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everquote.com website review
Visit site (opens in a new tab)Reviewed 4 November 202625 issues · 91 checks
This review found 25 issues worth fixing on everquote.com, 4 of them high impact, across 91 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
84BClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.0 s |
| May 23, 2026 | 1.1 s |
| May 30, 2026 | 1.2 s |
| Jun 6, 2026 | 1.2 s |
| Jun 13, 2026 | 1.3 s |
| Jun 20, 2026 | 1.3 s |
| Jun 27, 2026 | 1.4 s |
| Jul 4, 2026 | 1.4 s |
| Jul 11, 2026 | 1.3 s |
| Jul 18, 2026 | 1.4 s |
| Jul 25, 2026 | 1.4 s |
| Aug 1, 2026 | 1.4 s |
| Aug 8, 2026 | 1.5 s |
| Aug 15, 2026 | 1.5 s |
| Aug 22, 2026 | 1.5 s |
| Aug 29, 2026 | 1.5 s |
| Sep 5, 2026 | 1.5 s |
| Sep 12, 2026 | 1.5 s |
| Sep 19, 2026 | 1.5 s |
| Sep 26, 2026 | 1.5 s |
| Oct 3, 2026 | 1.5 s |
| Oct 10, 2026 | 1.5 s |
| Oct 17, 2026 | 1.5 s |
| Oct 24, 2026 | 1.5 s |
| Oct 31, 2026 | 1.5 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 138 ms |
| May 23, 2026 | 144 ms |
| May 30, 2026 | 151 ms |
| Jun 6, 2026 | 155 ms |
| Jun 13, 2026 | 161 ms |
| Jun 20, 2026 | 160 ms |
| Jun 27, 2026 | 158 ms |
| Jul 4, 2026 | 157 ms |
| Jul 11, 2026 | 150 ms |
| Jul 18, 2026 | 157 ms |
| Jul 25, 2026 | 168 ms |
| Aug 1, 2026 | 183 ms |
| Aug 8, 2026 | 197 ms |
| Aug 15, 2026 | 209 ms |
| Aug 22, 2026 | 210 ms |
| Aug 29, 2026 | 208 ms |
| Sep 5, 2026 | 206 ms |
| Sep 12, 2026 | 204 ms |
| Sep 19, 2026 | 203 ms |
| Sep 26, 2026 | 203 ms |
| Oct 3, 2026 | 203 ms |
| Oct 10, 2026 | 201 ms |
| Oct 17, 2026 | 203 ms |
| Oct 24, 2026 | 204 ms |
| Oct 31, 2026 | 205 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
everquote.com does not allow embedding, so this is Google's rendering of the page.
Speed
Reduce unused JavaScript
880 ms · 215 KiBAbout 215 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 880 ms faster on a phone.
Mobile performance score: 73
73/100Your mobile performance score is 73. Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
700 ms2 files block the first paint until they finish downloading. Deferring or inlining them could save about 700 ms.
4 third-party services on the page
4 third-party services load with your homepage (posthog.com, Google Tag Manager and Google Fonts and others), adding 469 KiB and 523 ms of main-thread time.
Improve image delivery
462 KiB2 images could be 462 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
posthog.com adds 304 ms
304 msposthog.com costs a phone 304 ms of main-thread work and 244 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
150 ms · 126 KiB3 files are served with short cache lifetimes, so returning visitors download them again (126 KiB).
5 long tasks on the main thread
5 long tasks block the main thread while loading, the longest for 144 ms. During a long task the page ignores taps.
Legacy JavaScript
20 KiBPolyfills for old browsers add 20 KiB JavaScript that modern phones do not need.
Duplicated JavaScript
14 KiB14 KiB JavaScript is shipped twice across bundles.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
2 checks passed
Main-thread work: 1.1 s
A phone's processor spends 1.1 s on main-thread work while loading, 515 ms of it running JavaScript. That is comfortably low.
Server response: 1 ms
1 msYour server sent the HTML in 1 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 5.9 s
5.9 sYour largest element takes 5.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Real-user INP: 227 ms
227 msReal visitors wait 227 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Tap response (INP) got 45% slower for real visitors
+45%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 138 ms to 205 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 43% slower for real visitors
+43%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.0 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user TTFB: 837 ms
837 msReal visitors wait 837 ms for your server to start answering (75th percentile). Good is under 800 ms.
Time to Interactive: 6.0 s
6.0 sThe page becomes fully interactive after 6.0 s. Good is under 3.8 s.
