endurancetire.com website review

3 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 500 ms).

Shopify costs a phone 40 ms of main-thread work and 821 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 57 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

About 187 KiB of JavaScript is downloaded but never used on this page.

4 third-party services load with your homepage (Shopify, multivariants.com and Cloudflare and others), adding 872 KiB and 84 ms of main-thread time.

14 files are served with short cache lifetimes, so returning visitors download them again (101 KiB).

6 images could be 61 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Polyfills for old browsers add 18 KiB JavaScript that modern phones do not need.

6 KiB could be saved by minifying JavaScript.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

The first text or image appears after 1.8 s on a phone. Good is under 1.8 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

By the Sustainable Web Design model, a visit to your homepage emits about 0.33 g of CO₂e: 40.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

There are 4 <h1> headlines (“<img class="no-js-image" src="cdn/shop/files/Hank…”, “Hankook Program for SCCA Enduro National Tour” and “Looking for Something Else?”). One clear main headline is easier for people and search engines.

No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

2 links have no real href, so search engines can't follow them.

The homepage links to 9 pages on endurancetire.com and 8 external pages.

There is no https://endurancetire.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

https://endurancetire.com/products/contingency-decals and https://endurancetire.com/pages/contingency-claim-form have no meta description, so Google writes the search snippet from whatever text it finds.

We fetched 3 pages linked from your homepage and read each the way a search engine does.

4 of 11 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

3 errors were logged to the browser console while the page loaded, for example “Unexpected token 'var'”.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

The homepage has only about 104 words of visible text; thin pages give Google and first-time buyers little to go on.

The homepage shows no opening hours. If customers visit or call, show when.

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 5 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.