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eternal.hu website review
Visit site (opens in a new tab)Reviewed 13 November 202629 issues · 81 checks
This review found 29 issues worth fixing on eternal.hu, 9 of them high impact, across 81 checks. The most urgent: 1 button without a name. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
85B- #14,962 of 109,350 reviewed websitesbeats 82%
- #9,513 of 61,859 online storesbeats 79%
- #9,250 of 56,401 Shopify storesbeats 78%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.7 s |
| May 30, 2026 | 1.7 s |
| Jun 6, 2026 | 1.7 s |
| Jun 13, 2026 | 1.7 s |
| Jun 20, 2026 | 1.7 s |
| Jun 27, 2026 | 1.7 s |
| Jul 4, 2026 | 1.7 s |
| Jul 11, 2026 | 1.7 s |
| Jul 18, 2026 | 1.8 s |
| Jul 25, 2026 | 1.8 s |
| Aug 1, 2026 | 1.8 s |
| Aug 8, 2026 | 1.9 s |
| Aug 15, 2026 | 1.9 s |
| Aug 22, 2026 | 1.9 s |
| Aug 29, 2026 | 1.9 s |
| Sep 5, 2026 | 1.8 s |
| Sep 12, 2026 | 1.8 s |
| Sep 19, 2026 | 1.7 s |
| Sep 26, 2026 | 1.7 s |
| Oct 3, 2026 | 1.7 s |
| Oct 10, 2026 | 1.7 s |
| Oct 17, 2026 | 1.8 s |
| Oct 24, 2026 | 1.8 s |
| Oct 31, 2026 | 1.8 s |
| Nov 7, 2026 | 1.8 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 171 ms |
| May 30, 2026 | 177 ms |
| Jun 6, 2026 | 179 ms |
| Jun 13, 2026 | 174 ms |
| Jun 20, 2026 | 176 ms |
| Jun 27, 2026 | 179 ms |
| Jul 4, 2026 | 178 ms |
| Jul 11, 2026 | 184 ms |
| Jul 18, 2026 | 181 ms |
| Jul 25, 2026 | 178 ms |
| Aug 1, 2026 | 184 ms |
| Aug 8, 2026 | 198 ms |
| Aug 15, 2026 | 209 ms |
| Aug 22, 2026 | 217 ms |
| Aug 29, 2026 | 221 ms |
| Sep 5, 2026 | 213 ms |
| Sep 12, 2026 | 221 ms |
| Sep 19, 2026 | 212 ms |
| Sep 26, 2026 | 212 ms |
| Oct 3, 2026 | 212 ms |
| Oct 10, 2026 | 202 ms |
| Oct 17, 2026 | 205 ms |
| Oct 24, 2026 | 198 ms |
| Oct 31, 2026 | 191 ms |
| Nov 7, 2026 | 181 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
3,076 HTML elements
The page has 3,076 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Reduce unused JavaScript
300 ms · 1.1 MBAbout 1.1 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Shopify and pop-convert.com and others), adding 2.2 MB and 1.1 s of main-thread time.
Mobile performance score: 70
70/100Your mobile performance score is 70. Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
850 ms5 files block the first paint until they finish downloading. Deferring or inlining them could save about 850 ms.
Shopify adds 412 ms
412 msShopify costs a phone 412 ms of main-thread work and 1.3 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
521 KiB22 files are served with short cache lifetimes, so returning visitors download them again (521 KiB).
Google Tag Manager adds 430 ms
430 msGoogle Tag Manager costs a phone 430 ms of main-thread work and 516 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 3.7 s
A phone's processor spends 3.7 s on main-thread work while loading, 1.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Improve image delivery
150 ms · 74 KiB5 images could be 74 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
Reduce unused CSS
150 ms · 34 KiBAbout 34 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
11 long tasks on the main thread
11 long tasks block the main thread while loading, the longest for 178 ms. During a long task the page ignores taps.
Legacy JavaScript
31 KiBPolyfills for old browsers add 31 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
3 KiB3 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 16 ms
16 msYour server sent the HTML in 16 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 22.4 s
22.4 sThe page becomes fully interactive after 22.4 s. Good is under 3.8 s.
Largest Contentful Paint: 4.6 s
4.6 sYour largest element takes 4.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Total Blocking Time: 432 ms
432 msScripts block taps and scrolling for 432 ms in total while the page loads. Good is under 200 ms.
