ernest.ca website review

About 255 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.1 s faster on a phone.

Your mobile performance score is 62 (desktop: 96). Pages that score under 90 lose visitors before the first paint.

12 images could be 881 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

About 68 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 480 ms faster on a phone.

9 files are served with short cache lifetimes, so returning visitors download them again (49 KiB).

8 third-party services load with your homepage (Google Tag Manager, 9gtb.com and Shopify and others), adding 528 KiB and 120 ms of main-thread time.

2 long tasks block the main thread while loading, the longest for 164 ms. During a long task the page ignores taps.

4 files block the first paint until they finish downloading. Deferring or inlining them could save about 150 ms.

Desktop scores 96 but mobile only 62. A gap that wide usually means heavy scripts and images that hit phones hardest.

8 KiB could be saved by minifying CSS.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 KiB could be saved by minifying JavaScript.

Your largest element takes 9.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 9.9 s. Good is under 3.8 s.

The first text or image appears after 3.7 s on a phone. Good is under 1.8 s.

Visually, the page fills in at 6.2 s (Speed Index). Good is under 3.4 s.

Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 88 ms to 122 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 22.9 MB in 169 requests on a phone: media 18.7 MB (3), images 2.6 MB (31) and scripts 731 KiB (50). Under 2 MB keeps phones on slow connections fast.

6 images further down the page (156 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 6.50 g of CO₂e: 780.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

5 tap targets are too small or too close together to hit reliably with a finger.

2 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

1 visible link has no text or label, so screen readers cannot say where it goes.

Alternative text of images should not be repeated as text: 1 element on the page fails this check, rated minor by axe-core.

1 link has no real href, so search engines can't follow it.

The homepage links to 131 pages on ernest.ca and 7 external pages.

/apps/store-locator has no meta description, so Google writes the search snippet from whatever text it finds.

/apps/store-locator, /collections/chemises-habillees, /collections/vestons-sport, /collections/complets, /collections/pantalons and /collections/jeans-et-chinos have no <h1> headline, so visitors and search engines get no clear main topic.

/collections/pantalons has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 15 pages linked from your homepage (of 59 found) and read each the way a search engine does.

7 of 16 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

HSTS is set, but max-age is 91 days; one year is the recommended minimum.

1 link go through two or more redirects, for example http://facebook.com/ernest.ca/.

No Referrer-Policy header, so full URLs can leak to the sites you link to.

No Permissions-Policy header to switch off camera, microphone and location for embedded content.

X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

There is no /.well-known/security.txt telling researchers how to report a security problem to you.

ernest.ca's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 179 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Before a visitor clicks anything, the page loads Google Tag Manager and Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 6 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 28 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.