erikamatosphotography.com website review

• Google's speed test didn't respond

  Google's speed test didn't respond for this site, so speed and Core Web Vitals are not measured here. Your full playbook measures them.

Not measured in this review.

• 7 images far larger than shown

  540 KiB

  7 images are downloaded at several times the size a phone draws them, for example b4c15165-ca50-469a-800f-a2abf3fc7ae8_rw_600.jpg at 390 px wide, shown at 109 px. Resized copies would save about 540 KiB.

  Elements (5)

• Page weight: 3.2 MB

  3.2 MB

  Your homepage downloads 3.2 MB on a phone, 1.7 MB of it images (54%). Under 2 MB keeps phones on slow connections fast.

• 12 images in older formats

  12 images (1.4 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  Elements (5)

• 3 images below the first screen load straight away

  3 images further down the page (574 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  Elements (3)

• About 0.9 g of CO₂ per visit

  0.92 g

  By the Sustainable Web Design model, a visit to your homepage emits about 0.92 g of CO₂e: 109.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

• 34 images without alt text

  34 images have no alt text, which hurts accessibility and image search.

  View sourceElements (3)

• All page content should be contained by landmarks (1 element)

  All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  Elements (1)

• 4 form fields without a label

  4 form fields have no label, so screen readers announce an empty box and autofill guesses.

  View source

• 3 links without text

  3 visible links have no text or label, so screen readers cannot say where they go.

  Elements (3)

• Title is long (78 characters)

  Your title is 78 characters, so Google will cut it off around 60: “Brand & Motherhood Photographer in Central Coast NSW | Erika Matos Photography”.

  View source

• No structured data

  No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

• Meta description is long (196 characters)

  Your meta description is 196 characters; Google truncates after about 160, so the end of your pitch is cut.

  View source

• 9 internal links, 8 external

  The homepage links to 9 pages on erikamatosphotography.com and 8 external pages.

• No Organization structured data

  There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

• No llms.txt

  There is no https://erikamatosphotography.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

• 2 pages share a title

  / and https://erikamatosphotography.com/home all use the title “Brand & Motherhood Photographer in Central Coast NSW | Erika Matos Ph…”. Search engines can't tell which page to show for a search, so each competes with the others.

  Elements (2)

• 1 page with very little text

  https://erikamatosphotography.com/work-with-me has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

• 4 internal pages checked

  We fetched 4 pages linked from your homepage and read each the way a search engine does.

• No call to action on the first screen

  On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

• No calls to action

  We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

• No social proof

  No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

• No analytics detected

  No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

• No risk reducer

  No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

• About 355 words of copy

  The homepage carries about 355 words of visible text.

• 3 trackers load before any consent

  3

  Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

• 4 cookies set on arrival

  4

  Opening the homepage sets 4 cookies (measured from a US location before any click).

• No consent tool detected

  No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

• 7 other companies contacted

  Loading the homepage contacts 7 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.