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esoft.com website review
Visit site (opens in a new tab)Reviewed 30 October 202643 issues · 109 checks
This review found 43 issues worth fixing on esoft.com, 11 of them high impact, across 109 checks. The most urgent: page weight: 12.4 MB in 225 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
74CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 2.8 s |
| May 16, 2026 | 2.9 s |
| May 23, 2026 | 3.1 s |
| May 30, 2026 | 3.2 s |
| Jun 6, 2026 | 3.3 s |
| Jun 13, 2026 | 3.0 s |
| Jun 20, 2026 | 2.8 s |
| Jun 27, 2026 | 2.8 s |
| Jul 4, 2026 | 2.9 s |
| Jul 11, 2026 | 3.2 s |
| Jul 18, 2026 | 3.2 s |
| Jul 25, 2026 | 3.2 s |
| Aug 1, 2026 | 3.3 s |
| Aug 8, 2026 | 3.3 s |
| Aug 15, 2026 | 3.6 s |
| Aug 22, 2026 | 3.6 s |
| Aug 29, 2026 | 3.6 s |
| Sep 5, 2026 | 3.9 s |
| Sep 12, 2026 | 4.1 s |
| Oct 3, 2026 | 5.5 s |
| Oct 10, 2026 | 4.6 s |
| Oct 17, 2026 | 3.8 s |
| Oct 24, 2026 | 3.2 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 160 ms |
| May 16, 2026 | 162 ms |
| May 23, 2026 | 185 ms |
| May 30, 2026 | 190 ms |
| Jun 6, 2026 | 187 ms |
| Jun 13, 2026 | 183 ms |
| Jun 20, 2026 | 177 ms |
| Jun 27, 2026 | 154 ms |
| Jul 4, 2026 | 177 ms |
| Jul 11, 2026 | 186 ms |
| Jul 18, 2026 | 169 ms |
| Jul 25, 2026 | 171 ms |
| Aug 1, 2026 | 173 ms |
| Aug 8, 2026 | 167 ms |
| Aug 15, 2026 | 167 ms |
| Aug 22, 2026 | 162 ms |
| Aug 29, 2026 | 160 ms |
| Sep 5, 2026 | 154 ms |
| Sep 12, 2026 | 126 ms |
| Oct 3, 2026 | 121 ms |
| Oct 24, 2026 | 419 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Mobile performance score: 48
48/100Your mobile performance score is 48. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 8.2 s
A phone's processor spends 8.2 s on main-thread work while loading, 4.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Framer CDN, Google Tag Manager and ContentSquare and others), adding 12.3 MB and 2.2 s of main-thread time.
Reduce unused JavaScript
450 ms · 1.6 MBAbout 1.6 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.
Framer CDN adds 814 ms
814 msFramer CDN costs a phone 814 ms of main-thread work and 9.4 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
1.6 MB35 images could be 1.6 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Google Tag Manager adds 511 ms
511 msGoogle Tag Manager costs a phone 511 ms of main-thread work and 535 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
ContentSquare adds 450 ms
450 msContentSquare costs a phone 450 ms of main-thread work and 163 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Vimeo adds 180 ms
180 msVimeo costs a phone 180 ms of main-thread work and 2.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 365 ms. During a long task the page ignores taps.
Use efficient cache lifetimes
327 KiB37 files are served with short cache lifetimes, so returning visitors download them again (327 KiB).
2,553 HTML elements
The page has 2,553 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Reduce unused CSS
22 KiBAbout 22 KiB of CSS is downloaded but never applied on this page.
Legacy JavaScript
12 KiBPolyfills for old browsers add 12 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 35 ms
35 msYour server sent the HTML in 35 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user INP: 523 ms
523 msReal visitors wait 523 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Largest Contentful Paint: 32.6 s
32.6 sYour largest element takes 32.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Industry-leading AI and expert human editing for real estat…”.
Speed Index: 21.9 s
21.9 sVisually, the page fills in at 21.9 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 50.8 s
50.8 sThe page becomes fully interactive after 50.8 s. Good is under 3.8 s.
Total Blocking Time: 669 ms
669 msScripts block taps and scrolling for 669 ms in total while the page loads. Good is under 200 ms.
Real-user LCP: 3.0 s
3.0 sReal visitors wait 3.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Tap response (INP) got 68% slower for real visitors
+68%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 160 ms to 419 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 22% slower for real visitors
+22%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.8 s to 3.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user FCP: 2.5 s
2.5 sReal visitors see the first content after 2.5 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 1.5 s
1.5 sReal visitors wait 1.5 s for your server to start answering (75th percentile). Good is under 800 ms.
