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evenflocolours.com website review
Visit site (opens in a new tab)Reviewed 10 November 202629 issues · 81 checks
This review found 29 issues worth fixing on evenflocolours.com, 13 of them high impact, across 81 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
75C- #72,181 of 109,350 reviewed websitesbeats 30%
- #45,865 of 61,859 online storesbeats 22%
- #43,357 of 56,401 Shopify storesbeats 19%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 2.8 s |
| May 30, 2026 | 3.0 s |
| Jun 6, 2026 | 3.1 s |
| Jun 13, 2026 | 3.0 s |
| Jun 20, 2026 | 2.8 s |
| Jun 27, 2026 | 2.7 s |
| Jul 4, 2026 | 2.5 s |
| Jul 11, 2026 | 2.5 s |
| Jul 18, 2026 | 2.4 s |
| Jul 25, 2026 | 2.2 s |
| Aug 1, 2026 | 2.1 s |
| Aug 8, 2026 | 2.2 s |
| Aug 15, 2026 | 2.1 s |
| Aug 22, 2026 | 2.1 s |
| Aug 29, 2026 | 2.0 s |
| Sep 5, 2026 | 1.9 s |
| Sep 12, 2026 | 2.0 s |
| Sep 19, 2026 | 2.0 s |
| Sep 26, 2026 | 2.0 s |
| Oct 3, 2026 | 2.1 s |
| Oct 10, 2026 | 2.0 s |
| Oct 17, 2026 | 2.0 s |
| Oct 24, 2026 | 1.6 s |
| Oct 31, 2026 | 1.6 s |
| Nov 7, 2026 | 1.7 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 137 ms |
| May 30, 2026 | 136 ms |
| Jun 6, 2026 | 137 ms |
| Jun 13, 2026 | 136 ms |
| Jun 20, 2026 | 129 ms |
| Jun 27, 2026 | 137 ms |
| Jul 4, 2026 | 137 ms |
| Jul 11, 2026 | 128 ms |
| Jul 18, 2026 | 119 ms |
| Jul 25, 2026 | 112 ms |
| Aug 1, 2026 | 112 ms |
| Aug 8, 2026 | 113 ms |
| Aug 15, 2026 | 120 ms |
| Aug 22, 2026 | 120 ms |
| Aug 29, 2026 | 112 ms |
| Sep 5, 2026 | 112 ms |
| Sep 12, 2026 | 116 ms |
| Sep 19, 2026 | 117 ms |
| Sep 26, 2026 | 123 ms |
| Oct 3, 2026 | 129 ms |
| Oct 10, 2026 | 119 ms |
| Oct 17, 2026 | 127 ms |
| Oct 24, 2026 | 104 ms |
| Oct 31, 2026 | 103 ms |
| Nov 7, 2026 | 108 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
Speed
Use efficient cache lifetimes
2.0 s · 392 KiB32 files are served with short cache lifetimes, so returning visitors download them again (392 KiB).
Reduce unused JavaScript
1.2 s · 317 KiBAbout 317 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.2 s faster on a phone.
Signyfyd adds 1.5 s
1.5 sSignyfyd costs a phone 1.5 s of main-thread work and 280 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Mobile performance score: 40
40/100Your mobile performance score is 40. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 5.5 s
A phone's processor spends 5.5 s on main-thread work while loading, 3.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Signyfyd, Evidon and Facebook and others), adding 1.3 MB and 2.5 s of main-thread time.
17 long tasks on the main thread
17 long tasks block the main thread while loading, the longest for 884 ms. During a long task the page ignores taps.
Render-blocking requests
750 ms14 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.
Evidon adds 311 ms
311 msEvidon costs a phone 311 ms of main-thread work and 68 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
1,638 HTML elements
The page has 1,638 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Legacy JavaScript
100 ms · 55 KiBPolyfills for old browsers add 55 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 100 ms faster on a phone.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Reduce unused CSS
11 KiBAbout 11 KiB of CSS is downloaded but never applied on this page.
Improve image delivery
10 KiB1 image could be 10 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Minify JavaScript
8 KiB8 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 8 ms
8 msYour server sent the HTML in 8 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 12.9 s
12.9 sYour largest element takes 12.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Evenflo”.