Total Blocking Time: 246 ms
246 msScripts block taps and scrolling for 246 ms in total while the page loads. Good is under 200 ms.
6 checks passed
Real-user LCP: 1.6 s
1.6 sReal visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.6 s
1.6 sReal visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.
First Contentful Paint: 1.5 s
1.5 sThe first text or image appears after 1.5 s, inside the 1.8 s “good” threshold.
Speed Index: 2.7 s
2.7 sVisually, the page fills in at 2.7 s (Speed Index), inside the 3.4 s “good” threshold.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
1 image far larger than shown
177 KiB1 image is downloaded at several times the size a phone draws it, for example hero.97d41c36.jpg at 1,920 px wide, shown at 390 px. Resized copies would save about 177 KiB.
1 image in older formats
1 image (282 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 0.3 g of CO₂ per visit
0.32 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.32 g of CO₂e: 38.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Page weight: 1.1 MB in 42 requests
1.1 MBYour homepage downloads 1.1 MB in 42 requests on a phone: images 662 KiB (25), scripts 438 KiB (7) and fonts 30 KiB (1). That is a lean page.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
6 text elements with low contrast
6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Headings skip levels
Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 57 images in the HTML carry an alt attribute.
45 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 2 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
Meta description is long (175 characters)
Your meta description is 175 characters; Google truncates after about 160, so the end of your pitch is cut.
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
26 internal links, 9 external
The homepage links to 26 pages on everquote.com and 9 external pages.
5 checks passed
One H1 headline
Your main headline reads: “The fast, free, and easy way to shop for insurance”.
Title: 43 characters
Your title is a healthy 43 characters: “Fast, Free Insurance Quotes | EverQuote.com”.
Canonical URL set
The canonical URL is https://www.everquote.com/.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.everquote.com/sitemap-index.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
Parts of the site are closed to 6 AI crawlers
Your robots.txt lets ChatGPT search (OAI-SearchBot), ChatGPT (ChatGPT-User), Claude search (Claude-SearchBot), Claude (Claude-User), Perplexity (PerplexityBot) and Perplexity (Perplexity-User) read the homepage but closes other sections to them, so answers about those pages can't cite you.
2 checks passed
Text is in the HTML
Your server sends the page's text in the HTML (911 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (195 KiB, 748 links), a plain-text guide to the site for AI tools.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 18 found) and read each the way a search engine does.
7 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 small tap target
1 of 5 tappable elements near the top of the page is smaller than 24 px, hard to hit with a thumb.
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
8 checks passed
Served over HTTPS
The homepage is served over HTTPS (everquote.com).
Valid certificate (35 days left)
The certificate from Google Trust Services · WE1 verifies for everquote.com and is valid for another 35 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
http:// redirects to https
http://everquote.com redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
All 25 links work
All 25 links checked from your homepage (19 internal, 6 external) answered without errors.
Domain and trust
No CAA record
everquote.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
everquote.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 22 years old
22 yearseverquote.com was registered in Jun 2004 through Name.com, Inc.. An established domain carries more trust with email providers and search engines.
Registered until Jun 2027
everquote.com is registered until Jun 2027.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 440 words of copy
The homepage carries about 440 words of visible text.
4 checks passed
2 calls to action
The homepage has 2 calls to action, for example “Contact” and “Data Privacy and Do Not Call Requests”.
2 short forms
2 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 22 testimonial or review blocks, 13 customer or partner logos and 3 trust badges.
Analytics in place
Analytics detected: Google Analytics and PostHog.
Email authentication
Email authentication score: 100/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: reject
DMARC tells receivers to reject mail that fails authentication, and sends you reports.
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:_spf.google.com include:mg-spf.greenhouse.io include:_spf.q4press.com -all”.
DKIM signing found
A DKIM key is published (selector “s1”, “s2” and “hs1”), so receivers can verify mail really came from you.
Privacy and tracking
3 trackers load before any consent
3Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
7 cookies set on arrival
7Opening the homepage sets 7 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
7 other companies contacted
Loading the homepage contacts 7 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- Analytics
- Google Analytics | PostHog
- Hosting
- Cloudflare
Hiring
- Hiring
- 16 open roles
- Teams
- Analytics (8), Engineering (5), Agency - Customer Success (1), People Ops (1)
- Job board
- greenhouse
- Careers page
- careers.everquote.com (opens in a new tab)
Company
- Employees
- 256
- Founded
- 2011
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 25 issues on everquote.com, including 14 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.