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ettsolutions.com website review

Visit site (opens in a new tab)Reviewed 2 November 202638 issues · 99 checks

This review found 38 issues worth fixing on ettsolutions.com, 22 of them high impact, across 99 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
5.7 s1.8 sMay 16Oct 314.5 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.7 s
May 23, 20262.6 s
May 30, 20262.6 s
Jun 6, 20262.6 s
Jun 13, 20262.5 s
Jun 20, 20262.6 s
Jun 27, 20262.6 s
Jul 4, 20262.6 s
Jul 11, 20262.6 s
Jul 18, 20262.6 s
Jul 25, 20262.4 s
Aug 1, 20262.4 s
Aug 8, 20262.3 s
Aug 15, 20262.3 s
Aug 22, 20262.4 s
Aug 29, 20262.5 s
Sep 5, 20262.7 s
Sep 12, 20262.6 s
Sep 19, 20262.5 s
Sep 26, 20262.6 s
Oct 3, 20263.1 s
Oct 10, 20264.1 s
Oct 17, 20264.9 s
Oct 24, 20265.2 s
Oct 31, 20264.5 s
Real-visitor tap response (INP)75th percentile, phones
148 ms124 msMay 16Oct 31135 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026128 ms
May 23, 2026127 ms
May 30, 2026128 ms
Jun 6, 2026128 ms
Jun 13, 2026134 ms
Jun 20, 2026139 ms
Jun 27, 2026140 ms
Jul 4, 2026145 ms
Jul 11, 2026141 ms
Jul 18, 2026138 ms
Jul 25, 2026139 ms
Aug 1, 2026137 ms
Aug 8, 2026138 ms
Aug 15, 2026138 ms
Aug 22, 2026137 ms
Aug 29, 2026140 ms
Sep 5, 2026139 ms
Sep 12, 2026135 ms
Sep 19, 2026133 ms
Sep 26, 2026127 ms
Oct 3, 2026128 ms
Oct 10, 2026132 ms
Oct 17, 2026132 ms
Oct 24, 2026137 ms
Oct 31, 2026135 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of ettsolutions.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. ettsolutions.com at 0.9 s0.9 s
  2. ettsolutions.com at 1.9 s1.9 s
  3. ettsolutions.com at 2.8 s2.8 s
  4. ettsolutions.com at 3.7 s3.7 s
  5. ettsolutions.com at 4.7 s4.7 s
  6. ettsolutions.com at 5.6 s5.6 s
  7. ettsolutions.com at 6.5 s6.5 s
  8. ettsolutions.com at 7.5 s7.5 s

ettsolutions.com does not allow embedding, so this is Google's rendering of the page.

Speed

11 to fix37
  • Use efficient cache lifetimes

    9.3 s · 52.0 MB

    42 files are served with short cache lifetimes, so returning visitors download them again (52.0 MB).

  • Render-blocking requests

    6.1 s

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 6.1 s.

  • Reduce unused JavaScript

    5.0 s · 973 KiB

    About 973 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 5.0 s faster on a phone.

  • Reduce unused CSS

    4.0 s · 753 KiB

    About 753 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 4.0 s faster on a phone.

  • Google Tag Manager adds 1.0 s

    1.0 s

    Google Tag Manager costs a phone 1.0 s of main-thread work and 778 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Mobile performance score: 37

    37/100

    Your mobile performance score is 37. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 6.7 s

    A phone's processor spends 6.7 s on main-thread work while loading, 2.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, iubenda and Clarity and others), adding 1.0 MB and 1.4 s of main-thread time.

  • Improve image delivery

    450 ms · 179 KiB

    3 images could be 179 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.

  • Font display

    600 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 600 ms).

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 429 ms. During a long task the page ignores taps.

  • Document request latency

    113 KiB

    The HTML itself could arrive sooner: redirects, a slow server response or missing compression delay everything after it.

  • Legacy JavaScript

    27 KiB

    Polyfills for old browsers add 27 KiB JavaScript that modern phones do not need.

  • Minify CSS

    14 KiB

    14 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 342 ms

    342 ms

    Your server sent the HTML in 342 ms, well inside Google's 600 ms guideline.

Core Web Vitals

11 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 4.5 s

    4.5 s

    Real visitors wait 4.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 3.2 s

    3.2 s

    Real visitors see the first content after 3.2 s (75th percentile). Good is under 1.8 s.

  • Largest Contentful Paint: 21.2 s

    21.2 s

    Your largest element takes 21.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Leader in Digital Transformation”.

  • Time to Interactive: 25.2 s

    25.2 s

    The page becomes fully interactive after 25.2 s. Good is under 3.8 s.

  • First Contentful Paint: 6.9 s

    6.9 s

    The first text or image appears after 6.9 s on a phone. Good is under 1.8 s.

