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evatac.com.au website review
Visit site (opens in a new tab)Reviewed 11 November 202631 issues · 77 checks
This review found 31 issues worth fixing on evatac.com.au, 8 of them high impact, across 77 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
83B- #25,148 of 108,860 reviewed websitesbeats 72%
- #16,603 of 61,765 online storesbeats 67%
- #16,113 of 56,365 Shopify storesbeats 65%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.5 s |
| May 30, 2026 | 1.4 s |
| Jun 6, 2026 | 1.3 s |
| Jun 13, 2026 | 1.4 s |
| Jun 20, 2026 | 1.4 s |
| Jun 27, 2026 | 1.5 s |
| Jul 4, 2026 | 1.5 s |
| Jul 11, 2026 | 1.5 s |
| Jul 18, 2026 | 1.6 s |
| Jul 25, 2026 | 1.6 s |
| Aug 1, 2026 | 1.6 s |
| Aug 8, 2026 | 1.6 s |
| Aug 15, 2026 | 1.5 s |
| Aug 22, 2026 | 1.5 s |
| Aug 29, 2026 | 1.5 s |
| Sep 5, 2026 | 1.5 s |
| Sep 12, 2026 | 1.4 s |
| Sep 19, 2026 | 1.4 s |
| Sep 26, 2026 | 1.4 s |
| Oct 3, 2026 | 1.4 s |
| Oct 10, 2026 | 1.4 s |
| Oct 17, 2026 | 1.4 s |
| Oct 24, 2026 | 1.5 s |
| Oct 31, 2026 | 1.5 s |
| Nov 7, 2026 | 1.5 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 96 ms |
| May 30, 2026 | 97 ms |
| Jun 6, 2026 | 96 ms |
| Jun 13, 2026 | 99 ms |
| Jun 20, 2026 | 103 ms |
| Jun 27, 2026 | 104 ms |
| Jul 4, 2026 | 110 ms |
| Jul 11, 2026 | 114 ms |
| Jul 18, 2026 | 120 ms |
| Jul 25, 2026 | 121 ms |
| Aug 1, 2026 | 122 ms |
| Aug 8, 2026 | 126 ms |
| Aug 15, 2026 | 126 ms |
| Aug 22, 2026 | 129 ms |
| Aug 29, 2026 | 131 ms |
| Sep 5, 2026 | 135 ms |
| Sep 12, 2026 | 137 ms |
| Sep 19, 2026 | 137 ms |
| Sep 26, 2026 | 137 ms |
| Oct 3, 2026 | 137 ms |
| Oct 10, 2026 | 137 ms |
| Oct 17, 2026 | 138 ms |
| Oct 24, 2026 | 141 ms |
| Oct 31, 2026 | 144 ms |
| Nov 7, 2026 | 143 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.5 s
2.9 s
4.4 s
5.8 s
7.3 s
8.8 s
10.2 s
11.7 s
Speed
Reduce unused JavaScript
1.1 s · 239 KiBAbout 239 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.1 s faster on a phone.
Mobile performance score: 60
60/100Your mobile performance score is 60. Pages that score under 90 lose visitors before the first paint.
8 third-party services on the page
8 third-party services load with your homepage (Klaviyo, Shopify and appstle.com and others), adding 1.0 MB and 466 ms of main-thread time.
Improve image delivery
100 ms · 379 KiB9 images could be 379 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 100 ms faster on a phone.
Use efficient cache lifetimes
400 ms · 64 KiB11 files are served with short cache lifetimes, so returning visitors download them again (64 KiB).
Render-blocking requests
450 ms6 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.
Reduce unused CSS
300 ms · 36 KiBAbout 36 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
Main-thread work: 3.0 s
A phone's processor spends 3.0 s on main-thread work while loading, 1.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Klaviyo adds 173 ms
173 msKlaviyo costs a phone 173 ms of main-thread work and 397 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Shopify adds 112 ms
112 msShopify costs a phone 112 ms of main-thread work and 357 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
200 ms · 19 KiBPolyfills for old browsers add 19 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 200 ms faster on a phone.
1 long task on the main thread
1 long task block the main thread while loading, the longest for 130 ms. During a long task the page ignores taps.
Duplicated JavaScript
50 ms · 11 KiB11 KiB JavaScript is shipped twice across bundles. Google estimates it would make the page about 50 ms faster on a phone.
