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ericboggs.com website review

Visit site (opens in a new tab)Reviewed 11 November 202633 issues · 73 checks

This review found 33 issues worth fixing on ericboggs.com, 10 of them high impact, across 73 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of ericboggs.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. ericboggs.com at 0.4 s0.4 s
  2. ericboggs.com at 0.8 s0.8 s
  3. ericboggs.com at 1.1 s1.1 s
  4. ericboggs.com at 1.5 s1.5 s
  5. ericboggs.com at 1.9 s1.9 s
  6. ericboggs.com at 2.3 s2.3 s
  7. ericboggs.com at 2.6 s2.6 s
  8. ericboggs.com at 3.0 s3.0 s

Speed

7 to fix55
  • Render-blocking requests

    5.7 s

    18 files block the first paint until they finish downloading. Deferring or inlining them could save about 5.7 s.

  • Reduce unused JavaScript

    2.7 s · 600 KiB

    About 600 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.7 s faster on a phone.

  • Mobile performance score: 55

    55/100

    Your mobile performance score is 55. Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Squarespace, Google Tag Manager and Facebook and others), adding 1.5 MB and 756 ms of main-thread time.

  • Reduce unused CSS

    450 ms · 77 KiB

    About 77 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Squarespace adds 430 ms

    430 ms

    Squarespace costs a phone 430 ms of main-thread work and 873 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    300 ms · 45 KiB

    Polyfills for old browsers add 45 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.

  • 7 long tasks on the main thread

    7 long tasks block the main thread while loading, the longest for 184 ms. During a long task the page ignores taps.

  • Use efficient cache lifetimes

    107 KiB

    7 files are served with short cache lifetimes, so returning visitors download them again (107 KiB).

  • Font display

    100 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

  • Improve image delivery

    98 KiB

    1 image could be 98 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 1.3 s

    A phone's processor spends 1.3 s on main-thread work while loading, 652 ms of it running JavaScript. That is comfortably low.

  • Server response: 28 ms

    28 ms

    Your server sent the HTML in 28 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix61
  • Largest Contentful Paint: 11.2 s

    11.2 s

    Your largest element takes 11.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • First Contentful Paint: 5.9 s

    5.9 s

    The first text or image appears after 5.9 s on a phone. Good is under 1.8 s.

  • Time to Interactive: 13.0 s

    13.0 s

    The page becomes fully interactive after 13.0 s. Good is under 3.8 s.

  • Speed Index: 6.0 s

    6.0 s

    Visually, the page fills in at 6.0 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 255 ms

    255 ms

    Scripts block taps and scrolling for 255 ms in total while the page loads. Good is under 200 ms.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

1 checks passed
  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix97
  • An image on the first screen is lazy-loaded

    IMG_2667.jpeg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 0.5 g of CO₂ per visit

    0.48 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.48 g of CO₂e: 57.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Page weight: 1.7 MB in 71 requests

    1.7 MB

    Your homepage downloads 1.7 MB in 71 requests on a phone: scripts 1.2 MB (34), images 193 KiB (6) and fonts 154 KiB (8). That is a lean page.

  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 9694
  • 3 text elements with low contrast

    3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

2 checks passed
  • Every image has alt text

    All 1 image in the HTML carry an alt attribute.

  • 35 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 39 WCAG 2.2 A/AA and best-practice rules on the phone render: 35 passed and 4 failed. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 10076
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is short (10 characters)

    Your title is only 10 characters: “Eric Boggs”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • Structured data has 2 problems

    Structured data found (LocalBusiness, Organization and WebSite) but with 2 problems, for example “Organization: missing name”.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 7 internal links, 7 external

    The homepage links to 7 pages on ericboggs.com and 7 external pages.

4 checks passed
  • Meta description: 100 characters

    Your meta description is 100 characters: “Eric Boggs writes about entrepreneurship, online marketing, and SaaS. And sometimes about parenting.”.

  • Canonical URL set

    The canonical URL is http://ericboggs.com/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at http://ericboggs.com/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (1 of 6 facts)

    Your Organization JSON-LD is missing url, logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no https://ericboggs.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (188 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 1 page without a meta description

    https://ericboggs.com/blog has no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    https://ericboggs.com/blog has no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 internal page checked

    We fetched 1 page linked from your homepage and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 1 page we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 1 page that loaded have a <title>.

Best practices

2 to fixGoogle 10087
  • 3 small tap targets

    3 of 10 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://static1.squarespace.com/static/sitecss/500987d4e4b039e596610421/1448/55f0aac0e4b0f…”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

6 to fix56
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • Thin social proof

    Social proof on the homepage: 1 testimonial or review block. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 168 words

    The homepage has only about 168 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

3 checks passed
  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Google Analytics.

  • LocalBusiness structured data

    Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.

Privacy and tracking

1 to fix
  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 6 cookies set on arrival

    6

    Opening the homepage sets 6 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 12 other companies contacted

    Loading the homepage contacts 12 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at ericboggs.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
Squarespace
Analytics
Google Analytics
Hosting
Squarespace

Upkeep, stack, hiring and company data from programmable.info

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This review found 33 issues on ericboggs.com, including 12 speed issues, 4 SEO issues and 6 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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