 9gtb.com · bogos.io

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Tailwind CSS
E-commerce
Shopify
Analytics
Google Tag Manager | Microsoft Clarity
Hosting
Shopify

Company

Headquarters
Geelong

Upkeep, stack, hiring and company data from programmable.info

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