Website review, no card needed

everlastingcandleco.ca logo

everlastingcandleco.ca website review

Visit site (opens in a new tab)Reviewed 13 November 202622 issues · 74 checks

This review found 22 issues worth fixing on everlastingcandleco.ca, 1 of them high impact, across 74 checks. The most urgent: time to Interactive: 12.8 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.0 s1.4 sMay 23Nov 71.4 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.7 s
May 30, 20261.7 s
Jun 6, 20261.8 s
Jun 13, 20261.9 s
Jun 20, 20261.9 s
Jun 27, 20261.8 s
Jul 4, 20261.8 s
Jul 11, 20261.8 s
Jul 18, 20261.8 s
Jul 25, 20261.8 s
Aug 1, 20261.7 s
Aug 8, 20261.7 s
Aug 15, 20261.7 s
Aug 22, 20261.6 s
Aug 29, 20261.7 s
Sep 5, 20261.6 s
Sep 12, 20261.8 s
Sep 19, 20261.9 s
Sep 26, 20261.9 s
Oct 3, 20261.9 s
Oct 10, 20261.8 s
Oct 17, 20261.7 s
Oct 24, 20261.6 s
Oct 31, 20261.6 s
Nov 7, 20261.4 s
Real-visitor tap response (INP)75th percentile, phones
210 ms89 msMay 23Nov 7196 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026105 ms
May 30, 2026108 ms
Jun 6, 2026120 ms
Jun 13, 2026127 ms
Jun 20, 2026121 ms
Jun 27, 2026127 ms
Jul 4, 2026114 ms
Jul 11, 2026112 ms
Jul 18, 2026112 ms
Jul 25, 2026113 ms
Aug 1, 2026111 ms
Aug 8, 2026113 ms
Aug 15, 2026109 ms
Aug 22, 2026104 ms
Aug 29, 2026104 ms
Sep 5, 2026103 ms
Sep 12, 2026104 ms
Sep 19, 2026108 ms
Sep 26, 2026110 ms
Oct 3, 2026121 ms
Oct 10, 2026121 ms
Oct 17, 2026145 ms
Oct 24, 2026161 ms
Oct 31, 2026172 ms
Nov 7, 2026196 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of everlastingcandleco.ca (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. everlastingcandleco.ca at 0.4 s0.4 s
  2. everlastingcandleco.ca at 0.8 s0.8 s
  3. everlastingcandleco.ca at 1.1 s1.1 s
  4. everlastingcandleco.ca at 1.5 s1.5 s
  5. everlastingcandleco.ca at 1.9 s1.9 s
  6. everlastingcandleco.ca at 2.3 s2.3 s
  7. everlastingcandleco.ca at 2.6 s2.6 s
  8. everlastingcandleco.ca at 3.0 s3.0 s

Speed

7 to fix92
  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, Klaviyo and loox.io and others), adding 1.1 MB and 424 ms of main-thread time.

  • Render-blocking requests

    450 ms

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.

  • Reduce unused JavaScript

    428 KiB

    About 428 KiB of JavaScript is downloaded but never used on this page.

  • Main-thread work: 2.9 s

    A phone's processor spends 2.9 s on main-thread work while loading, 872 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Shopify adds 203 ms

    203 ms

    Shopify costs a phone 203 ms of main-thread work and 543 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,928 HTML elements

    The page has 1,928 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Klaviyo adds 85 ms

    85 ms

    Klaviyo costs a phone 85 ms of main-thread work and 308 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    150 ms · 241 KiB

    9 files are served with short cache lifetimes, so returning visitors download them again (241 KiB).

  • Reduce unused CSS

    150 ms · 45 KiB

    About 45 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 4 long tasks on the main thread

    4 long tasks block the main thread while loading, the longest for 138 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    46 KiB

    Polyfills for old browsers add 46 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed
  • Mobile performance score: 92

    92/100

    Your mobile performance score is 92. That is in Google's “good” band (90 and up).

  • Server response: 8 ms

    8 ms

    Your server sent the HTML in 8 ms, well inside Google's 600 ms guideline.

Core Web Vitals

3 to fix100
  • Time to Interactive: 12.8 s

    12.8 s

    The page becomes fully interactive after 12.8 s. Good is under 3.8 s.

  • Tap response (INP) got 73% slower for real visitors

    +73%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 105 ms to 196 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest Contentful Paint: 3.2 s

    3.2 s

    Your largest element takes 3.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

11 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 2.0 s

    2.0 s

    Real visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 154 ms

    154 ms

    Real visitors wait 154 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.3 s

    1.3 s

    Real visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 713 ms

    713 ms

    Real visitors wait 713 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 11% faster for real visitors

    -11%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 142 ms

    142 ms

    Scripts block the page for only 142 ms while loading. Good is under 200 ms.

  • Speed Index: 2.5 s

    2.5 s

    Visually, the page fills in at 2.5 s (Speed Index), inside the 3.4 s “good” threshold.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • First Contentful Paint: 1.1 s

    1.1 s

    The first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.

Images and page weight

1 to fix85
  • Page weight: 2.6 MB in 247 requests

    2.6 MB

    Your homepage downloads 2.6 MB in 247 requests on a phone: scripts 1.3 MB (71), other files 933 KiB (154) and fonts 178 KiB (5). Under 2 MB keeps phones on slow connections fast.

  • About 0.7 g of CO₂ per visit

    0.74 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.74 g of CO₂e: 88.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

3 to fixGoogle 10097
  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 3 links without text

    3 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

2 checks passed
  • Every image has alt text

    All 32 images in the HTML carry an alt attribute.

  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 1 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10090
  • 2 H1 headlines

    There are 2 <h1> headlines (“A luxurious and reusable steel candle that never …” and “”). One clear main headline is easier for people and search engines.

  • Meta description is long (182 characters)

    Your meta description is 182 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 84 internal links, 1 external

    The homepage links to 84 pages on everlastingcandleco.ca and 1 external page.

6 checks passed
  • Title: 64 characters

    Your title is a healthy 64 characters: “Reusable Steel Candles That Never Melt | Everlasting Candle Co.®”.

  • Canonical URL set

    The canonical URL is https://www.everlastingcandleco.ca/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.everlastingcandleco.ca/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (2 of 6 facts)

    Your Organization JSON-LD is missing logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (712 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.everlastingcandleco.ca/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix93
  • 1 linked page hidden from search

    https://www.everlastingcandleco.ca/collections/all-wholesale-products is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 17 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 4 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • Every page has a title

    All 4 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 7 small tap targets

    7 of 15 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix86
  • Thin social proof

    Social proof on the homepage: a star rating. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • About 276 words of copy

    The homepage carries about 276 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop Neva candle sets”.

  • 7 calls to action

    The homepage has 7 calls to action, for example “SHOP”, “SHOP NOW” and “Shop All Jervis”.

  • 17 short forms

    17 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Hotjar.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 14 cookies set on arrival

    14

    Opening the homepage sets 14 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 28 other companies contacted

    Loading the homepage contacts 28 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at everlastingcandleco.ca, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 4 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Klaviyo Email Marketing Sms · Xo Insert Code · Slide Cart · Sticky Cart By Qikify

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Hotjar
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 22 issues on everlastingcandleco.ca, including 10 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25