  • Speed Index: 15.2 s

    15.2 s

    Visually, the page fills in at 15.2 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 760 ms

    760 ms

    Scripts block taps and scrolling for 760 ms in total while the page loads. Good is under 200 ms.

  • Largest content (LCP) got 82% slower for real visitors

    +82%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.7 s to 4.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user TTFB: 1.8 s

    1.8 s

    Real visitors wait 1.8 s for your server to start answering (75th percentile). Good is under 800 ms.

  • 2 images without width and height

    2 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +7%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 128 ms to 135 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user INP: 135 ms

    135 ms

    Real visitors wait 135 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0.02

    0.02

    The layout barely moves while loading (CLS 0.02, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 53.2 MB in 77 requests

    53.2 MB

    Your homepage downloads 53.2 MB in 77 requests on a phone: media 49.2 MB (7), scripts 1.8 MB (16) and images 996 KiB (23). Under 2 MB keeps phones on slow connections fast.

  • 1 image in older formats

    1 image (43 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 2 images below the first screen load straight away

    2 images further down the page (71 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 15.1 g of CO₂ per visit

    15.08 g

    By the Sustainable Web Design model, a visit to your homepage emits about 15.08 g of CO₂e: 1809.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 8193
  • 8 text elements with low contrast

    8 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (29 elements)

    All page content should be contained by landmarks: 29 elements on the page fail this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 9 links without text

    9 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h2 → h5, h3 → h5 and h2 → h5), which makes the page harder to scan with a screen reader.

1 checks passed
  • 42 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 42 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 9295
  • Meta description is long (180 characters)

    Your meta description is 180 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 115 internal links, 25 external

    The homepage links to 115 pages on ettsolutions.com and 25 external pages.

7 checks passed
  • One H1 headline

    Your main headline reads: “Experience Design & Digital Transformation”.

  • Title: 38 characters

    Your title is a healthy 38 characters: “Applicazioni di Digital Transformation”.

  • Canonical URL set

    The canonical URL is https://ettsolutions.com/.

  • Structured data in place

    Structured data found: Article, BreadcrumbList, Corporation, Person and WebPage.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://ettsolutions.com/sitemap.xml.

AI search readiness

1 to fix85
  • Snippets are switched off

    The robots meta tag says “max-image-preview:large, noarchive, nosnippet”, which tells Google, Bing and the AI answers built on them not to quote this page.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, description and contact details; logo and sameAs (social profiles) would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (500 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 56 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 10087
  • 4 small tap targets

    4 of 10 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Missing source maps

    Large scripts ship without source maps.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix92
  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • Short HSTS lifetime

    HSTS is set, but max-age is 30 days; one year is the recommended minimum.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

5 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (ettsolutions.com).

  • Valid certificate (41 days left)

    The certificate from Sectigo Limited · Sectigo Public Server Authentication CA OV R36 verifies for ettsolutions.com and is valid for another 41 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • http:// redirects to https

    http://ettsolutions.com redirects to the secure version.

  • All 60 links work

    All 60 links checked from your homepage (40 internal, 20 external) answered without errors.

Domain and trust

  • No CAA record

    ettsolutions.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    ettsolutions.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 26 years old

    26 years

    ettsolutions.com was registered in May 2000 through eNom, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until May 2027

    ettsolutions.com is registered until May 2027.

Content and conversion

4 to fix42
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 435 words of copy

    The homepage carries about 435 words of visible text.

2 checks passed
  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics, Microsoft Clarity and Matomo.

Email authentication

1 to fix70
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be ettsolutions.com is still delivered. Reports are on, so moving to quarantine is the next step.

  • Email authentication score: 70/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.google.com include:spf.mandrillapp.com include:mail.zendesk.com include:spf.protection.outlook.com …”.

  • DKIM signing found

    A DKIM key is published (selector “google”, “selector1” and “selector2”), so receivers can verify mail really came from you.

Privacy and tracking

  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, LinkedIn Insight and Microsoft Clarity (measured from a US location before any click). A consent tool (iubenda) is installed; check it blocks these until visitors agree where the law requires it.

  • 8 cookies set on arrival

    8

    Opening the homepage sets 8 cookies (measured from a US location before any click).

  • 21 other companies contacted

    Loading the homepage contacts 21 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: iubenda

    A consent management tool (iubenda) loads with the page.

Upkeep, stack and company

  • It runs WordPress 6.3.14; the current release is 7.1.4.

Stack

CMS
WordPress 6.3.14
Framework
Tailwind CSS
Analytics
Google Analytics | Google Tag Manager | Matomo | Microsoft Clarity
Hosting
Asn Itnet Reevo S.P.A.

Company

Founded
2000

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 38 issues on ettsolutions.com, including 22 speed issues, 1 SEO issue and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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