eqclusive.com website review

The page goes through 2 redirects before it starts loading, costing about 10.1 s. Link and advertise the final URL directly.

loox.io costs a phone 1.4 s of main-thread work and 124 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

A phone's processor spends 9.5 s on main-thread work while loading, 4.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

The page has 7,320 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

5 third-party services load with your homepage (loox.io, codeblackbelt.com and Shopify and others), adding 1.2 MB and 2.2 s of main-thread time.

About 129 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 900 ms faster on a phone.

Your mobile performance score is 50. Pages that score under 90 lose visitors before the first paint.

19 files are served with short cache lifetimes, so returning visitors download them again (152 KiB).

codeblackbelt.com costs a phone 567 ms of main-thread work and 76 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

9 images could be 179 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

The HTML itself could arrive about 350 ms sooner: redirects, a slow server response or missing compression delay everything after it.

Shopify costs a phone 197 ms of main-thread work and 895 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

15 long tasks block the main thread while loading, the longest for 264 ms. During a long task the page ignores taps.

3 files block the first paint until they finish downloading. Deferring or inlining them could save about 150 ms.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

8 KiB JavaScript is shipped twice across bundles.

Polyfills for old browsers add 7 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 12.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Eqclusive Patented Packs of Brushes - Guaranteed shine”.

The page becomes fully interactive after 17.1 s. Good is under 3.8 s.

Visually, the page fills in at 6.7 s (Speed Index). Good is under 3.4 s.

Scripts block taps and scrolling for 559 ms in total while the page loads. Good is under 200 ms.

The first text or image appears after 2.9 s on a phone. Good is under 1.8 s.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 4.5 MB in 675 requests on a phone: other files 1.4 MB (270), scripts 1.4 MB (265) and images 973 KiB (42). Under 2 MB keeps phones on slow connections fast.

5 images further down the page (195 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 1.27 g of CO₂e: 151.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Form elements must have labels: 1 element on the page fails this check, rated critical by axe-core.

53 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.

Alternative text of images should not be repeated as text: 4 elements on the page fail this check, rated minor by axe-core.

Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

There are 4 <h1> headlines (“”, “Intelligent grooming begins beneath the surface.” and “The best grooming result does not begin with shin…”). One clear main headline is easier for people and search engines.

Your meta description is 290 characters; Google truncates after about 160, so the end of your pitch is cut.

1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

The homepage links to 115 pages on eqclusive.com and 13 external pages.

There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

/collections/eqclusive, /collections/books-ebooks, /collections/horse-bathing-accessories, /collections/bathing-horse-brushes and /collections/conditioners have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 48 found) and read each the way a search engine does.

1 image is served at too low a resolution for sharp phone screens.

HSTS is set, but max-age is 91 days; one year is the recommended minimum.

No Referrer-Policy header, so full URLs can leak to the sites you link to.

No Permissions-Policy header to switch off camera, microphone and location for embedded content.

X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

There is no /.well-known/security.txt telling researchers how to report a security problem to you.

eqclusive.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

eqclusive.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage carries about 627 words of visible text.

DMARC is set to p=none, so mail pretending to be eqclusive.com is still delivered. Add a report address, check the reports, then move to quarantine.

We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 12 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 17 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.