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euphree.com website review

Visit site (opens in a new tab)Reviewed 8 November 202630 issues · 109 checks

This review found 30 issues worth fixing on euphree.com, 8 of them high impact, across 109 checks. The most urgent: page weight: 4.6 MB in 334 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.2 s1.0 sMay 16Oct 311.5 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.9 s
May 23, 20261.5 s
May 30, 20261.4 s
Jun 6, 20261.4 s
Jun 13, 20261.3 s
Jun 20, 20261.3 s
Jun 27, 20261.3 s
Jul 4, 20261.3 s
Jul 11, 20261.3 s
Jul 18, 20261.3 s
Jul 25, 20261.3 s
Aug 1, 20261.3 s
Aug 8, 20261.3 s
Aug 15, 20261.3 s
Aug 22, 20261.5 s
Aug 29, 20261.6 s
Sep 5, 20261.6 s
Sep 12, 20261.6 s
Sep 19, 20261.7 s
Sep 26, 20261.6 s
Oct 3, 20261.6 s
Oct 10, 20261.6 s
Oct 17, 20261.6 s
Oct 24, 20261.6 s
Oct 31, 20261.5 s
Real-visitor tap response (INP)75th percentile, phones
332 ms132 msMay 16Oct 31227 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026309 ms
May 23, 2026162 ms
May 30, 2026160 ms
Jun 6, 2026158 ms
Jun 13, 2026158 ms
Jun 20, 2026155 ms
Jun 27, 2026158 ms
Jul 4, 2026160 ms
Jul 11, 2026161 ms
Jul 18, 2026161 ms
Jul 25, 2026156 ms
Aug 1, 2026156 ms
Aug 8, 2026157 ms
Aug 15, 2026161 ms
Aug 22, 2026172 ms
Aug 29, 2026179 ms
Sep 5, 2026188 ms
Sep 12, 2026194 ms
Sep 19, 2026195 ms
Sep 26, 2026204 ms
Oct 3, 2026205 ms
Oct 10, 2026211 ms
Oct 17, 2026217 ms
Oct 24, 2026229 ms
Oct 31, 2026227 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of euphree.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. euphree.com at 0.9 s0.9 s
  2. euphree.com at 1.8 s1.8 s
  3. euphree.com at 2.7 s2.7 s
  4. euphree.com at 3.6 s3.6 s
  5. euphree.com at 4.6 s4.6 s
  6. euphree.com at 5.5 s5.5 s
  7. euphree.com at 6.4 s6.4 s
  8. euphree.com at 7.3 s7.3 s

euphree.com does not allow embedding, so this is Google's rendering of the page.

Speed

12 to fix55
  • Main-thread work: 4.6 s

    A phone's processor spends 4.6 s on main-thread work while loading, 2.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (hsappstatic.net, Google Tag Manager and Klaviyo and others), adding 2.0 MB and 1.2 s of main-thread time.

  • Improve image delivery

    650 ms · 617 KiB

    7 images could be 617 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 650 ms faster on a phone.

  • Mobile performance score: 55

    55/100

    Your mobile performance score is 55. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    650 ms

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 650 ms.

  • Reduce unused JavaScript

    637 KiB

    About 637 KiB of JavaScript is downloaded but never used on this page.

  • hsappstatic.net adds 402 ms

    402 ms

    hsappstatic.net costs a phone 402 ms of main-thread work and 716 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    300 ms · 74 KiB

    About 74 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Google Tag Manager adds 280 ms

    280 ms

    Google Tag Manager costs a phone 280 ms of main-thread work and 476 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 15 long tasks on the main thread

    15 long tasks block the main thread while loading, the longest for 304 ms. During a long task the page ignores taps.

  • 2,419 HTML elements

    The page has 2,419 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Klaviyo adds 180 ms

    180 ms

    Klaviyo costs a phone 180 ms of main-thread work and 416 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    150 ms · 142 KiB

    16 files are served with short cache lifetimes, so returning visitors download them again (142 KiB).

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Legacy JavaScript

    19 KiB

    Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    3 KiB

    3 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 7 ms

    7 ms

    Your server sent the HTML in 7 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix100
  • Time to Interactive: 22.2 s

    22.2 s

    The page becomes fully interactive after 22.2 s. Good is under 3.8 s.

