equallydistributed.com website review

12 files are served with short cache lifetimes, so returning visitors download them again (14.2 MB).

8 images could be 13.9 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 6.7 s faster on a phone.

Your mobile performance score is 62. Pages that score under 90 lose visitors before the first paint.

1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 900 ms.

About 54 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

1 long task block the main thread while loading, the longest for 159 ms. During a long task the page ignores taps.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 150 ms).

5 third-party services load with your homepage (center.io, leadpages.com and Calendly and others), adding 355 KiB and 64 ms of main-thread time.

23 KiB could be saved by minifying JavaScript.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Your largest element takes 14.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 49.9 s. Good is under 3.8 s.

Visually, the page fills in at 9.8 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 2.6 s on a phone. Good is under 1.8 s.

2 images have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 15.3 MB in 35 requests on a phone: images 14.7 MB (13), fonts 290 KiB (6) and HTML 176 KiB (3). Under 2 MB keeps phones on slow connections fast.

5 images weigh 14.2 MB together. On a phone connection a single image that size takes seconds.

5 images are downloaded at several times the size a phone draws them, for example o2xxq5s01szky3je04hdow94 at 2,808 px wide, shown at 351 px. Resized copies would save about 11.3 MB.

7 images (14.3 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

1 image further down the page (23 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 4.33 g of CO₂e: 519.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 tap targets are too small or too close together to hit reliably with a finger.

2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

All page content should be contained by landmarks: 26 elements on the page fail this check, rated moderate by axe-core.

5 visible links have no text or label, so screen readers cannot say where they go.

Your title is only 19 characters: “Equally Distributed”. Between 30 and 65 characters leaves room to say what you do and for whom.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

There are 6 <h1> headlines (“Wholesale Growth Strategy + Faire Management”, “BRANDS WE HAVE WORKED WITH” and “SERVICES”). One clear main headline is easier for people and search engines.

The homepage links to 15 pages on equallydistributed.com and 17 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

/contact and /our-brands use the same meta description. A description written for each page earns more clicks.

/contact has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 2 pages linked from your homepage and read each the way a search engine does.

7 of 12 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

The page uses 2 deprecated browser APIs that will stop working in future browsers (“`StorageType.persistent` is deprecated. Please use standardized `navigator.storage` instead.”).

1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

Chrome logged issues while loading the page (“Cookie”).

5 links to other sites are dead, for example https://pages.lpcontent.net/cdn-cgi/content?id=WPO2._14z1gPLXBM7O2FjWMfChgLClILhMUaZ4aAjaE-1793848521.492816-1.2.1.1-PGIxgXU0ANpdMsF.Wau6kvuNF340ahtZ.dkS70gk1lTVUZHbfftzt.oR1ALYS_nv (404).

No Content-Security-Policy header, the main browser-side defence against injected scripts.

Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

HSTS is set, but max-age is 182 days; one year is the recommended minimum.

There is no /.well-known/security.txt telling researchers how to report a security problem to you.

equallydistributed.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 219 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 7 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.