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entraid.com website review
Visit site (opens in a new tab)Reviewed 6 November 202643 issues · 105 checks
This review found 43 issues worth fixing on entraid.com, 17 of them high impact, across 105 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
76CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 3.3 s |
| May 23, 2026 | 3.3 s |
| May 30, 2026 | 3.3 s |
| Jun 6, 2026 | 3.2 s |
| Jun 13, 2026 | 3.3 s |
| Jun 20, 2026 | 3.4 s |
| Jun 27, 2026 | 3.2 s |
| Jul 4, 2026 | 3.3 s |
| Jul 11, 2026 | 3.3 s |
| Jul 18, 2026 | 3.3 s |
| Jul 25, 2026 | 3.5 s |
| Aug 1, 2026 | 3.4 s |
| Aug 8, 2026 | 3.3 s |
| Aug 15, 2026 | 3.2 s |
| Aug 22, 2026 | 3.3 s |
| Aug 29, 2026 | 3.5 s |
| Sep 5, 2026 | 3.5 s |
| Sep 12, 2026 | 3.4 s |
| Sep 19, 2026 | 3.4 s |
| Sep 26, 2026 | 3.4 s |
| Oct 3, 2026 | 3.4 s |
| Oct 10, 2026 | 3.5 s |
| Oct 17, 2026 | 3.4 s |
| Oct 24, 2026 | 3.3 s |
| Oct 31, 2026 | 3.3 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 114 ms |
| May 23, 2026 | 114 ms |
| May 30, 2026 | 113 ms |
| Jun 6, 2026 | 114 ms |
| Jun 13, 2026 | 114 ms |
| Jun 20, 2026 | 113 ms |
| Jun 27, 2026 | 116 ms |
| Jul 4, 2026 | 118 ms |
| Jul 11, 2026 | 121 ms |
| Jul 18, 2026 | 124 ms |
| Jul 25, 2026 | 129 ms |
| Aug 1, 2026 | 134 ms |
| Aug 8, 2026 | 138 ms |
| Aug 15, 2026 | 144 ms |
| Aug 22, 2026 | 143 ms |
| Aug 29, 2026 | 150 ms |
| Sep 5, 2026 | 162 ms |
| Sep 12, 2026 | 167 ms |
| Sep 19, 2026 | 168 ms |
| Sep 26, 2026 | 174 ms |
| Oct 3, 2026 | 163 ms |
| Oct 10, 2026 | 160 ms |
| Oct 17, 2026 | 158 ms |
| Oct 24, 2026 | 150 ms |
| Oct 31, 2026 | 151 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
entraid.com does not allow embedding, so this is Google's rendering of the page.
Speed
Reduce unused JavaScript
6.0 s · 1.1 MBAbout 1.1 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 6.0 s faster on a phone.
Improve image delivery
4.0 s · 1.4 MB6 images could be 1.4 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 4.0 s faster on a phone.
Render-blocking requests
3.2 s21 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.2 s.
Reduce unused CSS
1.6 s · 268 KiBAbout 268 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.6 s faster on a phone.
Use efficient cache lifetimes
300 ms · 3.0 MB24 files are served with short cache lifetimes, so returning visitors download them again (3.0 MB).
8 third-party services on the page
8 third-party services load with your homepage (Google CDN, Google Tag Manager and qiota.com and others), adding 2.8 MB and 788 ms of main-thread time.
Mobile performance score: 53
53/100Your mobile performance score is 53. Pages that score under 90 lose visitors before the first paint.
Google CDN adds 442 ms
442 msGoogle CDN costs a phone 442 ms of main-thread work and 736 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 3.0 s
A phone's processor spends 3.0 s on main-thread work while loading, 1.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Google Tag Manager adds 225 ms
225 msGoogle Tag Manager costs a phone 225 ms of main-thread work and 301 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
2,491 HTML elements
The page has 2,491 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Smart AdServer adds 29 ms
29 msSmart AdServer costs a phone 29 ms of main-thread work and 1.4 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
11 long tasks on the main thread
11 long tasks block the main thread while loading, the longest for 149 ms. During a long task the page ignores taps.
Minify CSS
15 KiB15 KiB could be saved by minifying CSS.
Legacy JavaScript
13 KiBPolyfills for old browsers add 13 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 99 ms
99 msYour server sent the HTML in 99 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user TTFB: 2.3 s
2.3 sReal visitors wait 2.3 s for your server to start answering (75th percentile). Good is under 800 ms.
Largest Contentful Paint: 24.3 s
24.3 sYour largest element takes 24.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 27.5 s
27.5 sThe page becomes fully interactive after 27.5 s. Good is under 3.8 s.
Speed Index: 7.6 s
7.6 sVisually, the page fills in at 7.6 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 3.0 s
3.0 sThe first text or image appears after 3.0 s on a phone. Good is under 1.8 s.
Real-user LCP: 3.4 s
3.4 sReal visitors wait 3.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Tap response (INP) got 32% slower for real visitors
+32%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 114 ms to 151 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user FCP: 2.6 s
2.6 sReal visitors see the first content after 2.6 s (75th percentile). Good is under 1.8 s.
