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engagepickleball.com.au website review
Visit site (opens in a new tab)Reviewed 11 November 202626 issues · 80 checks
This review found 26 issues worth fixing on engagepickleball.com.au, 9 of them high impact, across 80 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
80B- #43,282 of 109,344 reviewed websitesbeats 55%
- #28,716 of 61,858 online storesbeats 47%
- #27,632 of 56,400 Shopify storesbeats 44%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.2 s |
| May 30, 2026 | 1.2 s |
| Jun 6, 2026 | 1.2 s |
| Jun 13, 2026 | 1.2 s |
| Jun 20, 2026 | 1.2 s |
| Jun 27, 2026 | 1.2 s |
| Jul 4, 2026 | 1.2 s |
| Jul 11, 2026 | 1.1 s |
| Jul 18, 2026 | 1.1 s |
| Jul 25, 2026 | 1.1 s |
| Aug 1, 2026 | 1.1 s |
| Aug 8, 2026 | 1.1 s |
| Aug 15, 2026 | 1.1 s |
| Aug 22, 2026 | 1.1 s |
| Aug 29, 2026 | 1.1 s |
| Sep 5, 2026 | 1.1 s |
| Sep 12, 2026 | 1.1 s |
| Sep 19, 2026 | 1.1 s |
| Sep 26, 2026 | 1.0 s |
| Oct 3, 2026 | 979 ms |
| Oct 10, 2026 | 976 ms |
| Oct 17, 2026 | 942 ms |
| Oct 24, 2026 | 938 ms |
| Oct 31, 2026 | 933 ms |
| Nov 7, 2026 | 912 ms |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 111 ms |
| May 30, 2026 | 114 ms |
| Jun 6, 2026 | 119 ms |
| Jun 13, 2026 | 119 ms |
| Jun 20, 2026 | 117 ms |
| Jun 27, 2026 | 119 ms |
| Jul 4, 2026 | 118 ms |
| Jul 11, 2026 | 119 ms |
| Jul 18, 2026 | 120 ms |
| Jul 25, 2026 | 113 ms |
| Aug 1, 2026 | 113 ms |
| Aug 8, 2026 | 114 ms |
| Aug 15, 2026 | 121 ms |
| Aug 22, 2026 | 123 ms |
| Aug 29, 2026 | 127 ms |
| Sep 5, 2026 | 128 ms |
| Sep 12, 2026 | 122 ms |
| Sep 19, 2026 | 122 ms |
| Sep 26, 2026 | 121 ms |
| Oct 3, 2026 | 121 ms |
| Oct 10, 2026 | 121 ms |
| Oct 17, 2026 | 121 ms |
| Oct 24, 2026 | 123 ms |
| Oct 31, 2026 | 126 ms |
| Nov 7, 2026 | 124 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
Speed
Use efficient cache lifetimes
2.0 s · 386 KiB16 files are served with short cache lifetimes, so returning visitors download them again (386 KiB).
Reduce unused JavaScript
1.9 s · 406 KiBAbout 406 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.9 s faster on a phone.
Mobile performance score: 63
63/100Your mobile performance score is 63. Pages that score under 90 lose visitors before the first paint.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Yotpo and Shopify and others), adding 1.1 MB and 721 ms of main-thread time.
Google Tag Manager adds 264 ms
264 msGoogle Tag Manager costs a phone 264 ms of main-thread work and 317 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 2.8 s
A phone's processor spends 2.8 s on main-thread work while loading, 1.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Shopify adds 132 ms
132 msShopify costs a phone 132 ms of main-thread work and 346 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
1,607 HTML elements
The page has 1,607 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Legacy JavaScript
150 ms · 10 KiBPolyfills for old browsers add 10 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
5 long tasks on the main thread
5 long tasks block the main thread while loading, the longest for 159 ms. During a long task the page ignores taps.