Time to Interactive: 15.7 s
15.7 sThe page becomes fully interactive after 15.7 s. Good is under 3.8 s.
Total Blocking Time: 1.1 s
1.1 sScripts block taps and scrolling for 1.1 s in total while the page loads. Good is under 200 ms.
Speed Index: 7.3 s
7.3 sVisually, the page fills in at 7.3 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 3.0 s
3.0 sThe first text or image appears after 3.0 s on a phone. Good is under 1.8 s.
9 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.7 s
1.7 sReal visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 104 ms
104 msReal visitors wait 104 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.6 s
1.6 sReal visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 418 ms
418 msReal visitors wait 418 ms for your server to start answering (75th percentile). Good is under 800 ms.
Tap response (INP) got 23% faster for real visitors
-23%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 137 ms to 108 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 43% faster for real visitors
-43%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.8 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 2.8 MB in 314 requests
2.8 MBYour homepage downloads 2.8 MB in 314 requests on a phone: scripts 1.5 MB (111), other files 758 KiB (104) and images 342 KiB (45). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
Xion-S-Bubblegum-1_500x_fb60f58b-7f4b-486e-9949-5d5f6a243bc0 is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
About 0.8 g of CO₂ per visit
0.80 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.80 g of CO₂e: 96.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
2 text elements with low contrast
2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Positive tabindex
1 element has a tabindex above 0, which scrambles the keyboard order.
1 link without text
1 visible link has no text or label, so screen readers cannot say where it goes.
2 checks passed
Every image has alt text
All 35 images in the HTML carry an alt attribute.
47 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 2 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (79 characters)
Your title is 79 characters, so Google will cut it off around 60: “Evenflo Colours | PMU & Micropigmentation | Microbeau – Microbeau International”.
2 H1 headlines
There are 2 <h1> headlines (“” and “Collection: Evenflo”). One clear main headline is easier for people and search engines.
1 link crawlers can't follow
1 link has no real href, so search engines can't follow it.
85 internal links, 11 external
The homepage links to 85 pages on evenflocolours.com and 11 external pages.
6 checks passed
Meta description: 140 characters
Your meta description is 140 characters: “Check Out The Full Selection Of Evenflo Colours Pigments From Microbeau, For Permanent Makeup Machines, SMP & Brow Micr…”.
Canonical URL set
The canonical URL is https://www.microbeau.com/collections/evenflo.
Structured data in place
Structured data found: Organization.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.microbeau.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (883 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.microbeau.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 page slow to respond
/ took over 3 s to send its HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 43 found) and read each the way a search engine does.
7 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Synchronous `XMLHttpRequest` on the main thread is deprecated because of its detrimental effects to…”).
6 JavaScript errors while loading
6 errors were logged to the browser console while the page loaded, for example “Evidon: ConsentControl: Configuration (cc) Not Found For Company (7226) OR Site (5E674492)”.
2 checks passed
Tap targets are thumb-sized
34 of 40 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
A 16-field form
Your longest form asks for 16 fields (0 required). Every extra field lowers completion.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 325 words of copy
The homepage carries about 325 words of visible text.
3 checks passed
8 calls to action
The homepage has 8 calls to action, for example “Shop All”, “Apply” and “Contact Us”.
Analytics in place
Analytics detected: Meta Pixel.
Direct contact links
Visitors can reach you directly: 1 phone link and 1 email link.
Privacy and tracking
7 trackers load before any consent
7Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
29 cookies set on arrival
29Opening the homepage sets 29 cookies, 2 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
52 other companies contacted
Loading the homepage contacts 52 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at evenflocolours.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 12 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Uppromote Affiliate · Tapcart Mobile App · Judge Me Reviews · Attentive · Klaviyo Email Marketing Sms · Affliate By Secomapp · Smart Menu · paypal.com · signifyd.com · rechargecdn.com · attn.tv · amazonaws.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Hosting
- AWS
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 29 issues on evenflocolours.com, including 15 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.