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eternapure.com website review

Visit site (opens in a new tab)Reviewed 12 November 202640 issues · 97 checks

This review found 40 issues worth fixing on eternapure.com, 12 of them high impact, across 97 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.3 s1.9 sMay 23Nov 72.0 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20262.2 s
May 30, 20262.2 s
Jun 6, 20262.2 s
Jun 13, 20262.2 s
Jun 20, 20262.2 s
Jun 27, 20262.2 s
Jul 4, 20262.1 s
Jul 11, 20262.1 s
Jul 18, 20262.1 s
Jul 25, 20262.0 s
Aug 1, 20262.1 s
Aug 8, 20262.1 s
Aug 15, 20262.1 s
Aug 22, 20262.1 s
Aug 29, 20262.1 s
Sep 5, 20262.0 s
Sep 12, 20262.1 s
Sep 19, 20262.0 s
Sep 26, 20262.0 s
Oct 3, 20262.0 s
Oct 10, 20261.9 s
Oct 17, 20261.9 s
Oct 24, 20262.0 s
Oct 31, 20262.0 s
Nov 7, 20262.0 s
Real-visitor tap response (INP)75th percentile, phones
235 ms181 msMay 23Nov 7229 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026189 ms
May 30, 2026196 ms
Jun 6, 2026196 ms
Jun 13, 2026197 ms
Jun 20, 2026196 ms
Jun 27, 2026196 ms
Jul 4, 2026190 ms
Jul 11, 2026189 ms
Jul 18, 2026187 ms
Jul 25, 2026188 ms
Aug 1, 2026205 ms
Aug 8, 2026214 ms
Aug 15, 2026216 ms
Aug 22, 2026218 ms
Aug 29, 2026205 ms
Sep 5, 2026204 ms
Sep 12, 2026207 ms
Sep 19, 2026206 ms
Sep 26, 2026213 ms
Oct 3, 2026213 ms
Oct 10, 2026215 ms
Oct 17, 2026217 ms
Oct 24, 2026221 ms
Oct 31, 2026229 ms
Nov 7, 2026229 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of eternapure.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. eternapure.com at 0.4 s0.4 s
  2. eternapure.com at 0.8 s0.8 s
  3. eternapure.com at 1.1 s1.1 s
  4. eternapure.com at 1.5 s1.5 s
  5. eternapure.com at 1.9 s1.9 s
  6. eternapure.com at 2.3 s2.3 s
  7. eternapure.com at 2.6 s2.6 s
  8. eternapure.com at 3.0 s3.0 s

Speed

10 to fix62
  • Main-thread work: 6.0 s

    A phone's processor spends 6.0 s on main-thread work while loading, 3.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (posthog.com, Yotpo and gomega.ai and others), adding 2.3 MB and 1.6 s of main-thread time.

  • Reduce unused JavaScript

    150 ms · 1.3 MB

    About 1.3 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Mobile performance score: 62

    62/100

    Your mobile performance score is 62. Pages that score under 90 lose visitors before the first paint.

  • Use efficient cache lifetimes

    976 KiB

    31 files are served with short cache lifetimes, so returning visitors download them again (976 KiB).

  • posthog.com adds 534 ms

    534 ms

    posthog.com costs a phone 534 ms of main-thread work and 259 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Yotpo adds 260 ms

    260 ms

    Yotpo costs a phone 260 ms of main-thread work and 463 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,625 HTML elements

    The page has 2,625 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • rebuyengine.com adds 144 ms

    144 ms

    rebuyengine.com costs a phone 144 ms of main-thread work and 737 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 120 ms

    120 ms

    Shopify costs a phone 120 ms of main-thread work and 303 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    245 KiB

    6 images could be 245 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Reduce unused CSS

    150 ms · 84 KiB

    About 84 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Render-blocking requests

    200 ms

    6 files block the first paint until they finish downloading. Deferring or inlining them could save about 200 ms.

  • 17 long tasks on the main thread

    17 long tasks block the main thread while loading, the longest for 183 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    159 KiB

    Polyfills for old browsers add 159 KiB JavaScript that modern phones do not need.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Duplicated JavaScript

    18 KiB

    18 KiB JavaScript is shipped twice across bundles.

  • Minify JavaScript

    18 KiB

    18 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    4 KiB

    4 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 12 ms

    12 ms

    Your server sent the HTML in 12 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 27.0 s

    27.0 s

    The page becomes fully interactive after 27.0 s. Good is under 3.8 s.

  • Speed Index: 7.6 s

    7.6 s

    Visually, the page fills in at 7.6 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 706 ms

    706 ms

    Scripts block taps and scrolling for 706 ms in total while the page loads. Good is under 200 ms.