Speed Index: 4.6 s
4.6 sVisually, the page fills in at 4.6 s (Speed Index). Good is under 3.4 s.
6 images without width and height
6 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+7%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 171 ms to 181 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+3%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.8 s
1.8 sReal visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 178 ms
178 msReal visitors wait 178 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.06
0.06For real visitors the layout shifts by 0.06 (75th percentile). Good is under 0.1.
Real-user FCP: 1.3 s
1.3 sReal visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 682 ms
682 msReal visitors wait 682 ms for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 1.2 s
1.2 sThe first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0.001
0.001The layout barely moves while loading (CLS 0.001, good is under 0.1).
Images and page weight
Page weight: 3.9 MB in 303 requests
3.9 MBYour homepage downloads 3.9 MB in 303 requests on a phone: scripts 2.2 MB (77), other files 1.1 MB (150) and images 294 KiB (36). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
img_62158227079434_jpg.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
About 1.1 g of CO₂ per visit
1.11 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.11 g of CO₂e: 133.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
1 button without a name
1 button has no accessible name, so screen readers announce just “button”.
15 text elements with low contrast
15 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
All page content should be contained by landmarks (3 elements)
All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.
12 links without text
12 visible links have no text or label, so screen readers cannot say where they go.
2 checks passed
Every image has alt text
All 51 images in the HTML carry an alt attribute.
53 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 58 WCAG 2.2 A/AA and best-practice rules on the phone render: 53 passed and 5 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
One H1 headline
Your <h1> is empty.
250 internal links, 10 external
The homepage links to 250 pages on eternal.hu and 10 external pages.
7 checks passed
Meta description: 160 characters
Your meta description is 160 characters: “Fedezze fel az Eternal Beauty prémium haj- és bőrápolási termékeit ismert márkáktól! Professzionális minőség, 24 órás s…”.
Title: 50 characters
Your title is a healthy 50 characters: “Prémium Haj- és Szépségápolás – Eternal Beauty KFT”.
Canonical URL set
The canonical URL is https://eternal.hu/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://eternal.hu/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,403 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://eternal.hu/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
8 pages without a meta description
https://eternal.hu/pages/szakmai-fiok, https://eternal.hu/collections/professzionalis-hajfestekek-dont-delete, https://eternal.hu/collections/direkt-szinezok-dont-delete, https://eternal.hu/collections/oxidalok-dont-delete, https://eternal.hu/collections/szokitok-dont-delete and https://eternal.hu/collections/hajfestesi-es-szokitesi-adalekok-dont-delete and 2 others have no meta description, so Google writes the search snippet from whatever text it finds.
14 pages without an H1
https://eternal.hu/pages/black-friday, https://eternal.hu/pages/szakmai-fiok, https://eternal.hu/collections/hajfestes, https://eternal.hu/collections/professzionalis-hajfestekek-dont-delete, https://eternal.hu/collections/direkt-szinezok-dont-delete and https://eternal.hu/collections/oxidalok-dont-delete and 8 others have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 166 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
2 broken images
2 images failed to load on a phone, for example https://image.arukereso.hu/trustedbadge/179364-150x74-ddfa7960eb7eee8a97a45b019d92228b.png.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_BLOCKED_BY_RESPONSE.NotSameOrigin”.
2 checks passed
Tap targets are thumb-sized
82 of 82 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
Phone number is not tap-to-call
Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 744 words of copy
The homepage carries about 744 words of visible text.
3 checks passed
26 short forms
26 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 127 testimonial or review blocks, a star rating and 1 trust badge.
Analytics in place
Analytics detected: Google Tag Manager.
Privacy and tracking
3 trackers load before any consent
3Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
12 cookies set on arrival
12Opening the homepage sets 12 cookies, 3 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
37 other companies contacted
Loading the homepage contacts 37 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at eternal.hu, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 20 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Consentmo Gdpr · Avada Seo Suite · Comparable Products · Uppromote Affiliate · Judge Me Reviews · Mulwi Feeds · Eg Auto Add To Cart · Affliate By Secomapp · Forms · Stape Remix · Gdpr Backpack · Ecomsend · Freegifts · Essential Post Purchase Upsell · returngo.ai · pop-convert.com · conversionbear.com · luckyorange.com · bogos.io · cloudfront.net
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Google Tag Manager
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 29 issues on eternal.hu, including 14 speed issues, 1 SEO issue and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.