3 checks passed
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
First Contentful Paint: 1.1 s
1.1 sThe first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 12.4 MB in 225 requests
12.4 MBYour homepage downloads 12.4 MB in 225 requests on a phone: images 8.8 MB (74), scripts 3.1 MB (77) and fonts 207 KiB (8). Under 2 MB keeps phones on slow connections fast.
14 images below the first screen load straight away
14 images further down the page (509 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
1 image far larger than shown
62 KiB1 image is downloaded at several times the size a phone draws it, for example sfZKI8ItMnSHUqoUAnpERBH4mg.png at 512 px wide, shown at 34 px. Resized copies would save about 62 KiB.
2 images in older formats
2 images (79 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 3.5 g of CO₂ per visit
3.52 gBy the Sustainable Web Design model, a visit to your homepage emits about 3.52 g of CO₂e: 422.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
2 buttons without a name
2 buttons have no accessible name, so screen readers announce just “button”.
4 text elements with low contrast
4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
All page content should be contained by landmarks (34 elements)
All page content should be contained by landmarks: 34 elements on the page fail this check, rated moderate by axe-core.
Document should not have more than one banner landmark (1 element)
Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
5 links without text
5 visible links have no text or label, so screen readers cannot say where they go.
Headings skip levels
Headings skip levels (h1 → h6, h1 → h6 and h1 → h6), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 195 images in the HTML carry an alt attribute.
39 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 45 WCAG 2.2 A/AA and best-practice rules on the phone render: 39 passed and 6 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
4 H1 headlines
There are 4 <h1> headlines (“Industry-leading AI and expert human editing for …”, “Industry-leading AI and expert human editing for …” and “Industry-leading AI and expert human editing for …”). One clear main headline is easier for people and search engines.
1 link crawlers can't follow
1 link has no real href, so search engines can't follow it.
103 internal links, 12 external
The homepage links to 103 pages on esoft.com and 12 external pages.
7 checks passed
Meta description: 157 characters
Your meta description is 157 characters: “Scale your real estate media business with Esoft: AI + human photo editing, video, floor plans and 3D staging. 300M+ ph…”.
Title: 55 characters
Your title is a healthy 55 characters: “Esoft | AI & Expert Real Estate Photo and Video Editing”.
Canonical URL set
The canonical URL is https://esoft.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://esoft.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Text is in the HTML
Your server sends the page's text in the HTML (1,260 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (17 KiB, 60 links), a plain-text guide to the site for AI tools.
Other pages
1 linked page hidden from search
/book-demo is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
1 page without an H1
/book-demo has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 17 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
2 third-party cookies
2 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
9 of 10 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
No clickjacking protection
Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
6 checks passed
Served over HTTPS
The homepage is served over HTTPS (esoft.com).
Valid certificate (110 days left)
The certificate from Amazon · Amazon RSA 2048 M04 verifies for esoft.com and is valid for another 110 days.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
http:// redirects to https
http://esoft.com redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
All 22 links work
All 22 links checked from your homepage (18 internal, 4 external) answered without errors.
Domain and trust
No CAA record
esoft.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
esoft.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 33 years old
33 yearsesoft.com was registered in Jun 1993 through Amazon Registrar, Inc.. An established domain carries more trust with email providers and search engines.
Registered until Jun 2027
esoft.com is registered until Jun 2027.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 449 words of copy
The homepage carries about 449 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Get a demo” and “Get started”.
21 calls to action
The homepage has 21 calls to action, for example “Get a demo”, “Book a Demo” and “Get started”.
Social proof on the page
Social proof on the homepage: 1 testimonial or review block, 19 customer or partner logos and 21 trust badges.
Analytics in place
Analytics detected: Google Tag Manager, Microsoft Clarity and LinkedIn Insight.
Email authentication
Email authentication score: 95/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: reject
DMARC tells receivers to reject mail that fails authentication, and sends you reports.
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.esoft_com._d.easydmarc.pro ~all”.
DKIM signing found
A DKIM key is published (selector “selector2”, “k1” and “s1”), so receivers can verify mail really came from you.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, LinkedIn Insight and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
12 cookies set on arrival
12Opening the homepage sets 12 cookies, 2 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
27 other companies contacted
Loading the homepage contacts 27 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- CMS
- Framer 13ebf9e
- Analytics
- Google Tag Manager | Microsoft Clarity
- Hosting
- CloudFront
Company
- Founded
- 1984
- Headquarters
- Broomfield
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 43 issues on esoft.com, including 23 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.