Minify JavaScript
11 KiB11 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
1 checks passed
Server response: 19 ms
19 msYour server sent the HTML in 19 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 12.2 s
12.2 sYour largest element takes 12.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Speed Index: 9.9 s
9.9 sVisually, the page fills in at 9.9 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 12.2 s
12.2 sThe page becomes fully interactive after 12.2 s. Good is under 3.8 s.
First Contentful Paint: 3.2 s
3.2 sThe first text or image appears after 3.2 s on a phone. Good is under 1.8 s.
Tap response (INP) got 49% slower for real visitors
+49%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 96 ms to 143 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+3%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.5 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.7 s
1.7 sReal visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 129 ms
129 msReal visitors wait 129 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.7 s
1.7 sReal visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 799 ms
799 msReal visitors wait 799 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Total Blocking Time: 40 ms
40 msScripts block the page for only 40 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 3.3 MB in 400 requests
3.3 MBYour homepage downloads 3.3 MB in 400 requests on a phone: other files 1.4 MB (269), scripts 1.0 MB (95) and images 655 KiB (18). Under 2 MB keeps phones on slow connections fast.
1 image far larger than shown
47 KiB1 image is downloaded at several times the size a phone draws it, for example airflex-v2-look-3.jpg at 390 px wide, shown at 78 px. Resized copies would save about 47 KiB.
About 0.9 g of CO₂ per visit
0.95 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.95 g of CO₂e: 113.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
Alternative text of images should not be repeated as text (1 element)
Alternative text of images should not be repeated as text: 1 element on the page fails this check, rated minor by axe-core.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
2 checks passed
Every image has alt text
All 52 images in the HTML carry an alt attribute.
53 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 53 passed and 3 failed. 7 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is short (12 characters)
Your title is only 12 characters: “EVA ATHLETIC”. Between 30 and 65 characters leaves room to say what you do and for whom.
2 H1 headlines
There are 2 <h1> headlines (“EVA ATHLETIC” and “26.11.26”). One clear main headline is easier for people and search engines.
147 internal links, 11 external
The homepage links to 147 pages on evatac.com.au and 11 external pages.
6 checks passed
Meta description: 125 characters
Your meta description is 125 characters: “Inspired by individuals pushing human limitations. Shop the latest range of premium sportswear, streetwear and training…”.
Canonical URL set
The canonical URL is https://evaathletic.com.au/.
Structured data in place
Structured data found: OnlineStore.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://evaathletic.com.au/sitemap.xml.
AI search readiness
Organization data is thin (2 of 6 facts)
Your Organization JSON-LD is missing logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (999 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://evaathletic.com.au/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
6 pages without a meta description
https://evaathletic.com.au/products/eva-elite-membership-yearly, https://evaathletic.com.au/collections/mens-tees-tanks, https://evaathletic.com.au/collections/evolution-oversize-tee, https://evaathletic.com.au/collections/eva-8591-longline-tee, https://evaathletic.com.au/collections/mens-shorts and https://evaathletic.com.au/collections/mens-hoodies have no meta description, so Google writes the search snippet from whatever text it finds.
6 pages without an H1
https://evaathletic.com.au/collections/shop-all, https://evaathletic.com.au/collections/mens-tees-tanks, https://evaathletic.com.au/collections/evolution-oversize-tee, https://evaathletic.com.au/collections/eva-8591-longline-tee, https://evaathletic.com.au/collections/mens-shorts and https://evaathletic.com.au/collections/mens-hoodies have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 79 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
7 small tap targets
7 of 11 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_SOCKET_NOT_CONNECTED”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 562 words of copy
The homepage carries about 562 words of visible text.
3 checks passed
6 calls to action
The homepage has 6 calls to action, for example “Shop All”, “SHOP” and “CONTACT”.
5 short forms
5 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Microsoft Clarity.
Privacy and tracking
8 trackers load before any consent
8Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
29 cookies set on arrival
29Opening the homepage sets 29 cookies, 2 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
51 other companies contacted
Loading the homepage contacts 51 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at evatac.com.au, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 13 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Uppromote Affiliate · Judge Me Reviews · Klaviyo Email Marketing Sms · Simprosys Google Shopping Feed · Gorgias Live Chat Helpdesk · Affliate By Secomapp · Eva Order Engine · Page Speed Optimizer · Loop Returns · Freegifts · bogos.io · 9gtb.com · cloudfront.net
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 31 issues on evatac.com.au, including 15 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.