esskcustoms.com website review

A phone's processor spends 4.5 s on main-thread work while loading, 1.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

Your mobile performance score is 84. Pages that score under 90 lose visitors before the first paint.

7 third-party services load with your homepage (Shopify, Google CDN and Snapchat and others), adding 1.3 MB and 852 ms of main-thread time.

Shopify costs a phone 397 ms of main-thread work and 816 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

4 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.

About 408 KiB of JavaScript is downloaded but never used on this page.

Google CDN costs a phone 307 ms of main-thread work and 299 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

8 long tasks block the main thread while loading, the longest for 308 ms. During a long task the page ignores taps.

The page has 2,171 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

13 files are served with short cache lifetimes, so returning visitors download them again (94 KiB).

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

About 27 KiB of CSS is downloaded but never applied on this page.

1 image could be 6 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

3 KiB JavaScript is shipped twice across bundles.

The page becomes fully interactive after 10.7 s. Good is under 3.8 s.

Scripts block taps and scrolling for 484 ms in total while the page loads. Good is under 200 ms.

Your largest element takes 2.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Select your vehicle make to find compatible parts.”.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 96 ms to 108 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.3 s to 1.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 2.6 MB in 375 requests on a phone: scripts 1.2 MB (153), other files 964 KiB (171) and HTML 153 KiB (9). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 0.73 g of CO₂e: 87.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Scrollable region must have keyboard access: 2 elements on the page fail this check, rated serious by axe-core.

1 frame has no title, so screen-reader users cannot tell what it contains.

All page content should be contained by landmarks: 10 elements on the page fail this check, rated moderate by axe-core.

9 visible links have no text or label, so screen readers cannot say where they go.

Your meta description is 259 characters; Google truncates after about 160, so the end of your pitch is cut.

Your <h1> is empty.

The homepage links to 223 pages on esskcustoms.com and 2 external pages.

Your homepage links to https://www.esskcustoms.com/en-us/collections/reverse-light-kits, which answers with an error. Visitors hit a dead end and search engines drop it.

https://www.esskcustoms.com/en-us/collections/universal-off-road-led-pods, https://www.esskcustoms.com/en-us/collections/universal-led-light-bars, https://www.esskcustoms.com/en-us/collections/vehicle-specific-light-bar-kits, https://www.esskcustoms.com/en-us/collections/off-road-parts-wiring, https://www.esskcustoms.com/en-us/collections/ditch-light-brackets and https://www.esskcustoms.com/en-us/collections/led-grilles and 8 others have no meta description, so Google writes the search snippet from whatever text it finds.

https://www.esskcustoms.com/en-us/collections/universal-off-road-led-pods, https://www.esskcustoms.com/en-us/collections/universal-led-light-bars, https://www.esskcustoms.com/en-us/collections/vehicle-specific-light-bar-kits, https://www.esskcustoms.com/en-us/collections/off-road-parts-wiring, https://www.esskcustoms.com/en-us/collections/ditch-light-brackets and https://www.esskcustoms.com/en-us/collections/led-grilles and 2 others took over 3 s to send their HTML from our server.

We fetched 15 pages linked from your homepage (of 198 found) and read each the way a search engine does.

1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

Chrome logged issues while loading the page (“Cookie”).

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

Social proof on the homepage: 2 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

The homepage has only about 216 words of visible text; thin pages give Google and first-time buyers little to go on.

The homepage shows no opening hours. If customers visit or call, show when.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Ads and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 22 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 30 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.