Total Blocking Time: 374 ms
374 msScripts block taps and scrolling for 374 ms in total while the page loads. Good is under 200 ms.
Largest content (LCP) held steady for real visitors
0%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.3 s to 3.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
3 checks passed
Real-user INP: 136 ms
136 msReal visitors wait 136 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 8.7 MB in 147 requests
8.7 MBYour homepage downloads 8.7 MB in 147 requests on a phone: scripts 4.0 MB (56), images 2.9 MB (36) and stylesheets 1.0 MB (25). Under 2 MB keeps phones on slow connections fast.
1 image over 500 KB
Mobile_-_Grand_Angle_345x600_-_Juillet.gif weighs 833 KiB. On a phone connection a single image that size takes seconds.
9 images in older formats
9 images (1.5 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
4 images below the first screen load straight away
4 images further down the page (1.1 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 2.5 g of CO₂ per visit
2.45 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.45 g of CO₂e: 294.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
15 buttons without a name
15 buttons have no accessible name, so screen readers announce just “button”.
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
14 images without alt text
14 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (3 elements)
All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.
15 links without text
15 visible links have no text or label, so screen readers cannot say where they go.
6 form fields without a label
6 form fields have no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h3 → h5 and h3 → h5), which makes the page harder to scan with a screen reader.
1 checks passed
39 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 44 WCAG 2.2 A/AA and best-practice rules on the phone render: 39 passed and 5 failed. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
2 links crawlers can't follow
2 links have no real href, so search engines can't follow them.
547 internal links, 28 external
The homepage links to 547 pages on entraid.com and 28 external pages.
7 checks passed
Meta description: 129 characters
Your meta description is 129 characters: “Suivez l'actualité du machinisme et du matériel agricole, du management et de la gestion économique des agriculteurs et…”.
One H1 headline
Your main headline reads: “Entraid : le média des cuma et du matériel agricole”.
Title: 58 characters
Your title is a healthy 58 characters: “Entraid Médias : le média des cuma et du matériel agricole”.
Canonical URL set
The canonical URL is https://www.entraid.com/.
Structured data in place
Structured data found: BreadcrumbList, Organization, WebPage and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.entraid.com/sitemap_index.xml.
AI search readiness
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
Opted out of AI training for 1 crawler
robots.txt blocks GPTBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers, which the crawlers above handle.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (2,848 words), so crawlers that don't run JavaScript still read it.
Other pages
14 pages without a meta description
/nouveautes, /essais-et-avis, /comparateur-materiel-agricole-rayons-x, /guide-achat, /reglementation and /nouveautes/desherbage-electrique and 8 others have no meta description, so Google writes the search snippet from whatever text it finds.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 173 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Error: DATA LAYER INCLUSION VARIABLE DOES NOT EXIST”.
1 low-resolution image
1 image is served at too low a resolution for sharp phone screens.
Missing source maps
Large scripts ship without source maps.
2 checks passed
Tap targets are thumb-sized
19 of 21 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
3 broken external links
3 links to other sites are dead, for example https://boutique.entraid.com/nos-offres-abonnement (404).
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
Short HSTS lifetime
HSTS is set, but max-age is 180 days; one year is the recommended minimum.
1 link through redirect chains
1 link go through two or more redirects, for example https://www.entraid.com/wp-json/qiota/login.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
5 checks passed
Served over HTTPS
The homepage is served over HTTPS (entraid.com).
Valid certificate (56 days left)
The certificate from Google Trust Services · WE1 verifies for entraid.com and is valid for another 56 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
http:// redirects to https
http://entraid.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
Domain and trust
DNSSEC is off
entraid.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
3 checks passed
Domain is 28 years old
28 yearsentraid.com was registered in Feb 1998 through Gandi SAS. An established domain carries more trust with email providers and search engines.
Certificate issuers are restricted
CAA records allow only letsencrypt.org, digicert.com, ssl.com and pki.goog to issue certificates for entraid.com, so a mis-issued certificate from anyone else is refused.
Registered until Feb 2028
entraid.com is registered until Feb 2028.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 852 words of copy
The homepage carries about 852 words of visible text.
3 checks passed
2 short forms
2 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 144 testimonial or review blocks and 1 customer or partner logo.
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics and Meta Pixel.
Email authentication
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be entraid.com is still delivered. Reports are on, so moving to quarantine is the next step.
Email authentication score: 75/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 a mx include:_spf.google.com ip4:93.17.230.72 ip4:185.185.119.179 ip4:185.185.119.181 ip4:45.137.145.31 include:…”.
DKIM signing found
A DKIM key is published (selector “mail”), so receivers can verify mail really came from you.
Privacy and tracking
2 trackers load before any consent
2Before a visitor clicks anything, the page loads Google Ads and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
2 cookies set on arrival
2Opening the homepage sets 2 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
19 other companies contacted
Loading the homepage contacts 19 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
- It runs WordPress 6.8.3; the current release is 7.1.4.
- 1 plugin is behind its latest release.toplytics 4.1.1 → 4.1.6
Stack
- CMS
- WordPress 6.8.3
- Framework
- jQuery
- Analytics
- Google Analytics | Google Tag Manager
- Hosting
- Cloudflare
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 43 issues on entraid.com, including 22 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.