  • Largest Contentful Paint: 6.8 s

    6.8 s

    Your largest element takes 6.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Speed Index: 9.0 s

    9.0 s

    Visually, the page fills in at 9.0 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 496 ms

    496 ms

    Scripts block taps and scrolling for 496 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) held steady for real visitors

    -3%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 309 ms to 227 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

9 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.4 s

    1.4 s

    Real visitors wait 1.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 167 ms

    167 ms

    Real visitors wait 167 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.02

    0.02

    For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.2 s

    1.2 s

    Real visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 769 ms

    769 ms

    Real visitors wait 769 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 29% faster for real visitors

    -29%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.9 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 1.1 s

    1.1 s

    The first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix33
  • Page weight: 4.6 MB in 334 requests

    4.6 MB

    Your homepage downloads 4.6 MB in 334 requests on a phone: scripts 2.1 MB (124), images 1.2 MB (18) and other files 952 KiB (170). Under 2 MB keeps phones on slow connections fast.

  • About 1.3 g of CO₂ per visit

    1.31 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.31 g of CO₂e: 157.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

7 to fixGoogle 9691
  • 7 tap targets too small

    7 tap targets are too small or too close together to hit reliably with a finger.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • All page content should be contained by landmarks (10 elements)

    All page content should be contained by landmarks: 10 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • 26 text elements with low contrast

    26 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • ARIA role should be appropriate for the element (8 elements)

    ARIA role should be appropriate for the element: 8 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (4 elements).

2 checks passed
  • Every image has alt text

    All 26 images in the HTML carry an alt attribute.

  • 40 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 45 WCAG 2.2 A/AA and best-practice rules on the phone render: 40 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10095
  • 2 H1 headlines

    There are 2 <h1> headlines (“” and “BLACK FRIDAY STARTS NOW”). One clear main headline is easier for people and search engines.

  • 103 internal links, 11 external

    The homepage links to 103 pages on euphree.com and 11 external pages.

7 checks passed
  • Meta description: 145 characters

    Your meta description is 145 characters: “Upright, comfort first electric bikes with name brand components, SGS certified safety and a 5 year warranty. Test ride…”.

  • Title: 60 characters

    Your title is a healthy 60 characters: “Euphree Electric Bikes | Comfort, SGS Certified, USA Support”.

  • Canonical URL set

    The canonical URL is https://euphree.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://euphree.com/sitemap.xml.

AI search readiness

100
3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 55 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    14 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 14 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

1 to fixGoogle 7397
  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    24 of 25 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • 1 link through redirect chains

    1 link go through two or more redirects, for example https://euphree.com/customer_authentication/redirect?locale=en&region_country=US.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (euphree.com).

  • Valid certificate (52 days left)

    The certificate from Google Trust Services · WR1 verifies for euphree.com and is valid for another 52 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://euphree.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 46 links work

    All 46 links checked from your homepage (40 internal, 6 external) answered without errors.

Domain and trust

  • No CAA record

    euphree.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

3 checks passed
  • Domain is 6 years old

    6 years

    euphree.com was registered in Jul 2020 through Squarespace Domains II LLC. An established domain carries more trust with email providers and search engines.

  • DNSSEC is on

    euphree.com's DNS answers are signed (DNSSEC), so they can't be forged on the way to visitors.

  • Registered until Jul 2027

    euphree.com is registered until Jul 2027.

Content and conversion

3 to fix78
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • Only about 52 words

    The homepage has only about 52 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

6 checks passed
  • 25 calls to action

    The homepage has 25 calls to action, for example “Call Us: (866) 729-8075”, “Shop By Model” and “Shop All Accessories”.

  • 3 short forms

    3 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 6 testimonial or review blocks, a star rating and “10,000+ Happy Riders”.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics and HubSpot.

  • Direct contact links

    Visitors can reach you directly: 4 phone links and 0 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Email authentication

1 to fix70
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be euphree.com is still delivered. Reports are on, so moving to quarantine is the next step.

  • Email authentication score: 70/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.google.com ~all”.

  • DKIM signing found

    A DKIM key is published (selector “google”), so receivers can verify mail really came from you.

Privacy and tracking

  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, HubSpot, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.

  • 23 cookies set on arrival

    23

    Opening the homepage sets 23 cookies, 19 of them by other companies (measured from a US location before any click).

  • 24 other companies contacted

    Loading the homepage contacts 24 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: HubSpot cookie banner

    A consent management tool (HubSpot cookie banner) loads with the page.

Apps on your store

Your storefront loads 10 apps. Each one is code from another company running for your shoppers.

None of the apps your storefront loads is on the list of apps with a known security problem.

Apps your storefront loads

Blockify Fraud Filter · Microsoft Clarity · Klaviyo Email Marketing Sms · Region Restrictions · Affirm · Freegifts · verifypass.com · elfsight.com · cloudfront.net · bogos.io

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Google Analytics | Google Tag Manager
Hosting
Shopify

Company

Headquarters
Houston

Upkeep, stack, hiring and company data from programmable.info

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This review found 30 issues on euphree.com, including 16 speed issues, 1 SEO issue and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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