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engravingselect.com website review

Visit site (opens in a new tab)Reviewed 5 November 202630 issues · 76 checks

This review found 30 issues worth fixing on engravingselect.com, 9 of them high impact, across 76 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of engravingselect.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. engravingselect.com at 0.4 s0.4 s
  2. engravingselect.com at 0.8 s0.8 s
  3. engravingselect.com at 1.1 s1.1 s
  4. engravingselect.com at 1.5 s1.5 s
  5. engravingselect.com at 1.9 s1.9 s
  6. engravingselect.com at 2.3 s2.3 s
  7. engravingselect.com at 2.6 s2.6 s
  8. engravingselect.com at 3.0 s3.0 s

engravingselect.com does not allow embedding, so this is Google's rendering of the page.

Speed

5 to fix71
  • Reduce unused JavaScript

    1.2 s · 263 KiB

    About 263 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.2 s faster on a phone.

  • Use efficient cache lifetimes

    750 ms · 271 KiB

    2 files are served with short cache lifetimes, so returning visitors download them again (271 KiB).

  • Mobile performance score: 71

    71/100

    Your mobile performance score is 71. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    750 ms

    26 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.

  • Improve image delivery

    300 ms · 261 KiB

    5 images could be 261 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

  • 3 third-party services on the page

    3 third-party services load with your homepage (Stripe, Google Tag Manager and Google Analytics), adding 445 KiB and 379 ms of main-thread time.

  • 4 long tasks on the main thread

    4 long tasks block the main thread while loading, the longest for 156 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Legacy JavaScript

    9 KiB

    Polyfills for old browsers add 9 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed
  • Main-thread work: 1.1 s

    A phone's processor spends 1.1 s on main-thread work while loading, 507 ms of it running JavaScript. That is comfortably low.

  • Server response: 43 ms

    43 ms

    Your server sent the HTML in 43 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix69
  • Largest Contentful Paint: 5.6 s

    5.6 s

    Your largest element takes 5.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • First Contentful Paint: 2.9 s

    2.9 s

    The first text or image appears after 2.9 s on a phone. Good is under 1.8 s.

  • Time to Interactive: 6.2 s

    6.2 s

    The page becomes fully interactive after 6.2 s. Good is under 3.8 s.

  • Speed Index: 3.5 s

    3.5 s

    Visually, the page fills in at 3.5 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 203 ms

    203 ms

    Scripts block taps and scrolling for 203 ms in total while the page loads. Good is under 200 ms.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

1 checks passed
  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

4 to fix36
  • Page weight: 6.9 MB in 78 requests

    6.9 MB

    Your homepage downloads 6.9 MB in 78 requests on a phone: images 6.3 MB (18), scripts 589 KiB (30) and stylesheets 52 KiB (24). Under 2 MB keeps phones on slow connections fast.

  • 7 images over 500 KB

    7 images weigh 4.1 MB together. On a phone connection a single image that size takes seconds.

  • 17 images in older formats

    17 images (6.2 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • An image on the first screen is lazy-loaded

    AboutAaronWebssiteBanner-1024x576.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 2.0 g of CO₂ per visit

    1.96 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.96 g of CO₂e: 235.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 9292
  • 2 tap targets too small

    2 tap targets are too small or too close together to hit reliably with a finger.

  • 2 images without alt text

    2 images have no alt text, which hurts accessibility and image search.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 3 links without text

    3 visible links have no text or label, so screen readers cannot say where they go.

  • ARIA role should be appropriate for the element (1 element)

    ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.

1 checks passed
  • 41 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 45 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 4 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9285
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • No robots.txt

    There is no robots.txt at engravingselect.com/robots.txt, the first file search crawlers ask for.

  • No favicon declared

    No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

  • 31 internal links, 2 external

    The homepage links to 31 pages on engravingselect.com and 2 external pages.

6 checks passed
  • Meta description: 156 characters

    Your meta description is 156 characters: “Engraving Select engraves promotional and gift items, trophies, awards, plaques, name badges, signs, and more for indiv…”.

  • Title: 60 characters

    Your title is a healthy 60 characters: “ENGRAVING SELECT | WELCOME! LASER ENGRAVING SERVICES & MERCH”.

  • Canonical URL set

    The canonical URL is https://www.engravingselect.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.engravingselect.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

1 checks passed
  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

Best practices

1 to fixGoogle 10093
  • 4 small tap targets

    4 of 10 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

8 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (engravingselect.com).

  • Valid certificate (38 days left)

    The certificate from Let's Encrypt · YR1 verifies for engravingselect.com and is valid for another 38 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://engravingselect.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 29 links work

    All 29 links checked from your homepage (27 internal, 2 external) answered without errors.

Domain and trust

  • No CAA record

    engravingselect.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    engravingselect.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 14 years old

    14 years

    engravingselect.com was registered in May 2012 through DreamHost, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until May 2027

    engravingselect.com is registered until May 2027.

Content and conversion

4 to fix64
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Thin social proof

    Social proof on the homepage: 3 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 43 words

    The homepage has only about 43 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

3 checks passed
  • 1 call to action

    The homepage has 1 call to action, for example “REQUEST AN ESTIMATE FOR ENGRAVING”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Google Analytics.

Email authentication

2 to fix40
  • No DMARC policy

    engravingselect.com has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.

  • No DKIM key on the usual selectors

    We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

  • Email authentication score: 40/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

1 checks passed
  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 mx include:netblocks.dreamhost.com include:relay.mailchannels.net -all”.

Privacy and tracking

1 to fix
  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 2 cookies set on arrival

    2

    Opening the homepage sets 2 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 5 other companies contacted

    Loading the homepage contacts 5 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

  • 1 plugin is behind its latest release.wp-ecommerce-paypal 2.0.5 → 2.0.6

Stack

CMS
WordPress 7.1.4
Framework
jQuery
Analytics
Google Analytics
Hosting
New Dream Network, LLC

Upkeep, stack, hiring and company data from programmable.info

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This review found 30 issues on engravingselect.com, including 10 speed issues, 3 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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