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enterade.com website review

Visit site (opens in a new tab)Reviewed 11 November 202627 issues · 81 checks

This review found 27 issues worth fixing on enterade.com, 7 of them high impact, across 81 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.8 s1.4 sJul 18Nov 71.6 s
Show as table
DateReal-visitor load time (LCP)
Jul 18, 20261.7 s
Jul 25, 20261.6 s
Aug 1, 20261.7 s
Aug 8, 20261.7 s
Aug 22, 20261.7 s
Aug 29, 20261.8 s
Sep 5, 20261.8 s
Sep 12, 20261.8 s
Sep 19, 20261.8 s
Sep 26, 20261.7 s
Oct 3, 20261.7 s
Oct 17, 20261.5 s
Oct 24, 20261.6 s
Oct 31, 20261.6 s
Nov 7, 20261.6 s
Real-visitor tap response (INP)75th percentile, phones
107 ms75 msJul 18Nov 779 ms
Show as table
DateReal-visitor tap response (INP)
Jul 18, 202688 ms
Jul 25, 202687 ms
Aug 1, 202695 ms
Aug 8, 202697 ms
Aug 22, 2026103 ms
Sep 12, 202683 ms
Nov 7, 202679 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of enterade.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. enterade.com at 0.7 s0.7 s
  2. enterade.com at 1.5 s1.5 s
  3. enterade.com at 2.2 s2.2 s
  4. enterade.com at 3.0 s3.0 s
  5. enterade.com at 3.7 s3.7 s
  6. enterade.com at 4.5 s4.5 s
  7. enterade.com at 5.2 s5.2 s
  8. enterade.com at 5.9 s5.9 s

Speed

7 to fix84
  • Render-blocking requests

    1.0 s

    12 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.0 s.

  • Mobile performance score: 84

    84/100

    Your mobile performance score is 84. Pages that score under 90 lose visitors before the first paint.

  • Improve image delivery

    500 ms · 59 KiB

    3 images could be 59 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 500 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, Facebook and Snapchat and others), adding 1.2 MB and 365 ms of main-thread time.

  • Use efficient cache lifetimes

    150 ms · 277 KiB

    23 files are served with short cache lifetimes, so returning visitors download them again (277 KiB).

  • Reduce unused JavaScript

    283 KiB

    About 283 KiB of JavaScript is downloaded but never used on this page.

  • Shopify adds 137 ms

    137 ms

    Shopify costs a phone 137 ms of main-thread work and 777 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2 long tasks on the main thread

    2 long tasks block the main thread while loading, the longest for 75 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    13 KiB

    Polyfills for old browsers add 13 KiB JavaScript that modern phones do not need.

  • Minify JavaScript

    8 KiB

    8 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed
  • Main-thread work: 1.7 s

    A phone's processor spends 1.7 s on main-thread work while loading, 724 ms of it running JavaScript. That is comfortably low.

  • Server response: 5 ms

    5 ms

    Your server sent the HTML in 5 ms, well inside Google's 600 ms guideline.

Core Web Vitals

2 to fix100
  • Time to Interactive: 8.7 s

    8.7 s

    The page becomes fully interactive after 8.7 s. Good is under 3.8 s.

  • Largest Contentful Paint: 4.4 s

    4.4 s

    Your largest element takes 4.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Tap response (INP) held steady for real visitors

    -7%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 88 ms to 79 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -4%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

10 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.6 s

    1.6 s

    Real visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 80 ms

    80 ms

    Real visitors wait 80 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.2 s

    1.2 s

    Real visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 542 ms

    542 ms

    Real visitors wait 542 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Speed Index: 3.0 s

    3.0 s

    Visually, the page fills in at 3.0 s (Speed Index), inside the 3.4 s “good” threshold.

  • Cumulative Layout Shift: 0.003

    0.003

    The layout barely moves while loading (CLS 0.003, good is under 0.1).

  • First Contentful Paint: 1.1 s

    1.1 s

    The first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.

  • Total Blocking Time: 13 ms

    13 ms

    Scripts block the page for only 13 ms while loading. Good is under 200 ms.

Images and page weight

1 to fix85
  • Page weight: 2.5 MB in 387 requests

    2.5 MB

    Your homepage downloads 2.5 MB in 387 requests on a phone: scripts 1.2 MB (152), other files 859 KiB (169) and images 210 KiB (37). Under 2 MB keeps phones on slow connections fast.

  • About 0.7 g of CO₂ per visit

    0.72 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.72 g of CO₂e: 86.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 9793
  • 18 text elements with low contrast

    18 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Summary elements must have discernible text (1 element)

    Summary elements must have discernible text: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

2 checks passed
  • Every image has alt text

    All 12 images in the HTML carry an alt attribute.

  • 46 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 10084
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Meta description is long (182 characters)

    Your meta description is 182 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No favicon declared

    No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

  • 50 internal links, 9 external

    The homepage links to 50 pages on enterade.com and 9 external pages.

6 checks passed
  • Title: 43 characters

    Your title is a healthy 43 characters: “enterade: Relief that's Real – enterade.com”.

  • Canonical URL set

    The canonical URL is https://www.enterade.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.enterade.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no https://www.enterade.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (638 words), so crawlers that don't run JavaScript still read it.

Other pages

3 to fix88
  • 2 pages without a meta description

    https://www.enterade.com/pages/ao-home and https://www.enterade.com/blogs/news/tagged/oncology have no meta description, so Google writes the search snippet from whatever text it finds.

  • 3 pages share a meta description

    https://www.enterade.com/pages/reimbursement, https://www.enterade.com/pages/articles and https://www.enterade.com/pages/published-studies use the same meta description. A description written for each page earns more clicks.

  • 3 pages without an H1

    https://www.enterade.com/pages/reimbursement, https://www.enterade.com/pages/articles and https://www.enterade.com/pages/published-studies have no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 page with very little text

    https://www.enterade.com/pages/published-studies has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 19 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    5 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 5 pages that loaded have a <title>.

Best practices

3 to fixGoogle 7376
  • 4 broken images

    4 images failed to load on a phone, for example https://d.adroll.com/uev/F2MEAQAE7RGK7PXGGVRRLD/H5Z7GKY5QBE4FCFJ4YRYS7/?af0=0fe6f973&adroll_fpc=e8d568f4d84bbf9b3f2dfc8bea6ddfdc-1794360591690&pv=37723115692.2397&arrfrr=https%3A%2F%2Fwww.enterade.com.

  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • Tap targets are thumb-sized

    10 of 10 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix83
  • Thin social proof

    Social proof on the homepage: 22 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 584 words of copy

    The homepage carries about 584 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Buy Now” and “START SHOPPING”.

  • 7 calls to action

    The homepage has 7 calls to action, for example “Buy Now”, “Contact Us” and “Start Shopping”.

  • 2 short forms

    2 short forms (2 fields at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Meta Pixel.

Privacy and tracking

1 to fix
  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Ads and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 31 cookies set on arrival

    31

    Opening the homepage sets 31 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 37 other companies contacted

    Loading the homepage contacts 37 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at enterade.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 13 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Smart Filter Search · Minmaxify Order Limits · Gempages Builder · Judge Me Reviews · Hulk Form Builder · Essential Announcer · Essential Announcement Bar · Smart Product Filters · Forms · trafficmanager.net · adroll.com · snapchat.com · cloudfront.net

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Bootstrap
E-commerce
Shopify
Hosting
Shopify

Company

Founded
2011
Headquarters
Norwood

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 27 issues on enterade.com, including 9 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Ranked channels, outreach sequences and content angles
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  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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