  • Largest Contentful Paint: 4.1 s

    4.1 s

    Your largest element takes 4.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Real-user INP: 230 ms

    230 ms

    Real visitors wait 230 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • 23 images without width and height

    23 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 19% slower for real visitors

    +19%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 189 ms to 229 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Real-user LCP: 2.1 s

    2.1 s

    Real visitors wait 2.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.03

    0.03

    For real visitors the layout shifts by 0.03 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.7 s

    1.7 s

    Real visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 783 ms

    783 ms

    Real visitors wait 783 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 10% faster for real visitors

    -10%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.2 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 1.2 s

    1.2 s

    The first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.001

    0.001

    The layout barely moves while loading (CLS 0.001, good is under 0.1).

Images and page weight

3 to fix45
  • Page weight: 4.8 MB in 374 requests

    4.8 MB

    Your homepage downloads 4.8 MB in 374 requests on a phone: scripts 2.9 MB (124), other files 986 KiB (200) and images 410 KiB (17). Under 2 MB keeps phones on slow connections fast.

  • 1 image over 500 KB

    SAH_Company_Banner_v3_SAH_Company_desktop_1_98e74ac6-37f6-40 weighs 649 KiB. On a phone connection a single image that size takes seconds.

  • 6 images in older formats

    6 images (1.2 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.4 g of CO₂ per visit

    1.37 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.37 g of CO₂e: 164.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

8 to fixGoogle 8591
  • ARIA attributes must conform to valid names (1 element)

    ARIA attributes must conform to valid names: 1 element on the page fails this check, rated critical by axe-core.

  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • All page content should be contained by landmarks (3 elements)

    All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

  • Contentinfo landmark should not be contained in another landmark (1 element)

    Contentinfo landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Document should not have more than one contentinfo landmark (1 element)

    Document should not have more than one contentinfo landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 22 links without text

    22 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h1 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 40 images in the HTML carry an alt attribute.

  • 44 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 8 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10091
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 2 H1 headlines

    There are 2 <h1> headlines (“Science You Trust. Wellness They Feel.” and “Science-backed supplements and solutions you & yo…”). One clear main headline is easier for people and search engines.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

  • 55 internal links, 8 external

    The homepage links to 55 pages on eternapure.com and 8 external pages.

6 checks passed
  • Meta description: 160 characters

    Your meta description is 160 characters: “Explore Summit Animal Health supplements for horses, dogs and cats. Shop by species and compare product details to find…”.

  • Title: 51 characters

    Your title is a healthy 51 characters: “Horse, Dog & Cat Supplements | Summit Animal Health”.

  • Canonical URL set

    The canonical URL is https://www.summitanimalhealth.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.summitanimalhealth.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,327 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.summitanimalhealth.com/llms.txt (9 KiB, 0 links), a plain-text guide to the site for AI tools.

Other pages

4 to fix73
  • 1 page points its canonical at the homepage

    https://www.summitanimalhealth.com/pages/summit declares the homepage as its canonical URL, which tells Google it is a copy of the homepage and keeps it out of search results. A site-wide template setting usually causes this.

  • 2 pages share a title

    / and https://www.summitanimalhealth.com/pages/summit all use the title “Horse, Dog & Cat Supplements | Summit Animal Health”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 1 page without a meta description

    https://www.summitanimalhealth.com/pages/bundle-builder has no meta description, so Google writes the search snippet from whatever text it finds.

  • 4 pages without an H1

    https://www.summitanimalhealth.com/collections/summit-horse, https://www.summitanimalhealth.com/pages/bundle-builder, https://www.summitanimalhealth.com/blogs/ambassadors-summit and https://www.summitanimalhealth.com/pages/product-quiz have no <h1> headline, so visitors and search engines get no clear main topic.

  • 2 pages with very little text

    https://www.summitanimalhealth.com/pages/bundle-builder and https://www.summitanimalhealth.com/pages/product-quiz have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 23 found) and read each the way a search engine does.

3 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 7791
  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_EMPTY_RESPONSE”.

2 checks passed
  • Tap targets are thumb-sized

    30 of 30 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix81
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 854 words of copy

    The homepage carries about 854 words of visible text.

6 checks passed
  • 13 calls to action

    The homepage has 13 calls to action, for example “Shop Dog & Cat”, “Shop Horse” and “Shop Human Products”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 29 testimonial or review blocks and 3 trust badges.

  • Analytics in place

    Analytics detected: Google Analytics, PostHog and Heap.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 1 email link.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, Heap, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 43 cookies set on arrival

    43

    Opening the homepage sets 43 cookies, 2 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 57 other companies contacted

    Loading the homepage contacts 57 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at eternapure.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 21 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Xo Insert Code · Storeseo · Trackify X · Yotpo Product Reviews · Yotpo Loyalty Rewards · Pagefly Ai Page Builder · Klaviyo Email Marketing Sms · Sc Easy Redirects · Ushopaid Bundle Builder · Simprosys Google Shopping Feed · Rebuy Personalization Engine · Triplewhale · Black Crow Ai That Delivers · Freegifts · web.app · gorgias.chat · bogos.io · redretarget.com · rechargecdn.com · goaffpro.com · 9gtb.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Tailwind CSS
E-commerce
Shopify
Analytics
Google Analytics | Heap | PostHog
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 40 issues on eternapure.com, including 17 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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