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eptmusa.com website review

Visit site (opens in a new tab)Reviewed 11 November 202619 issues · 57 checks

This review found 19 issues worth fixing on eptmusa.com, 6 of them high impact, across 57 checks. The most urgent: page weight: 13.6 MB. Google's speed test didn't respond, so speed is not measured here; your full playbook measures it. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Site score

Not scored yet: Google's speed test didn't run in this review. Re-run the review to get a score.

Real-visitor load time (LCP)75th percentile, phones
1.8 s1.3 sMay 23Nov 71.7 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.7 s
May 30, 20261.5 s
Jun 6, 20261.5 s
Jun 13, 20261.5 s
Jun 20, 20261.5 s
Jun 27, 20261.6 s
Jul 4, 20261.5 s
Jul 11, 20261.4 s
Jul 18, 20261.4 s
Jul 25, 20261.4 s
Aug 1, 20261.5 s
Aug 8, 20261.5 s
Aug 15, 20261.6 s
Aug 22, 20261.7 s
Aug 29, 20261.6 s
Sep 5, 20261.7 s
Sep 12, 20261.7 s
Sep 19, 20261.7 s
Sep 26, 20261.7 s
Oct 3, 20261.6 s
Oct 10, 20261.5 s
Oct 17, 20261.5 s
Oct 24, 20261.5 s
Oct 31, 20261.6 s
Nov 7, 20261.7 s
Real-visitor tap response (INP)75th percentile, phones
222 ms155 msMay 23Nov 7212 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026163 ms
May 30, 2026170 ms
Jun 6, 2026173 ms
Jun 13, 2026184 ms
Jun 20, 2026195 ms
Jun 27, 2026200 ms
Jul 4, 2026194 ms
Jul 11, 2026187 ms
Jul 18, 2026183 ms
Jul 25, 2026180 ms
Aug 1, 2026194 ms
Aug 8, 2026203 ms
Aug 15, 2026203 ms
Aug 22, 2026209 ms
Aug 29, 2026199 ms
Sep 5, 2026199 ms
Sep 12, 2026205 ms
Sep 19, 2026203 ms
Sep 26, 2026214 ms
Oct 3, 2026204 ms
Oct 10, 2026208 ms
Oct 17, 2026202 ms
Oct 24, 2026196 ms
Oct 31, 2026205 ms
Nov 7, 2026212 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

No screenshot is available for this review.

Speed

Not measured in this review.

Core Web Vitals

3 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on your site (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user INP: 216 ms

    216 ms

    Real visitors wait 216 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 25% slower for real visitors

    +25%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 163 ms to 212 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +2%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user LCP: 1.7 s

    1.7 s

    Real visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.02

    0.02

    For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.1 s

    1.1 s

    Real visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 310 ms

    310 ms

    Real visitors wait 310 ms for your server to start answering (75th percentile). Good is under 800 ms.

Images and page weight

1 to fix70
  • Page weight: 13.6 MB

    13.6 MB

    Your homepage downloads 13.6 MB on a phone, 8.0 MB of it images (59%). Under 2 MB keeps phones on slow connections fast.

  • About 3.8 g of CO₂ per visit

    3.84 g

    By the Sustainable Web Design model, a visit to your homepage emits about 3.84 g of CO₂e: 461.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fix93
  • 6 tap targets too small

    6 tap targets are too small or too close together to hit reliably with a finger.

  • Interactive controls must not be nested (1 element)

    Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 4 links without text

    4 visible links have no text or label, so screen readers cannot say where they go.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

  • Alternative text of images should not be repeated as text (1 element)

    Alternative text of images should not be repeated as text: 1 element on the page fails this check, rated minor by axe-core.

2 checks passed
  • Every image has alt text

    All 683 images in the HTML carry an alt attribute.

  • 54 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 60 WCAG 2.2 A/AA and best-practice rules on the phone render: 54 passed and 6 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

100
  • 250 internal links, 7 external

    The homepage links to 250 pages on eptmusa.com and 7 external pages.

8 checks passed
  • Meta description: 109 characters

    Your meta description is 109 characters: “Everyday pieces designed with premium fabrics, relaxed fits, and timeless silhouettes—made to wear on repeat.”.

  • One H1 headline

    Your main headline reads: “EPTM.”.

  • Title: 34 characters

    Your title is a healthy 34 characters: “EPTM. Everyday Essentials, Refined”.

  • Canonical URL set

    The canonical URL is https://eptmusa.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, FAQPage, Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://eptmusa.com/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,956 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://eptmusa.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 7 pages without a meta description

    https://eptmusa.com/collections/sets, https://eptmusa.com/collections/top, https://eptmusa.com/collections/woven-shirt, https://eptmusa.com/collections/hoodies, https://eptmusa.com/collections/jackets-1 and https://eptmusa.com/collections/bottoms and 1 other have no meta description, so Google writes the search snippet from whatever text it finds.

  • 12 pages without an H1

    https://eptmusa.com/collections/new-arrivals, https://eptmusa.com/collections/sets, https://eptmusa.com/collections/top, https://eptmusa.com/collections/woven-shirt, https://eptmusa.com/collections/vests and https://eptmusa.com/collections/hoodies and 6 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 106 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fix93
  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Uncaught ReferenceError: hcCountdownSettings is not defined”.

2 checks passed
  • Tap targets are thumb-sized

    29 of 36 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix50
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,543 words of copy

    The homepage carries about 1,543 words of visible text.

2 checks passed
  • 1 call to action

    The homepage has 1 call to action, for example “REGISTER”.

  • 4 short forms

    4 short forms (1 field at most) are right on the homepage.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 23 cookies set on arrival

    23

    Opening the homepage sets 23 cookies, 3 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 42 other companies contacted

    Loading the homepage contacts 42 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at eptmusa.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 12 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Triplewhale · Sales Discounts · Redo · Swatch King · Klaviyo Email Marketing Sms · Variant Image Swatch · Omnisend · Essential Icon Badge Banners · Infinite Color Search By Hoppn · signifyd.com · herokuapp.com · getredo.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Hosting
Shopify

Company

Headquarters
Los Angeles

Upkeep, stack, hiring and company data from programmable.info

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This review found 19 issues on eptmusa.com, including 3 speed issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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