equilibra.it website review

13 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

37 images could be 1.7 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

21 files are served with short cache lifetimes, so returning visitors download them again (1.1 MB).

Your mobile performance score is 86. Pages that score under 90 lose visitors before the first paint.

8 third-party services load with your homepage (Optanon, Klaviyo and Clarity and others), adding 737 KiB and 613 ms of main-thread time.

A phone's processor spends 3.3 s on main-thread work while loading, 1.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

The page has 2,221 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

About 202 KiB of JavaScript is downloaded but never used on this page.

8 long tasks block the main thread while loading, the longest for 114 ms. During a long task the page ignores taps.

Polyfills for old browsers add 27 KiB JavaScript that modern phones do not need.

8 KiB JavaScript is shipped twice across bundles.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

The page becomes fully interactive after 11.1 s. Good is under 3.8 s.

Your largest element takes 3.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “The power of In & Out Beauty”.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 139 ms to 153 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.0 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 4.2 MB in 281 requests on a phone: images 2.4 MB (57), other files 809 KiB (109) and scripts 747 KiB (76). Under 2 MB keeps phones on slow connections fast.

hero-banner-collagene_mobile.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

1 image (34 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 1.19 g of CO₂e: 143.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

21 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

4 tap targets are too small or too close together to hit reliably with a finger.

Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

24 visible links have no text or label, so screen readers cannot say where they go.

Alternative text of images should not be repeated as text: 13 elements on the page fail this check, rated minor by axe-core.

Your title is only 27 characters: “Equilibra – Equilibra Store”. Between 30 and 65 characters leaves room to say what you do and for whom.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

Your <h1> is empty.

The homepage links to 494 pages on equilibra.it and 22 external pages.

/pages/contact, /pages/integratori, /pages/perfomance-sportiva and /collections/promo-beauty-in-out have no meta description, so Google writes the search snippet from whatever text it finds.

/collections/vitamine, /collections/magnesio-1, /pages/perfomance-sportiva, /collections/tono-ed-energia, /collections/collagene and /collections/hair-care and 7 others have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 187 found) and read each the way a search engine does.

1 error was logged to the browser console while the page loaded, for example “Uncaught SyntaxError: Cannot use import statement outside a module”.

HSTS is set, but max-age is 91 days; one year is the recommended minimum.

No Referrer-Policy header, so full URLs can leak to the sites you link to.

No Permissions-Policy header to switch off camera, microphone and location for embedded content.

X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

There is no /.well-known/security.txt telling researchers how to report a security problem to you.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

Your homepage shows a map but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

Social proof on the homepage: 5 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage shows no opening hours. If customers visit or call, show when.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 1,006 words of visible text.

DMARC is set to p=none, so mail pretending to be equilibra.it is still delivered. Add a report address, check the reports, then move to quarantine.

We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager, Klaviyo, Meta Pixel and Microsoft Clarity and 1 more (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

Opening the homepage sets 16 cookies (measured from a US location before any click).

Loading the homepage contacts 22 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.