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evertee.nl website review
Visit site (opens in a new tab)Reviewed 13 November 202635 issues · 78 checks
This review found 35 issues worth fixing on evertee.nl, 9 of them high impact, across 78 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
One score from every part of this review. How it works
How it loaded on a phone
3.9 s
7.7 s
11.6 s
15.4 s
19.3 s
23.1 s
27.0 s
30.9 s
Speed
Reduce unused JavaScript
5.2 s · 968 KiBAbout 968 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 5.2 s faster on a phone.
Main-thread work: 4.6 s
A phone's processor spends 4.6 s on main-thread work while loading, 2.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, Clarity and loox.io and others), adding 3.0 MB and 1.1 s of main-thread time.
Mobile performance score: 57
57/100Your mobile performance score is 57. Pages that score under 90 lose visitors before the first paint.
Improve image delivery
600 ms · 128 KiB3 images could be 128 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 600 ms faster on a phone.
Render-blocking requests
700 ms15 files block the first paint until they finish downloading. Deferring or inlining them could save about 700 ms.
Use efficient cache lifetimes
500 ms · 118 KiB20 files are served with short cache lifetimes, so returning visitors download them again (118 KiB).
Shopify adds 309 ms
309 msShopify costs a phone 309 ms of main-thread work and 1.6 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
1,728 HTML elements
The page has 1,728 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Google Tag Manager adds 137 ms
137 msGoogle Tag Manager costs a phone 137 ms of main-thread work and 311 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Klaviyo adds 127 ms
127 msKlaviyo costs a phone 127 ms of main-thread work and 320 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
rebuyengine.com adds 97 ms
97 msrebuyengine.com costs a phone 97 ms of main-thread work and 298 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
azurefd.net adds 58 ms
58 msazurefd.net costs a phone 58 ms of main-thread work and 331 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
150 ms · 36 KiBPolyfills for old browsers add 36 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Reduce unused CSS
150 ms · 33 KiBAbout 33 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Minify JavaScript
150 ms · 21 KiB21 KiB could be saved by minifying JavaScript.
9 long tasks on the main thread
9 long tasks block the main thread while loading, the longest for 144 ms. During a long task the page ignores taps.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 15 ms
15 msYour server sent the HTML in 15 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 25.1 s
25.1 sYour largest element takes 25.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “A t-shirt for life. Guaranteed. We guarantee each t-shirt f…”.
Time to Interactive: 29.7 s
29.7 sThe page becomes fully interactive after 29.7 s. Good is under 3.8 s.
Speed Index: 14.5 s
14.5 sVisually, the page fills in at 14.5 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 3.6 s
3.6 sThe first text or image appears after 3.6 s on a phone. Good is under 1.8 s.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
2 checks passed
Total Blocking Time: 142 ms
142 msScripts block the page for only 142 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0.008
0.008The layout barely moves while loading (CLS 0.008, good is under 0.1).
Images and page weight
Page weight: 5.3 MB in 531 requests
5.3 MBYour homepage downloads 5.3 MB in 531 requests on a phone: scripts 2.6 MB (190), other files 1.9 MB (286) and images 313 KiB (9). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
trust-pilot.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
1 image far larger than shown
57 KiB1 image is downloaded at several times the size a phone draws it, for example landing-banner.png at 1,536 px wide, shown at 390 px. Resized copies would save about 57 KiB.
About 1.5 g of CO₂ per visit
1.50 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.50 g of CO₂e: 179.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Accessibility
30 text elements with low contrast
30 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
All page content should be contained by landmarks (5 elements)
All page content should be contained by landmarks: 5 elements on the page fail this check, rated moderate by axe-core.
2 checks passed
Every image has alt text
All 7 images in the HTML carry an alt attribute.
53 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 53 passed and 3 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
One H1 headline
Your <h1> is empty.
47 internal links, 9 external
The homepage links to 47 pages on evertee.nl and 9 external pages.
7 checks passed
Meta description: 106 characters
Your meta description is 106 characters: “T-shirts that we guarantee for the life you own it. Start saving money on your clothes, switch to Evertee.”.
Title: 50 characters
Your title is a healthy 50 characters: “Evertee | Our TShirts Last A Lifetime. Guaranteed.”.
Canonical URL set
The canonical URL is https://www.evertee.us/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.evertee.us/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (874 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.evertee.us/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
2 linked pages hidden from search
https://www.evertee.us/products/black-t-shirt-friday and https://www.evertee.us/products/mystery-3-premium-evertee-bundle are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.
4 pages without a meta description
https://www.evertee.us/pages/stock-evertee, https://www.evertee.us/pages/activate-your-guarantee, https://www.evertee.us/policies/privacy-policy and https://www.evertee.us/policies/refund-policy have no meta description, so Google writes the search snippet from whatever text it finds.
2 pages share a meta description
https://www.evertee.us/products/evertee-original%C2%AE and https://www.evertee.us/products/evertrade%C2%AE-tee use the same meta description. A description written for each page earns more clicks.
6 links to non-canonical URLs
Your homepage links to 6 pages by a URL that isn't their canonical one, for example https://www.evertee.us/products/evertee-original%C2%AE, whose canonical is https://www.evertee.us/products/evertee-original%c2%ae. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
3 pages without an H1
https://www.evertee.us/products/evertee-original%C2%AE, https://www.evertee.us/pages/stock-evertee and https://www.evertee.us/pages/activate-your-guarantee have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 18 found) and read each the way a search engine does.
3 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Titles are unique
Every page we checked has its own title.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_CONNECTION_RESET”.
2 checks passed
Tap targets are thumb-sized
17 of 18 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
Thin social proof
Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
About 412 words of copy
The homepage carries about 412 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Buy your last ever t-shirt”.
6 calls to action
The homepage has 6 calls to action, for example “SHOP LIFETIME-GUARANTEED TEES”, “SHOP EVERTRADE TEES” and “SHOP SENSORY SAFE TEES”.
5 short forms
5 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager and Microsoft Clarity.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
8 trackers load before any consent
8Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
20 cookies set on arrival
20Opening the homepage sets 20 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
48 other companies contacted
Loading the homepage contacts 48 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at evertee.nl, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 19 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Microsoft Clarity · Klaviyo Email Marketing Sms · Thoughtmetric · Mp Size Chart · Super Video Ugc · Powerful Form Builder · Multivariants · Selleasy · Avada Cookie Bar · Codemate Product Custom Fields · Ecomsend · Aiod Automatic Discounts · loox.io · cloudfront.net · trustpilot.com · machinads.io · wetracked.io · rebuyengine.com · amazonaws.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Tag Manager | Microsoft Clarity
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 35 issues on evertee.nl, including 17 speed issues, 1 SEO issue and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.