Improve image delivery
72 KiB3 images could be 72 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Reduce unused CSS
41 KiBAbout 41 KiB of CSS is downloaded but never applied on this page.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Duplicated JavaScript
3 KiB3 KiB JavaScript is shipped twice across bundles.
Minify JavaScript
2 KiB2 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 11 ms
11 msYour server sent the HTML in 11 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 13.2 s
13.2 sYour largest element takes 13.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 14.4 s
14.4 sThe page becomes fully interactive after 14.4 s. Good is under 3.8 s.
Speed Index: 6.3 s
6.3 sVisually, the page fills in at 6.3 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 2.3 s
2.3 sThe first text or image appears after 2.3 s on a phone. Good is under 1.8 s.
Total Blocking Time: 233 ms
233 msScripts block taps and scrolling for 233 ms in total while the page loads. Good is under 200 ms.
Tap response (INP) got 11% slower for real visitors
+11%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 111 ms to 124 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.1 s
1.1 sReal visitors wait 1.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 129 ms
129 msReal visitors wait 129 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.0 s
1.0 sReal visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 634 ms
634 msReal visitors wait 634 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 21% faster for real visitors
-21%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.2 s to 0.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 2.6 MB in 258 requests
2.6 MBYour homepage downloads 2.6 MB in 258 requests on a phone: scripts 1.1 MB (116), other files 796 KiB (105) and images 276 KiB (14). Under 2 MB keeps phones on slow connections fast.
About 0.7 g of CO₂ per visit
0.73 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.73 g of CO₂e: 87.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
6 text elements with low contrast
6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Interactive controls must not be nested (1 element)
Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.
4 links without text
4 visible links have no text or label, so screen readers cannot say where they go.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (2 elements).
2 checks passed
Every image has alt text
All 42 images in the HTML carry an alt attribute.
48 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 3 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
2 H1 headlines
There are 2 <h1> headlines (“Engage Pickleball” and “CONTROL THE POINT.”). One clear main headline is easier for people and search engines.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
217 internal links, 28 external
The homepage links to 217 pages on engagepickleball.com.au and 28 external pages.
6 checks passed
Meta description: 144 characters
Your meta description is 144 characters: “Play with some of the leading pickleball paddles in the world. FREE Shipping. FREE 30-Day Test Drive. USAPA Approved. L…”.
Title: 38 characters
Your title is a healthy 38 characters: “Pickleball Paddles | Engage Pickleball”.
Canonical URL set
The canonical URL is https://engagepickleball.com/.
Structured data in place
Structured data found: Organization and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://engagepickleball.com/sitemap.xml.
AI search readiness
No llms.txt
There is no https://engagepickleball.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (831 words), so crawlers that don't run JavaScript still read it.
Other pages
6 pages without a meta description
https://engagepickleball.com/pages/x3-pro, https://engagepickleball.com/pages/engage-x2-pickleball-paddle, https://engagepickleball.com/pages/engage-axiom-pickleball-paddle, https://engagepickleball.com/pages/pro2, https://engagepickleball.com/collections/pursuit-series and https://engagepickleball.com/collections/encore have no meta description, so Google writes the search snippet from whatever text it finds.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 84 found) and read each the way a search engine does.
6 checks passed
Linked pages load
8 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 8 pages that loaded have a <title>.
Best practices
5 small tap targets
5 of 23 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “comet is not defined”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Phone number is not tap-to-call
Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 321 words of copy
The homepage carries about 321 words of visible text.
Urgency cues
The page uses urgency cues (a countdown or limited-time wording).
3 checks passed
19 calls to action
The homepage has 19 calls to action, for example “Shop All”, “Shop | All Paddles” and “Shop | Limited Time Offers”.
4 short forms
4 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Reddit Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
25 cookies set on arrival
25Opening the homepage sets 25 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
36 other companies contacted
Loading the homepage contacts 36 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at engagepickleball.com.au, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 7 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Attentive · Gorgias Live Chat Helpdesk · Yotpo Product Reviews · govx.com · cloudfront.net · socialsnowball.io · attn.tv
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- Tailwind CSS
- E-commerce
- Shopify
- Analytics
- Google Tag Manager
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 26 issues on engagepickleball.com.au, including 13 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.