ev.uk website review

A phone's processor spends 4.0 s on main-thread work while loading, 1.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

3 images could be 1.4 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 100 ms faster on a phone.

8 third-party services load with your homepage (Hotjar, Wistia and jQuery CDN and others), adding 854 KiB and 1.1 s of main-thread time.

54 files are served with short cache lifetimes, so returning visitors download them again (366 KiB).

Your mobile performance score is 56 (desktop: 86). Pages that score under 90 lose visitors before the first paint.

About 238 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 760 ms faster on a phone.

14 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.

About 59 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 790 ms faster on a phone.

Hotjar costs a phone 353 ms of main-thread work and 64 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Wistia costs a phone 281 ms of main-thread work and 343 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Polyfills for old browsers add 13 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

8 long tasks block the main thread while loading, the longest for 148 ms. During a long task the page ignores taps.

15 KiB could be saved by minifying CSS.

Desktop scores 86 but mobile only 56. A gap that wide usually means heavy scripts and images that hit phones hardest.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

3 KiB could be saved by minifying JavaScript.

Your largest element takes 10.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Re-engineering the financial advice experience Modular tech…”.

The page becomes fully interactive after 10.2 s. Good is under 3.8 s.

The first text or image appears after 3.7 s on a phone. Good is under 1.8 s.

Visually, the page fills in at 6.8 s (Speed Index). Good is under 3.4 s.

Scripts block taps and scrolling for 263 ms in total while the page loads. Good is under 200 ms.

5 images have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Canva_How financial planning technology can improve consumer weighs 1.1 MB. On a phone connection a single image that size takes seconds.

Your homepage downloads 3.3 MB in 109 requests on a phone: images 2.3 MB (42), scripts 868 KiB (36) and stylesheets 102 KiB (15). Under 2 MB keeps phones on slow connections fast.

2 images (1.1 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

2 images are downloaded at several times the size a phone draws them, for example Canva_How financial planning technology can improve consumer at 1,200 px wide, shown at 330 px. Resized copies would save about 381 KiB.

2 images further down the page (79 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 0.94 g of CO₂e: 113.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 button has no accessible name, so screen readers announce just “button”.

16 tap targets are too small or too close together to hit reliably with a finger.

3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

2 links inside paragraphs rely on colour alone to stand out.

All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

1 visible link has no text or label, so screen readers cannot say where it goes.

Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

The homepage links to 45 pages on ev.uk and 14 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

We fetched 15 pages linked from your homepage (of 22 found) and read each the way a search engine does.

4 of 11 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_CERT_COMMON_NAME_INVALID”.

Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

No Permissions-Policy header to switch off camera, microphone and location for embedded content.

There is no /.well-known/security.txt telling researchers how to report a security problem to you.

ev.uk has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

ev.uk's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage shows no opening hours. If customers visit or call, show when.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 1,495 words of visible text.

DMARC is set to p=none, so mail pretending to be ev.uk is still delivered. Reports are on, so moving to quarantine is the next step.

Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager, Hotjar and HubSpot (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 4 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 28 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.